Product innovation
Fully immersive
By Jason Holland
Les Mills International has launched its ‘immersive fitness’ product in an initiative it’s calling The Project, working in partnership with Reebok.
The concept comprises a three-walled room onto which video content is streamed throughout a class. Cycling class The Trip is one of the first to launch, featuring a range of landscapes that make the user feel as though they’re cycling through a computer game.
Company Details
Les Mills UK
Les Mills is the creator of 20 fitness programs spanning weights-based exercise to cycling, dance, yoga, high-intensity interval training and children’s physical activity. BODYPUMP™, BODYCOMBAT™, RPM™ and LES MILLS GRIT™ are examples of the LES MILLS™ programs available in 17,000 licensed clubs around the globe. Every week millions of people build their fitness with Les Mills. Independent research shows that those attending LES MILLS classes come to their club at least two times more each week than others* and 93% of LES MILLS class attendees recommend their current facility to their friends and family.**
LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.
Learn more about Les Mills here: www.lesmills.com/uk
LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.
Learn more about Les Mills here: www.lesmills.com/uk
Address
1 Alie Street, Aldgate, London E1 8DETelephone
+44 (0)20 7741 0060Website
www.lesmills.com/uk
Les Mills International has launched its ‘immersive fitness’
product in an initiative it’s calling The Project, working in
partnership with Reebok.
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