Product innovation
For Goodness Shakes rises to EIS challenge
By Sarah Todd
In 2008, the English Institute of Sport set For Goodness Shakes (FGS) a challenge to create a powder that combined nutrition with taste.
Following two years of development, the FGS powder has been unveiled.
Intended to energise, feed, rebuild and hydrate the body after sport, the formula includes a vitamin and mineral recovery blend called NutriMix(r) and comes in four flavours: banana, vanilla, superberry and chocmalt.
Company Details
For Goodness Shakes
Leading sports nutrition company specialising in after exercise recovery drinks.
Address
High Performance Centre, Unit 4, 55 Bendon Valley, Earlsfield, London SW18 4LZTelephone
+44 (0)20 8871 3360Website
www.forgoodnessshakes.comIn 2008, the English Institute of Sport set For Goodness
Shakes (FGS) a challenge to create a powder that combined
nutrition with taste.
260710-Goodness-Shakes.gif
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