Product innovation
BMW extends Cruise range with new orange bike
By Sarah Todd
BMW's Cruise Bike is now available in a fresh orange hue. The colour was inspired by the BMW 1802 from the 1970s, which was also available in orange.
Offset by white on the upper frame, as well as on the Suntour suspension fork and the saddle, the orange aluminium frame has been manufactured using hydro-forming technology, where the pipes are filled with oil and pressure moulded to ensure the bike is extremely durable and solid.
Featuring a 24-gear Shimano Alivio speed deraillier system, the bike weighs 13.9kg and is also available in two other colour combinations of silver/white and blue/black.
Company Details
The BMW Group
BMW UK turnover in 2008 was £3.3 billion. The UK is the third largest market and the second biggest production base for the BMW Group worldwide, and the only country where BMW Group's three brands - BMW, MINI and Rolls-Royce Motor Cars - are represented.
Website
www.bmw.co.ukBMW's Cruise Bike is now available in a fresh orange hue.
The colour was inspired by the BMW 1802 from the 1970s,
which was also available in orange.
270810-bmw-bike.gif
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