Twelve sport and physical activity innovators have been chosen for the UK’s first ever ActiveLab startup accelerator programme.

Set up by not-for-profit health body ukactive, ActiveLab aims to help develop and support innovative health solutions designed to tackle the UK’s “inactivity epidemic” which is estimated to cost the UK’s National Health Service around £20bn each year.
The 12-week programme will look to accelerate startups and help them develop their inactivity-busting products and services further.

Among those chosen for the programme are VRGO Chair, a virtual reality chair to get computer gamers active; Stepjockey, a wireless circuit that inspires movement in the workplace; and Shapelog, a ‘Fitbit for strength training’.
Over the course of the ActiveLab programme, the chosen 12 companies will receive a series of networking opportunities with investors and leading physical activity firms, as well as tailored mentorship and expert workshops on the challenges of scaling a business.

The programme will conclude on 15 March 2017, when the 12 finalists will showcase their innovations and take part in a series of live pitches.
The winner will win a “premium accelerator toolkit” worth £25,000 – comprising a suite of products and expertise to fast-track their concept.