Adrian Worsley, managing director / CET Ltd

CET CryoSpas, a world leader in cold-water immersion technology, is pleased to announce the appointment of Adrian Worsley as its new managing director. Worsley brings more than 20 years of senior experience in health club operations, digital media and loyalty-driven business models, and will lead CET through its next phase of global expansion in the wellness and fitness market.

Since founding in 2001, CET CryoSpas have become a hallmark of elite sport recovery; trusted by major teams and organisations such as Manchester United, Arsenal, Manchester City, Bayern Munich, AC Milan, Wimbledon and Team GB. CET also serves top-tier wellness and hotel clients including Third Space, V London, FIX Manchester, and Crown Plaza Hotels.

Worsley’s track record is rooted in operations and innovation. As head of operations at The Bannatyne Group, he managed large-scale partnerships and led digital transformation across the UK’s largest private health-club estate. He later co-founded The Pixel 8 Company, delivering bespoke AV solutions internationally, and most recently served as operations director at Zoom Media UK & EU, directing digital media and loyalty strategies across DOOH and membership platforms.

Adrian’s operational expertise, combined with his experience in both boutique wellness studios and large fitness operators, positions him uniquely to guide CET as cold-water immersion becomes increasingly mainstream across performance, wellness, and fitness sectors.

“Adrian brings exactly the kind of dynamic leadership we need at this pivotal moment,” said Colin Edgar, founder of CET CryoSpas. “His proven track record in scaling operations, deep industry insight, and ability to build high-performing teams will help us extend CET’s global reach to new heights.”

Looking ahead, CET CryoSpas is well placed to build on its existing global presence. Already operating in 60 countries, the company is the market leader in elite sport recovery. With the rapid expansion of wellness facilities worldwide, CET is now focused on bringing its expertise into this sector.

“CET has set the benchmark for cold-water immersion for more than twenty years, and its reputation across elite sport is unmatched,” said Worsley, “What excites me most is the opportunity to bring that same standard of engineering, service and expertise into the wider wellness market. The demand for quality cold-water therapy is accelerating, and CET is perfectly positioned to lead this next chapter.”