GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Precor UK
Precor UK
Precor UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

SIBEC 2015: Gym staff need to become ‘tech geeks’

Staff in gyms should broaden their knowledge of wearable technology so that they can keep pace with consumers and provide authoritative advice on which pieces of fitness technology are best suited to their individual needs.

This was one of several interesting ideas floated during a lively panel session on the first morning of SIBEC 2015 in Birmingham.

According to Graeme Hinde, managing director of LFX, it’s imperative that fitness professionals keep abreast of consumer trends to ensure that the gym remains a relevant and engaging environment for physical activity. He said instructors should be able to recommend pieces of wearable tech and apps to match their training goals in the same way they would suggest exercises and nutrition plans.

“We need to rapidly adapt to changing fitness environments – it’s vital to keep pace and be able to advise which app works best for each activity,” said Hinde.

“If you go into an Apple Store, some of the staff will have never exercised in their lives but they’re absolute tech geeks when it comes to how we should use the Apple health and fitness platform. That level of knowledge is where we need to get to.”

Fellow panelist Justin Musgrove, managing director of The Bannatyne Group, agreed that it’s vital for the industry to rapidly get up to speed on wearable tech to “avoid being caught cold.” He noted that apps offer a prime opportunity for PTs to remain an important presence in their clients’ lives away from the gym, enabling them to dispense advice on areas such as exercise, nutrition and sleep - thus providing members with a “full 360 degree approach to wellness.”

Both discussion host Steve Ward (ukactive executive director) and panelist David McLean (Edinburgh Leisure fitness manager) made the point that it’s essential for fitness professionals to be fully-qualified and trained on how to give advice on wellness aspects such as nutrition. For Maclean, this meant not only possessing the knowledge base, but also ensuring trainers are well equipped with the questioning skills and grounding in behavioural change to ascertain exactly what the client wants.

Places for People Leisure CEO Sandra Dodd, who was also on the panel, noted that the potential for members to receive expert advice on both nutrition and exercise means that health clubs and gyms should consider exactly how they are marketing their services. She said marketing a health club membership as representing a healthy lifestyle, with the associated happiness and disease-prevention that comes with exercise, would resonate far more strongly with consumers than simply advertising weight loss and ‘drop a dress size’ gimmicks.

Health Club Management will be reporting live updates for the duration of the event. Head of news Jak Phillips will also be live-tweeting from the event, follow him on Twitter by clicking here.

Staff in gyms should broaden their knowledge of wearable technology so that they can keep pace with consumers and provide authoritative advice on which pieces of fitness technology are best suited to their individual needs.
HAF,FIT,IND,EVT,PHR
152122_612094.jpg
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
Latest News
Excess body fat and obesity are likely to have contributed to more deaths in England ...
Latest News
The financial performance of health club operator SATS in the last quarter of 2020 was ...
Latest News
FIBO has announced that its Chinese event next month will be held as a hybrid ...
HCM Magazine
Interview
Sport Relief’s ultimate objective was to reach the poorest and most disadvantaged... to inspire, encourage and motivate the most marginalised in our society
HCM Magazine
HCM People
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Research
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
Retention
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM Magazine
Research
Stephen Tharrett, co-founder, ClubIntel
HCM Magazine
HCM magazine
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM magazine
We’re finding some great sites, assisted by the structural issues the retail sector is facing
HCM magazine
HCM People

Kate Little / Paula Harris

Kate Little & Paula Harris; regional retail managers, Everyone Active
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
Featured supplier news
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Precor: Fitness equipment
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

SIBEC 2015: Gym staff need to become ‘tech geeks’

Staff in gyms should broaden their knowledge of wearable technology so that they can keep pace with consumers and provide authoritative advice on which pieces of fitness technology are best suited to their individual needs.

This was one of several interesting ideas floated during a lively panel session on the first morning of SIBEC 2015 in Birmingham.

According to Graeme Hinde, managing director of LFX, it’s imperative that fitness professionals keep abreast of consumer trends to ensure that the gym remains a relevant and engaging environment for physical activity. He said instructors should be able to recommend pieces of wearable tech and apps to match their training goals in the same way they would suggest exercises and nutrition plans.

“We need to rapidly adapt to changing fitness environments – it’s vital to keep pace and be able to advise which app works best for each activity,” said Hinde.

“If you go into an Apple Store, some of the staff will have never exercised in their lives but they’re absolute tech geeks when it comes to how we should use the Apple health and fitness platform. That level of knowledge is where we need to get to.”

Fellow panelist Justin Musgrove, managing director of The Bannatyne Group, agreed that it’s vital for the industry to rapidly get up to speed on wearable tech to “avoid being caught cold.” He noted that apps offer a prime opportunity for PTs to remain an important presence in their clients’ lives away from the gym, enabling them to dispense advice on areas such as exercise, nutrition and sleep - thus providing members with a “full 360 degree approach to wellness.”

Both discussion host Steve Ward (ukactive executive director) and panelist David McLean (Edinburgh Leisure fitness manager) made the point that it’s essential for fitness professionals to be fully-qualified and trained on how to give advice on wellness aspects such as nutrition. For Maclean, this meant not only possessing the knowledge base, but also ensuring trainers are well equipped with the questioning skills and grounding in behavioural change to ascertain exactly what the client wants.

Places for People Leisure CEO Sandra Dodd, who was also on the panel, noted that the potential for members to receive expert advice on both nutrition and exercise means that health clubs and gyms should consider exactly how they are marketing their services. She said marketing a health club membership as representing a healthy lifestyle, with the associated happiness and disease-prevention that comes with exercise, would resonate far more strongly with consumers than simply advertising weight loss and ‘drop a dress size’ gimmicks.

Health Club Management will be reporting live updates for the duration of the event. Head of news Jak Phillips will also be live-tweeting from the event, follow him on Twitter by clicking here.

Staff in gyms should broaden their knowledge of wearable technology so that they can keep pace with consumers and provide authoritative advice on which pieces of fitness technology are best suited to their individual needs.
HAF,FIT,IND,EVT,PHR
152122_612094.jpg

News

Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
The re-opening of gyms in Wales has been pushed back by the country's First Minister
The physical and mental health of women in the UK has been put under unprecedented
Excess body fat and obesity are likely to have contributed to more deaths in England
MyZone Group Ltd
MyZone Group Ltd
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
The financial performance of health club operator SATS in the last quarter of 2020 was
FIBO has announced that its Chinese event next month will be held as a hybrid
Placing gyms and leisure centres at the front of the queue for reopening would be
Data published today (17 February) shows that for every 100,000 visits to UK gyms and
People aged 40 living with Type 2 diabetes face a "disproportionately increased risk of dying
Barbara den Bak, Tom Moos, and Clare Stobart have been announced as speakers for ukactive's
fibodo Limited
fibodo Limited
There’s nothing quite like discovering a product that creates a huge impact in our life.
PureGym expects lockdowns to last "until at least 31 March" – and that it will
Construction work has been completed on the £29m Sports Park project in Colchester. The new
Spanish capital Madrid has been hailed as an example of a city which understands the
ukactive has published six 'policy calls', which it says are crucial in order to help
An area north of Sheffield City Centre in the UK is to be designed as
Europe’s largest fitness chain, Basic-Fit, has secured a €150m bridge facility, which it says will
Safe Space Lockers
Safe Space Lockers
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s
The Cabinet Office has chosen leisure operator GLL as the "face" of England's COVID-secure physical
Virgin Active investors are understood to be preparing a £60m+ funding injection into the fitness
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 11,792
HCM Magazine
Interview
Sport Relief’s ultimate objective was to reach the poorest and most disadvantaged... to inspire, encourage and motivate the most marginalised in our society
HCM Magazine
HCM People
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Research
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
Retention
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM Magazine
Research
Stephen Tharrett, co-founder, ClubIntel
HCM Magazine
HCM magazine
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM magazine
We’re finding some great sites, assisted by the structural issues the retail sector is facing
HCM magazine
HCM People

Kate Little / Paula Harris

Kate Little & Paula Harris; regional retail managers, Everyone Active
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM magazine
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM magazine
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM magazine
HCM People

Scott O’Shea

Founder, Station Mill
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM magazine
Muir Gray has a vision for a world where exercise professionals help people live longer, better lives into old age
HCM magazine
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM magazine
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM magazine
Featured supplier news
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Precor: Fitness equipment
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Precor UK
Precor UK