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FITNESS, HEALTH, WELLNESS
Gold company profile

Active Insight

About us   |   Contact us
Active Insight was formed in 1999 in an attempt to deliver cost effective research solutions to Active Leisure, Health and Fitness, and Cultural Industries. We have built a company that is leading the way in providing valuable insight into public perceptions of fitness and leisure, alongside developing a Customer Insight Platform that our clients use within their own facilities.
Find out more about Active Insight here...
Active Insight: News and press releases
12 Jan 2024
Two new research reports have highlighted the impact of the UK's cost of living crisis on people's physical activity levels.
19 Dec 2023
With almost 20 per cent of the UK population living in the countryside, this marks the next frontier for fitness industry expansion. The challenge is finding the right model.
04 Nov 2022
UK Active, CIMSPA, CLUK and Leisure Energy will be part of the keynote panel and break out sessions, sharing the activity of sector leaders to address the energy crisis we all face and share thoughts on supporting the drive to become Carbon Neutral.
Active Insight: featured in HCM and Fit Tech magazines
Research: Raising the Bar
HCM Handbook 2024 issue 1
How is public sector leisure doing compared to last year and what improvements can be made? Mike Hill, director at Active Insight reports on the findings of the 2023 Customer Experience Survey
Health Club Management 2023 issue 10
New research explores how dealing with attrition can unlock success for operators, as Joanna Walker explains
Insight: Country life
Health Club Management 2023 issue 10
Many living in rural areas are missing out on fitness, as the standard gym model doesn’t work with low population densities. Kath Hudson asks how public and private sectors can broaden their reach
Policy: Get active
Health Club Management 2023 issue 9
Martyn Allison dissects the UK government’s new physical activity and sport strategy
About Active Insight
About us
Active Insight are the leading provider of Customer Insight, Business Intelligence and Consultation services to the Cultural Services, Active Leisure and Health and Fitness Industries.

Active Insight was formed in 1999 in an attempt to deliver cost effective research solutions to Active Leisure, Health and Fitness, and Cultural Industries. We have built a company that is leading the way in providing valuable insight into public perceptions of fitness and leisure, alongside developing a Customer Insight Platform that our clients use within their own facilities.

Key products and services

We offer a consumer experience management system focusing on onboarding, Net Promoter Score, Sales Focus, Team focus, Swim Focus, Recovery Focus, Staff Recognition.

We also host events called active-ne which has run every year since Spring since 2014. The event comprises inspiring educational sessions, interesting speakers and productive 1-to-1 meetings across a packed two-day agenda.

Shows attending?

• active-net Private
• active-net Public
• Veg-net
• active-net Scotland
• Elevate
• Independent Gyms Conference

Plans for the next 12 months
We are launching our second version of our consumer experience management system and hosting two new events: active-net private sector and veg-net, a vegan networking event
Key personnel
Julie Allen, business development director
Testimonial
"Focusing on providing excellent customer experiences is a key focus for us, and having Julie provide training in such a genuine, authentic and knowledgeable manner was really powerful. We're really looking forward to continuing our work with Julie and developing our relationship with Active insight."
– Alex Muse, business development manager, Wiltshire Council
Active Insight
Tel: 07940 937866
Address: Park Farm, Hethersett, Norfolk, NR9 3DL, United Kingdom
Julie Allen, business development director
Latest News
Urban Gym Group CEO Neil Randall talks in this month’s HCM about how being passed ...
Latest News
Boxing and strength franchise UBX has taken a step closer to realising its ambitions to ...
Latest News
Fitness International has announced the acquisition of XSport Fitness, adding to its portfolio of brands, ...
Latest News
Community Leisure UK (CLUK) and The Richmond Group of Charities have joined forces to support ...
Latest News
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission ...
Latest News
Employee wellness app GoJoe has teamed up with Les Mills for a major new content ...
Latest News
Former footballer, David Beckham, has become a strategic investor in health sciences company, Prenetics, which ...
Latest News
Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to ...
HCM promotional features
Sponsored
Since EGYM launched at Vivacity, the team has onboarded more than 1,200 members, with a retention rate of 85%
HCM promotional features
Sponsored
Green Gym Group partnered with Xplor Gym for an all-in-one gym management software solution to save time and improve the member experience
HCM promotional features
Sponsored
At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
HCM magazine
HCM People

Jonny Wilkinson

Founder, One Living
When you bring the mental, emotional and physical together as one and find balance, it can connect you to the magical
HCM magazine
Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends
HCM magazine
A new study has found major differences in the way males and females utilise fat during exercise, as Kath Hudson reports
HCM magazine
Dr Tim Anstiss is developing coachbots that are supporting positive behaviour change for operators such as Life Leisure and KA Leisure
HCM magazine
The messaging we've got to get across now is about how it’s consistent, good practice that delivers compound results
Featured supplier news
Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Featured supplier news
Featured supplier news: THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Servicesport UK Limited press release: ServiceSport UK awarded Ministry of Justice contract for gym equipment maintenance in prisons
In a significant milestone, ServiceSport UK proudly announces that we have been awarded the prestigious Ministry of Justice contract for the inspection, service, and maintenance of PE equipment across 106 public prisons in England and Wales.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Alliance Leisure celebrates official opening of its first Leisure Local Health Hub
This month sees the official opening of a brand new, £9 million Health Hub in Nottinghamshire. Based on Sport England’s Leisure Local model, the new community provision delivers a host of leisure facilities designed to bring new active living opportunities to the whole community.
Directory
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Himalayan Source: Salt therapy products
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Art of Cryo: Cryotherapy
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Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Jersey
Jersey War Tunnels
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
Gold company profile

Active Insight

About us   |   Contact us
Active Insight was formed in 1999 in an attempt to deliver cost effective research solutions to Active Leisure, Health and Fitness, and Cultural Industries. We have built a company that is leading the way in providing valuable insight into public perceptions of fitness and leisure, alongside developing a Customer Insight Platform that our clients use within their own facilities.
Find out more about Active Insight here...
Active Insight: News and press releases
12 Jan 2024
Two new research reports have highlighted the impact of the UK's cost of living crisis on people's physical activity levels.
19 Dec 2023
With almost 20 per cent of the UK population living in the countryside, this marks the next frontier for fitness industry expansion. The challenge is finding the right model.
04 Nov 2022
UK Active, CIMSPA, CLUK and Leisure Energy will be part of the keynote panel and break out sessions, sharing the activity of sector leaders to address the energy crisis we all face and share thoughts on supporting the drive to become Carbon Neutral.
Active Insight: featured in HCM and Fit Tech magazines
Research: Raising the Bar
HCM Handbook 2024 issue 1
How is public sector leisure doing compared to last year and what improvements can be made? Mike Hill, director at Active Insight reports on the findings of the 2023 Customer Experience Survey
Health Club Management 2023 issue 10
New research explores how dealing with attrition can unlock success for operators, as Joanna Walker explains
Insight: Country life
Health Club Management 2023 issue 10
Many living in rural areas are missing out on fitness, as the standard gym model doesn’t work with low population densities. Kath Hudson asks how public and private sectors can broaden their reach
Policy: Get active
Health Club Management 2023 issue 9
Martyn Allison dissects the UK government’s new physical activity and sport strategy
About Active Insight
About us
Active Insight are the leading provider of Customer Insight, Business Intelligence and Consultation services to the Cultural Services, Active Leisure and Health and Fitness Industries.

Active Insight was formed in 1999 in an attempt to deliver cost effective research solutions to Active Leisure, Health and Fitness, and Cultural Industries. We have built a company that is leading the way in providing valuable insight into public perceptions of fitness and leisure, alongside developing a Customer Insight Platform that our clients use within their own facilities.

Key products and services

We offer a consumer experience management system focusing on onboarding, Net Promoter Score, Sales Focus, Team focus, Swim Focus, Recovery Focus, Staff Recognition.

We also host events called active-ne which has run every year since Spring since 2014. The event comprises inspiring educational sessions, interesting speakers and productive 1-to-1 meetings across a packed two-day agenda.

Shows attending?

• active-net Private
• active-net Public
• Veg-net
• active-net Scotland
• Elevate
• Independent Gyms Conference

Active Insight
Tel: 07940 937866
Address: Park Farm, Hethersett, Norfolk, NR9 3DL, United Kingdom
Julie Allen, business development director
Key personnel
Julie Allen, business development director
Plans for the next 12 months
We are launching our second version of our consumer experience management system and hosting two new events: active-net private sector and veg-net, a vegan networking event
Testimonial
"Focusing on providing excellent customer experiences is a key focus for us, and having Julie provide training in such a genuine, authentic and knowledgeable manner was really powerful. We're really looking forward to continuing our work with Julie and developing our relationship with Active insight."

– Alex Muse, business development manager, Wiltshire Council
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