Harlands Group is the leading UK specialist in managing membership payments for health & fitness operators. Beyond processing payments, Harlands interacts directly with members to allow membership payments to be managed more effectively.

The Aggregation Of Marginal Gains

Using the aggregation of marginal gains methodology developed by British cycling coach, Dave Brailsford, Harlands focuses on make a series of small adjustments across a range of areas.

In isolation these changes don’t make a huge difference, but added together, they make a significant improvement to the ongoing profitability of clients. This business performance improvement and increase in net income over and above the cost of working with Harlands is known as ‘The Harlands Effect’.

Optimising Membership Management & Payments

Here are some of the component parts that can be improved:

Online membership signup process – A customised secure joining process built from scratch, or improvements to existing signup processes.

Data accuracy – User-friendly online signup processes improve data accuracy. Identify peak joining hours, market more effectively with accurate email addresses and entice past and lapsed members back.

Choice of payment date – The choice to pay on a chosen day reduces payment failures, this feature can also be used to eradicate the pro-rata payment.

Administration and flexibility of payments – Free up staff time with automated processes, smartphone self-serve for members through the Harlands payment management portal and to Harlands dedicated member service call centre.

Security of critical business processes and data – Harlands is FCA authorised and comply with the highest standards in the world on data and cybersecurity – protecting your members and ensuring continuity in membership payment processes.

Calculate the Harlands Effect on your business:

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Harlands Group

Harlands Group is the leading provider of membership management services to leisure operators, processing over 2.3 million direct debits monthly.

We do more than process payments, we make life easier and help our clients:

- Earn optimal income on each membership sold – reducing defaulters by 40% or more

- Access a flexible, customisable online joining solution - Reduce internal administration time and cost

- Gain peace of mind that income and data is secure – we are FCA regulated

Leading, innovative and fast-growing leisure companies rely on us, including The Gym Group, Anytime Fitness, Odeon, Marriott and Xercise4Less.

Contact Harlands for more information.