Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Peloton plans to reinvent itself as part of major rebrand

Peloton has announced a major rebrand and relaunched its app
The move is part of a strategy to broaden its remit from being known predominantly for its hardware
Peloton is introducing new membership tiers and has released a new content feature called Peloton Gym
The company said the rebrand marks the start of its "next chapter"

Peloton has announced a major rebrand as part of a 'realignment' of its services.

Announcing what it calls a 'next chapter', Peloton said the rebrand will see it broaden its remit from being known predominantly as a hardware company, to one focused on programming and offering fitness to "everyone, at any level, wherever they are".

At the heart of the changes are three new membership tiers and a new content feature called Peloton Gym.

Peloton Gym will be available across all membership options and – in a major shift – marks the brand's first offering in which workouts are written-out, demoed in a supporting video and designed to be done at the user's own pace.

With the new feature, Peloton instructors offer members a series of floor-based routines, allowing them to time their workout and choose between different strength class types so they can personalise for their specific needs at any time.

Peloton will now offer five distinct membership tiers, adding three new options to the existing "All Access Membership" (for hardware owners) and "Guide Membership" (for Peloton Guide owners).

The three new tiers have been designed to allow both fitness beginners and enthusiasts to work out with or without equipment, at home, outdoors or at their gym – independently or with instruction.

The trio of new tiers are Peloton App Free (at no cost to users), Peloton App One (US$12.99 per month or US$129 per year) and Peloton App+ (US$24 per month, US$240 per year).

The move is the next stage of a journey that started with the introduction of instructor-led workouts to accompany the Peloton Bike in the early days of the business before pivoting to gamification with Lanebreakin February 2022 and to strength workouts in April 2022.

Leslie Berland, Peloton's chief marketing officer, said: "With this brand relaunch we're reflecting the vibrancy and fullness of everything Peloton has to offer to everyone.

"We're shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future.

"Our instructors and members live and breathe the true Peloton experience every day. We're excited to bring that energy and inspiration out into the world."

Peloton will still produce its bikes, rowers and treadmills for home and commercial use, but sees its economic future as being substantially in the consumer subscriptions market.

The company has doubled down on its ownership of Precor which was temporarily rebranded as Peloton Commercial, but which has reverted to using the Precor name. The company has confirmed it considered a sale of Precor, but is now working to build value in the business.

Related news

Peloton prepares Precor for sale, brings in turnaround specialist Dustin Grosz as interim CEO

13 Dec 2022
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, ...

Soul Cycle signs multi-year partnership with Class Pass

07 Dec 2022
Soul Cycle has signed a multi-year partnership with Class Pass making sessions accessible via credits ...

Two of Peloton’s co-founders resign in latest reshuffle

14 Sep 2022
Two of Peloton’s co-founders, John Foley and Hisao Kushi, executive chair and chief legal officer ...
Peloton has announced a major rebrand as part of a 'realignment' of its services.
HAF,FIT,IND,PTS
2023/THUMB351340_882423_989042.jpg
Latest News
More than 20 organisations have joined together in the UK to form the Swim Alliance, ...
Latest News
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating ...
Latest News
German health and fitness operator, LifeFit Group, has found a new investor – Waterland Private ...
Latest News
More than 200 organisations and athletes in the UK have signed an open letter to ...
Latest News
Diversity, equity and inclusion in the European fitness industry is examined in a new report ...
Latest News
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built ...
Latest News
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement ...
Latest News
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and ...
HCM promotional features
Sponsored
Sydney Swans team members were impressed by previous BLK BOX installations such as those for Manchester United and Loughborough University
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
HCM magazine
Steph Eaves looks at how health assessment devices are evolving to keep up with industry trends
HCM magazine
AI has the potential to support people in making healthy lifestyle changes if its algorithms can be updated to understand the different stages of motivation, as Jodi Heckel reports
HCM magazine
From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings
HCM magazine
HCM People

Mark Tweedie

Associate, Miova
I’d love to see a national wellness service working hand in glove with NHS primary care
HCM magazine
When retailer, the €11 billion-a-year Colruyt Group, decided to get into the health club market, the plan was to fully integrate its entire business using customer insight data. The results are remarkable
Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Company profiles
Company profile: Mindbody
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcases
Supplier showcase - Matrix: Futureproofing
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Everyone Active has achieved its £100,000 fundraising goal for Dementia UK
An award-winning sports and leisure operator, Everyone Active, has surpassed its £100,000 fundraising goal for dementia specialist nurse charity, Dementia UK.
Featured press releases
Indigo Fitness Ltd press release: IndigoFitness launches groundbreaking recovery modules in collaboration with Power Plate
IndigoFitness, known for their bespoke club designs, has placed a marker in the sand for recovery - developing a number of recovery modules that incorporate both priming and restorative techniques to help people prepare and recover for their physical activities.
Directory
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates

Latest news

Peloton plans to reinvent itself as part of major rebrand

Peloton has announced a major rebrand and relaunched its app
The move is part of a strategy to broaden its remit from being known predominantly for its hardware
Peloton is introducing new membership tiers and has released a new content feature called Peloton Gym
The company said the rebrand marks the start of its "next chapter"

Peloton has announced a major rebrand as part of a 'realignment' of its services.

Announcing what it calls a 'next chapter', Peloton said the rebrand will see it broaden its remit from being known predominantly as a hardware company, to one focused on programming and offering fitness to "everyone, at any level, wherever they are".

At the heart of the changes are three new membership tiers and a new content feature called Peloton Gym.

Peloton Gym will be available across all membership options and – in a major shift – marks the brand's first offering in which workouts are written-out, demoed in a supporting video and designed to be done at the user's own pace.

With the new feature, Peloton instructors offer members a series of floor-based routines, allowing them to time their workout and choose between different strength class types so they can personalise for their specific needs at any time.

Peloton will now offer five distinct membership tiers, adding three new options to the existing "All Access Membership" (for hardware owners) and "Guide Membership" (for Peloton Guide owners).

The three new tiers have been designed to allow both fitness beginners and enthusiasts to work out with or without equipment, at home, outdoors or at their gym – independently or with instruction.

The trio of new tiers are Peloton App Free (at no cost to users), Peloton App One (US$12.99 per month or US$129 per year) and Peloton App+ (US$24 per month, US$240 per year).

The move is the next stage of a journey that started with the introduction of instructor-led workouts to accompany the Peloton Bike in the early days of the business before pivoting to gamification with Lanebreakin February 2022 and to strength workouts in April 2022.

Leslie Berland, Peloton's chief marketing officer, said: "With this brand relaunch we're reflecting the vibrancy and fullness of everything Peloton has to offer to everyone.

"We're shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future.

"Our instructors and members live and breathe the true Peloton experience every day. We're excited to bring that energy and inspiration out into the world."

Peloton will still produce its bikes, rowers and treadmills for home and commercial use, but sees its economic future as being substantially in the consumer subscriptions market.

The company has doubled down on its ownership of Precor which was temporarily rebranded as Peloton Commercial, but which has reverted to using the Precor name. The company has confirmed it considered a sale of Precor, but is now working to build value in the business.

Related news

Peloton prepares Precor for sale, brings in turnaround specialist Dustin Grosz as interim CEO

13 Dec 2022
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, ...

Soul Cycle signs multi-year partnership with Class Pass

07 Dec 2022
Soul Cycle has signed a multi-year partnership with Class Pass making sessions accessible via credits ...

Two of Peloton’s co-founders resign in latest reshuffle

14 Sep 2022
Two of Peloton’s co-founders, John Foley and Hisao Kushi, executive chair and chief legal officer ...
Peloton has announced a major rebrand as part of a 'realignment' of its services.
HAF,FIT,IND,PTS
2023/THUMB351340_882423_989042.jpg

Latest news

More than 20 organisations have joined together in the UK to form the Swim Alliance,
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating
German health and fitness operator, LifeFit Group, has found a new investor – Waterland Private
More than 200 organisations and athletes in the UK have signed an open letter to
Diversity, equity and inclusion in the European fitness industry is examined in a new report
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built
Innovatise UK Ltd
Innovatise UK Ltd
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and
With just a few weeks until the General Election, CIMSPA – the organisation that represents people
Co-founders of specialist gym and fitness wear company, WIT Fitness, have returned to the brand
Basic-Fit has signed an agreement to sell five Holmes Place clubs it acquired as part
The UK health and fitness is performing well, especially the private sector, with member numbers,
Global Wellness Summit
Global Wellness Summit
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with
David Lloyd Leisure has opened the doors of Madrid country club, La Finca, which it
Leisure development specialist, Alliance Leisure, has appointed industry veteran, David Stalker, as advisor to the
According to new research from Ernst & Young, the gap between female and male engagement
Justin Musgrove, CEO of Fitness First UK, has made another tactical move, launching three Les
High-end country club operator, Life Time Group Holdings, has closed a US$40 million sale and
In the latest edition of HCM magazine, Mark Tweedie talks about his hopes for the
Alliance Leisure
Alliance Leisure
RLSS UK, STA and Swim England are joining forces to bring Aquatics to Elevate 2024
The Active Czech Foundation hosted its first annual Active Czech Conference earlier this month, in
Planet Fitness is refinancing and taking on securitised debt under its existing securitised financing facility.
1 - 20 of 12,300
HCM promotional features
Sponsored
Sydney Swans team members were impressed by previous BLK BOX installations such as those for Manchester United and Loughborough University
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
HCM magazine
Steph Eaves looks at how health assessment devices are evolving to keep up with industry trends
HCM magazine
AI has the potential to support people in making healthy lifestyle changes if its algorithms can be updated to understand the different stages of motivation, as Jodi Heckel reports
HCM magazine
From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings
HCM magazine
HCM People

Mark Tweedie

Associate, Miova
I’d love to see a national wellness service working hand in glove with NHS primary care
HCM magazine
When retailer, the €11 billion-a-year Colruyt Group, decided to get into the health club market, the plan was to fully integrate its entire business using customer insight data. The results are remarkable
HCM magazine
The Colruyt family saw that government wasn’t moving fast enough towards prevention and realised real change would have to come from companies
HCM magazine
New research from UCLA Health looked at the impact of Kundalini yoga on memory and found a significant impact, finds Megan Whitby
HCM magazine
Immediate rewards can motivate people to exercise more, according to new research, reports Kath Hudson
HCM magazine
As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
HCM magazine
Appointed president of Xponential Fitness when she was only 34, Sarah Luna attributes her career success to the grit, determination and stamina she honed as a dancer by day and Pilates teacher by night. She talks to Kath Hudson about how owning her choices has given her the resilience to take on one of the top jobs in the US fitness industry, while also raising a family
HCM magazine
It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
HCM magazine
Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Company profiles
Company profile: Mindbody
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcases
Supplier showcase - Matrix: Futureproofing
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Everyone Active has achieved its £100,000 fundraising goal for Dementia UK
An award-winning sports and leisure operator, Everyone Active, has surpassed its £100,000 fundraising goal for dementia specialist nurse charity, Dementia UK.
Featured press releases
Indigo Fitness Ltd press release: IndigoFitness launches groundbreaking recovery modules in collaboration with Power Plate
IndigoFitness, known for their bespoke club designs, has placed a marker in the sand for recovery - developing a number of recovery modules that incorporate both priming and restorative techniques to help people prepare and recover for their physical activities.
Directory
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites