GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

New online fitness membership PRO+ by Virtuagym helps gyms generate revenue during lockdown

Offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+
– Hugo Braam

Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.

PRO+ is composed of a wide array of content, including weekly community group updates on nutrition, training and wellness, 200+ virtual trainer workouts, monthly prize challenges, 1000+ licensed workout videos, plus a library of audio meditations for a holistic wellness experience.

“As clubs are closed, it is essential for providers to adopt digital technology to keep their members engaged and revenue going,” said Hugo Braam, CEO of Virtuagym. “However, offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+.”

App usage amongst Virtuagym customers accelerated heavily in 2020, with fitness providers quickly adapting to the ‘new normal’ to drive their digitalisation forward.

Findings from the Virtuagym Corona Impact Study across 6,000 European fitness businesses revealed that fitness app usage increased by 340 per cent, whilst the creation of training plans increased by 100 per cent at the start of the pandemic. From January to October last year, Virtuagym also saw a 175 per cent increase in group class bookings, with people eager to stay connected when training, either in a physical location or online.

“Following the example set by larger chains, I see many clubs choosing to offer all of their online content for free. I believe this is a big mistake. Independent clubs can generally rely on a high level of customer loyalty and they should be looking to make the most of this.

"Just call upon your individual members and ask them to support you for a regular or smaller monthly fee in exchange for your online services. We’ve seen this work extremely well across many of our customers. Don’t be afraid to ask for help – especially if you are giving great online content in return!” Braam advised.

PRO+ is now available for gyms and studios globally.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.
SAR,LCT,HAF,FIT,IND,PTS,TEC
2021/THUMB346985_854974_784832.png
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Latest News
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, ...
Latest News
A £30m luxury leisure development scheme which has been more than a decade in the ...
Latest News
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The ...
Latest News
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company ...
Latest News
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with ...
Latest News
The number of health club members returning to gyms since lockdown has beaten all expectations, ...
HCM Magazine
Opinion
Generating an accurate picture of how leisure centres are used will be a big step towards redesigning a service that addresses rising health inequalities
HCM Magazine
Profile
Kath Hudson talks to the thought-leader and trailblazer
HCM Magazine
Sponsored
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Sponsored
Come join the party!
HCM Magazine
Editor's letter
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
HCM magazine
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM magazine
We’re targeting an additional 30,000 beds over the next five years, through a mix of the group’s own developments and third party projects
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

New online fitness membership PRO+ by Virtuagym helps gyms generate revenue during lockdown

Offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+
– Hugo Braam

Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.

PRO+ is composed of a wide array of content, including weekly community group updates on nutrition, training and wellness, 200+ virtual trainer workouts, monthly prize challenges, 1000+ licensed workout videos, plus a library of audio meditations for a holistic wellness experience.

“As clubs are closed, it is essential for providers to adopt digital technology to keep their members engaged and revenue going,” said Hugo Braam, CEO of Virtuagym. “However, offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+.”

App usage amongst Virtuagym customers accelerated heavily in 2020, with fitness providers quickly adapting to the ‘new normal’ to drive their digitalisation forward.

Findings from the Virtuagym Corona Impact Study across 6,000 European fitness businesses revealed that fitness app usage increased by 340 per cent, whilst the creation of training plans increased by 100 per cent at the start of the pandemic. From January to October last year, Virtuagym also saw a 175 per cent increase in group class bookings, with people eager to stay connected when training, either in a physical location or online.

“Following the example set by larger chains, I see many clubs choosing to offer all of their online content for free. I believe this is a big mistake. Independent clubs can generally rely on a high level of customer loyalty and they should be looking to make the most of this.

"Just call upon your individual members and ask them to support you for a regular or smaller monthly fee in exchange for your online services. We’ve seen this work extremely well across many of our customers. Don’t be afraid to ask for help – especially if you are giving great online content in return!” Braam advised.

PRO+ is now available for gyms and studios globally.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.
SAR,LCT,HAF,FIT,IND,PTS,TEC
2021/THUMB346985_854974_784832.png

News

The government needs to urgently set out its plans to support physical activity and fitness
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time,
A £30m luxury leisure development scheme which has been more than a decade in the
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company
FIBO Exhibition
FIBO Exhibition
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with
The number of health club members returning to gyms since lockdown has beaten all expectations,
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of
David Lloyd Clubs has enrolled former Labour Party deputy leader Tom Watson to help raise
TRIB3 has secured a franchise deal which will see it open 20 studios across Belgium,
ukactive has published new data from the National ReferAll Database (NRD) – the UK’s first
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and
The US fitness industry is mobilising to support the Gym Mitigation and Survival (GYMs) Act,
Physical activity gives structure and meaning to people’s lives, according to new research. A study,
TRIB3 has opened a major new corporately owned boutique gym [or store in TRIBE3-speak] in
The Gym Group has outperformed all of its own expectations in the six weeks of
Irish health club chain West Wood Club is launching a new outdoor exercise concept at
Vegetables are more important than fruit in a healthy diet, according to new research from
fibodo Limited
fibodo Limited
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
The World Health Organization (WHO) has launched a webinar series to explore the future of
There were more than one million admissions made to NHS hospitals during 2019-20, where obesity
JP Lennard
JP Lennard
1 - 20 of 11,913
HCM Magazine
Opinion
Generating an accurate picture of how leisure centres are used will be a big step towards redesigning a service that addresses rising health inequalities
HCM Magazine
Profile
Kath Hudson talks to the thought-leader and trailblazer
HCM Magazine
Sponsored
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Sponsored
Come join the party!
HCM Magazine
Editor's letter
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
HCM magazine
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM magazine
We’re targeting an additional 30,000 beds over the next five years, through a mix of the group’s own developments and third party projects
HCM magazine
HCM People

Ben Alderton

Founder, Solo 60
We see a world where every major city has access to Solo 60
HCM magazine
Physical activity gives structure and meaning to people’s lives, according to new research
HCM magazine
HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
HCM magazine
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM magazine
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM magazine
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM magazine
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard