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Mobile marketing gathering pace with UK hoteliers
By Tom Walker
Three in four (75 per cent) UK hotel operators now feel that mobile marketing and providing customers with booking software on mobile devices is a priority area of sales.
A survey of 800 UK hoteliers, undertaken by TripAdvisor, showed the increased emphasis they place on the importance of being able to offer travellers a method of booking via mobile devices.
When asked about marketing budgets for 2011, 84 per cent of respondents said they had either maintained 2010 levels or increased them. 16 per cent of hoteliers had cut marketing spend for 2011.
Three in four (75 per cent) UK hotel operators now feel that mobile marketing and providing customers with booking software on mobile devices is a priority area of sales.
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