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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Life Time embraces new Apple Fitness+

Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and

include it as part of its membership offer.

Apple launched its long-awaited on-demand fitness platform earlier this month, utilising its ecosystem of hardware and software to offer consumers a personalised exercise experience. The new service will deliver studio-style workouts to iPhone, iPad, and Apple TV products, while incorporating workout metrics from Apple Watch.

Life Time said Apple Fitness+ will complement its existing digital training and fitness programmes and content.

The two companies already have ties, as Life Time began to integrate Apple technologies into its fitness experience in 2017 when, in the US, Apple GymKit-enabled cardio equipment was offered first at Life Time, providing Apple Watch connectivity between the device and cardio machine.

"We are rapidly expanding the way the world connects to Life Time through technology – with the same high-quality experiences our brand has been recognized for delivering at our athletic resorts for nearly 30 years," said Life Time founder, chair and CEO Bahram Akradi.

"Apple Fitness+ brings additional best-in-class content and variety to the ever-growing digital and omnichannel wellness programs, services and content we provide our members."

Members across Life Time's 150 US clubs will be able to sign up to the service by the end of the year.

At launch, Apple Fitness+ will include more than 200 workouts across 10 popular workout types – from HIIT, strength, yoga and dance to core, cycling and treadmill. There are also "Mindful Cooldown" sessions, led by a team of specialist trainers.

“We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team in a uniquely simple, easy-to-access way across Apple devices,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and include it as part of its membership offer.
HAF,FIT,IND,PTS,TEC
2020/THUMB346872_384030_340232.jpg
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News

Life Time embraces new Apple Fitness+

Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and

include it as part of its membership offer.

Apple launched its long-awaited on-demand fitness platform earlier this month, utilising its ecosystem of hardware and software to offer consumers a personalised exercise experience. The new service will deliver studio-style workouts to iPhone, iPad, and Apple TV products, while incorporating workout metrics from Apple Watch.

Life Time said Apple Fitness+ will complement its existing digital training and fitness programmes and content.

The two companies already have ties, as Life Time began to integrate Apple technologies into its fitness experience in 2017 when, in the US, Apple GymKit-enabled cardio equipment was offered first at Life Time, providing Apple Watch connectivity between the device and cardio machine.

"We are rapidly expanding the way the world connects to Life Time through technology – with the same high-quality experiences our brand has been recognized for delivering at our athletic resorts for nearly 30 years," said Life Time founder, chair and CEO Bahram Akradi.

"Apple Fitness+ brings additional best-in-class content and variety to the ever-growing digital and omnichannel wellness programs, services and content we provide our members."

Members across Life Time's 150 US clubs will be able to sign up to the service by the end of the year.

At launch, Apple Fitness+ will include more than 200 workouts across 10 popular workout types – from HIIT, strength, yoga and dance to core, cycling and treadmill. There are also "Mindful Cooldown" sessions, led by a team of specialist trainers.

“We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team in a uniquely simple, easy-to-access way across Apple devices,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and include it as part of its membership offer.
HAF,FIT,IND,PTS,TEC
2020/THUMB346872_384030_340232.jpg

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While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Management software
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
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Property & Tenders
Pendine Sands, Carmarthenshire
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Diary dates
13-14 Jun 2021
Online,
Diary dates
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
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28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
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01-07 Dec 2022
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JP Lennard
JP Lennard