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Keiser enters Italy
Keiser has entered the Italian market, taking on Davide Canè as its distributor. Canè has a background in manufacturing; his company produces a range of products including, in the fitness arena, aqua bikes/treadmills.
“I’ve loved Keiser equipment since I first saw it in 2001,” says Canè. “The Italian market is led by Technogym, but I’m very confident that we will conquer our share of the market with our unique line of products based on research and experience with professional athletes.”