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Fitbug expands online presence
Fitbug Holdings, the provider of online personal health services, has secured four new deals that will see the company's customer base extended globally.
The company has signed a new partnership agreement with wellness and nutrition services provider Anxa, which has a customer base in Europe and Asia.
As part of the deal, Fitbug's proprietary health and well-being technology will be marketed by Anxa's subsidiary, Aujourdhui.com, which is France's leading diet club.
Fitbug has also commenced roll out of two large employer schemes through its US strategic partner, The Vitality Group (TVG).
More than 16,000 employees from the two companies - which both operate in the health and medical sector - will clock their steps to earn Vitality Points, redeemable for merchandise and other rewards.
Elsewhere, the company has also received an order worth £200,000 from existing customer, fitness club operator Holmes Place International.
The contract follows the launch of Holmes Place's new membership category in 2010, Holmes Place 2Go. The agreement will see Fitbug's devices and services delivered on a phased basis over the next 18 months.
Fitbug CEO Paul Landau said: "After significant Capex in product development these recent transactions confirm the role that Fitbug can play as both a stand-alone Fitbug.com branded proposition and also as a white-label solution that sits behind our clients' own web portals.
"Importantly, the international nature of these deals also highlights the versatility of what we have created and the role that Fitbug's technology has the potential to play both at home and abroad."