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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

EuropeActive report: digital skills 'crucial' in upskilling fitness workforce of the future

EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.

Titled Innovation and digitalisation in Europe, the paper offers an outline of the current EU strategy on digitalisation and how it might impact the fitness and wellness sector.

It also looks at future trends and what links can be made between innovations in the fitness sector and EU policy.

Among the future trends identified in the report is the importance of digital skills in developing "tomorrow's fitness workforce".

"With more fitness facilities relying on digital platforms in the future, investments in the fitness workforce’s digital upskilling will be crucial," the report reads.

Another key trend is the increased use of artificial intelligence (AI) in everyday operations – and how the use of AI will be governed in the future.

"AI has been introduced in the fitness industry with simple customer-related tasks – for instance, with answering services, class registration, chatbots for customer support or statistical calculations," the report states.

"There is no doubt that more fitness operators will look for further AI applications in their businesses, to process a wealth of data in order to target specific segments of clients, or propose personalised offers.

"This will have to be monitored, in relation with the future EU regulation regarding AI."

A third key digital trend identified in the report is the utilisation of user data and management of apps.

"Staff and client management apps have become popular in the fitness industry," the report reads.

"Now fitness operators seek more and more solutions like an ‘omnichannel’ or a ‘one-app’ approach (“All data in one place”). This links with future EU policy developments, in terms of customer data and ePrivacy."

• To access and read the entire Innovation and digitalisation in Europe report,

click here to download it from the EuropeActive website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.
HAF,FIT,IND,PTS,RES,PUB
2020/THUMB346210_224295_906085.jpg
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News

EuropeActive report: digital skills 'crucial' in upskilling fitness workforce of the future

EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.

Titled Innovation and digitalisation in Europe, the paper offers an outline of the current EU strategy on digitalisation and how it might impact the fitness and wellness sector.

It also looks at future trends and what links can be made between innovations in the fitness sector and EU policy.

Among the future trends identified in the report is the importance of digital skills in developing "tomorrow's fitness workforce".

"With more fitness facilities relying on digital platforms in the future, investments in the fitness workforce’s digital upskilling will be crucial," the report reads.

Another key trend is the increased use of artificial intelligence (AI) in everyday operations – and how the use of AI will be governed in the future.

"AI has been introduced in the fitness industry with simple customer-related tasks – for instance, with answering services, class registration, chatbots for customer support or statistical calculations," the report states.

"There is no doubt that more fitness operators will look for further AI applications in their businesses, to process a wealth of data in order to target specific segments of clients, or propose personalised offers.

"This will have to be monitored, in relation with the future EU regulation regarding AI."

A third key digital trend identified in the report is the utilisation of user data and management of apps.

"Staff and client management apps have become popular in the fitness industry," the report reads.

"Now fitness operators seek more and more solutions like an ‘omnichannel’ or a ‘one-app’ approach (“All data in one place”). This links with future EU policy developments, in terms of customer data and ePrivacy."

• To access and read the entire Innovation and digitalisation in Europe report,

click here to download it from the EuropeActive website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.
HAF,FIT,IND,PTS,RES,PUB
2020/THUMB346210_224295_906085.jpg

News

Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents.
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the
The UK government's 'Rule of Six' has come into force in physical activity facilities today
Miha Bodytec GmbH
Miha Bodytec GmbH
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The UK's physical activity sector has come together to get millions of people active during
A study by Rutgers University has suggested that it could be possible to predict which
Health club and gyms operators in California are suing state governor Gavin Newsom in an
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of
More than 100 sport and physical activity bodies have sent a letter to UK Prime
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest
Hutchison Technologies
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Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts, announces the launch
Electronics giant LG has entered the fitness and wellness market with the launch of a
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Freemotion Fitness
Freemotion Fitness
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Features
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Features
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As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
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As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
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Our pre-sale deal is AED99 a month and if you join up on that rate you keep it for a lifetime
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
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Co-founder, House of Wisdom
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There will be hundreds of products, services and innovations available in society, to support people in being active, and our expertise will have contributed
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Opinion
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The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Featured supplier news
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A new Zone is here
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A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Technogym: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
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Diary dates
02-04 Feb 2021
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Diary dates
23-26 Feb 2021
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