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FreeMotion Fitness
FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

EuropeActive report: digital skills 'crucial' in upskilling fitness workforce of the future

EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.

Titled Innovation and digitalisation in Europe, the paper offers an outline of the current EU strategy on digitalisation and how it might impact the fitness and wellness sector.

It also looks at future trends and what links can be made between innovations in the fitness sector and EU policy.

Among the future trends identified in the report is the importance of digital skills in developing "tomorrow's fitness workforce".

"With more fitness facilities relying on digital platforms in the future, investments in the fitness workforce’s digital upskilling will be crucial," the report reads.

Another key trend is the increased use of artificial intelligence (AI) in everyday operations – and how the use of AI will be governed in the future.

"AI has been introduced in the fitness industry with simple customer-related tasks – for instance, with answering services, class registration, chatbots for customer support or statistical calculations," the report states.

"There is no doubt that more fitness operators will look for further AI applications in their businesses, to process a wealth of data in order to target specific segments of clients, or propose personalised offers.

"This will have to be monitored, in relation with the future EU regulation regarding AI."

A third key digital trend identified in the report is the utilisation of user data and management of apps.

"Staff and client management apps have become popular in the fitness industry," the report reads.

"Now fitness operators seek more and more solutions like an ‘omnichannel’ or a ‘one-app’ approach (“All data in one place”). This links with future EU policy developments, in terms of customer data and ePrivacy."

• To access and read the entire Innovation and digitalisation in Europe report,

click here to download it from the EuropeActive website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.
HAF,FIT,IND,PTS,RES,PUB
2020/THUMB346210_224295_906085.jpg
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Skincare
Sothys: Skincare
Management software
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trade associations
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 Red Light Rising: Red Light Therapy
Property & Tenders
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Lilleshall Sports Academy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
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News

EuropeActive report: digital skills 'crucial' in upskilling fitness workforce of the future

EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.

Titled Innovation and digitalisation in Europe, the paper offers an outline of the current EU strategy on digitalisation and how it might impact the fitness and wellness sector.

It also looks at future trends and what links can be made between innovations in the fitness sector and EU policy.

Among the future trends identified in the report is the importance of digital skills in developing "tomorrow's fitness workforce".

"With more fitness facilities relying on digital platforms in the future, investments in the fitness workforce’s digital upskilling will be crucial," the report reads.

Another key trend is the increased use of artificial intelligence (AI) in everyday operations – and how the use of AI will be governed in the future.

"AI has been introduced in the fitness industry with simple customer-related tasks – for instance, with answering services, class registration, chatbots for customer support or statistical calculations," the report states.

"There is no doubt that more fitness operators will look for further AI applications in their businesses, to process a wealth of data in order to target specific segments of clients, or propose personalised offers.

"This will have to be monitored, in relation with the future EU regulation regarding AI."

A third key digital trend identified in the report is the utilisation of user data and management of apps.

"Staff and client management apps have become popular in the fitness industry," the report reads.

"Now fitness operators seek more and more solutions like an ‘omnichannel’ or a ‘one-app’ approach (“All data in one place”). This links with future EU policy developments, in terms of customer data and ePrivacy."

• To access and read the entire Innovation and digitalisation in Europe report,

click here to download it from the EuropeActive website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EuropeActive has released its latest information and insight paper, focusing on how digital solutions are transforming the European fitness and physical activity sector.
HAF,FIT,IND,PTS,RES,PUB
2020/THUMB346210_224295_906085.jpg

News

Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease.
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Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to
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A new study has suggested that strength training can result in people losing around a
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FIBO Exhibition
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French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create
Les Mills is expanding its digital operations by replacing its existing on-demand services with the
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FreeMotion Fitness
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Les Mills
Les Mills
1 - 20 of 12,048
HCM Magazine
HCM People
The market demand is there and we’re going to meet and grow that demand
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
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How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
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Chair, The Black Swimming Association
Our vision is a future with ethnic diversity in aquatics
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This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
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Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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FreeMotion Fitness
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