Elbe Fitness, a 2,000sq m (21,528sq ft) club in Magdeburg, eastern Germany, opened recently.
The club, which cost 1.2m euro (£949,820) to build and €400,000 (£316,677) to equip, offers a 108-station Life Fitness gym, with an extensive strength training area.
The facility also offers two studios, a large mixed sauna, a special fitness area for women and a kids’ play area.
Cost of membership has been set at 19–29 euro (£15–£23).
Owner Jens Reichert has another three studios near Hanover.
Elbe Fitness, a 2,000sq m (21,528sq ft) club in Magdeburg, eastern Germany, opened recently.
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
GLL, the charitable social enterprise operating Libraries and Leisure Centres across the UK,
has today (9 June 2026) announced that it will be supporting the National Year of Reading as
a major campaign partner alongside national organisations, including BBC Sport, Audible, DC
Thomson and Tesco.
When brothers Patrick and Kevin first approached BLK BOX, they had a vision and an unusual
space. Beneath a building in Embrach, Switzerland, sat an underground facility with huge
potential. What it needed was the right layout, the right equipment, and a partner who
understood functional fitness.
Elbe Fitness, a 2,000sq m (21,528sq ft) club in Magdeburg, eastern Germany, opened recently.
The club, which cost 1.2m euro (£949,820) to build and €400,000 (£316,677) to equip, offers a 108-station Life Fitness gym, with an extensive strength training area.
The facility also offers two studios, a large mixed sauna, a special fitness area for women and a kids’ play area.
Cost of membership has been set at 19–29 euro (£15–£23).
Owner Jens Reichert has another three studios near Hanover.
Elbe Fitness, a 2,000sq m (21,528sq ft) club in Magdeburg, eastern Germany, opened recently.
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
With corporately-owned clubs,
franchise networks, investments
and proprietary tech, Viva Leisure’s
ecosystem is redefining how
gyms scale and generate revenue.
Its CEO speaks to Kate Cracknell
UK market penetration has risen to 18 per cent – one of the highest
globally, yet with 100 per cent of people seeing benefits when they
exercise, how high could it go? Kath Hudson asks the experts…
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
GLL, the charitable social enterprise operating Libraries and Leisure Centres across the UK,
has today (9 June 2026) announced that it will be supporting the National Year of Reading as
a major campaign partner alongside national organisations, including BBC Sport, Audible, DC
Thomson and Tesco.
When brothers Patrick and Kevin first approached BLK BOX, they had a vision and an unusual
space. Beneath a building in Embrach, Switzerland, sat an underground facility with huge
potential. What it needed was the right layout, the right equipment, and a partner who
understood functional fitness.