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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

1Rebel signs deal to open studios across Middle East

1Rebel has signed a deal to enter the Middle Eastern fitness market, expanding the brand's plans to grow its footprint globally.

The UK-based boutique studio operator has signed an agreement with Pulse Fitness & Sports Company, which will see the development of the 1Rebel brand across seven countries: Saudi Arabia, the United Arab Emirates, Oman, Bahrain, Kuwait, Jordan, and Egypt.

Established in 2018, Pulse Fitness was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Al Hagbani and Nathan Clute, both fitness industry veterans, with Al Hagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Pulse offers future potential to also expand Pulse’s own boutique fitness brand, MAVERX, outside of the Middle East.

“When we looked to enter the Middle East market, and after doing our diligence, we quickly realised that there was only one partner we wanted to work with," said James Balfour, co-founder and CEO of 1Rebel.

"The Al Hagbani family is, by far, the most experienced operator of fitness facilities in the region."

Fahad Al Hagbani, co-founder and chair, added: "The agreement truly embodies the spirit of partnership, as it brings together two parties that are the best in their respective areas, with a shared vision and, once combined, an unmatched set of capabilities that will ensure we deliver the best boutique fitness experience in the region.”

The agreement is part of 1Rebel's organic global expansion programme, which is set to see studios opening in Australia in 2020.

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1Rebel has signed a deal to enter the Middle Eastern fitness market, expanding the brand's plans to grow its footprint globally.
HAF
imagesX/THUMB344115_461898_864678.jpg
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News

1Rebel signs deal to open studios across Middle East

1Rebel has signed a deal to enter the Middle Eastern fitness market, expanding the brand's plans to grow its footprint globally.

The UK-based boutique studio operator has signed an agreement with Pulse Fitness & Sports Company, which will see the development of the 1Rebel brand across seven countries: Saudi Arabia, the United Arab Emirates, Oman, Bahrain, Kuwait, Jordan, and Egypt.

Established in 2018, Pulse Fitness was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Al Hagbani and Nathan Clute, both fitness industry veterans, with Al Hagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Pulse offers future potential to also expand Pulse’s own boutique fitness brand, MAVERX, outside of the Middle East.

“When we looked to enter the Middle East market, and after doing our diligence, we quickly realised that there was only one partner we wanted to work with," said James Balfour, co-founder and CEO of 1Rebel.

"The Al Hagbani family is, by far, the most experienced operator of fitness facilities in the region."

Fahad Al Hagbani, co-founder and chair, added: "The agreement truly embodies the spirit of partnership, as it brings together two parties that are the best in their respective areas, with a shared vision and, once combined, an unmatched set of capabilities that will ensure we deliver the best boutique fitness experience in the region.”

The agreement is part of 1Rebel's organic global expansion programme, which is set to see studios opening in Australia in 2020.

Sign up for FREE ezines & magazines
1Rebel has signed a deal to enter the Middle Eastern fitness market, expanding the brand's plans to grow its footprint globally.
HAF
imagesX/THUMB344115_461898_864678.jpg

News

Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth
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SIBEC
SIBEC
1 - 15 of 11,499
Features
Opinion
The fitness & leisure industries should seek out ways to become advocates for the health and wellbeing of older adults
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
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Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
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As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
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Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
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Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
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Greywell, Hampshire
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06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
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Diary dates
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British Military Fitness
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