Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
BLK BOX
BLK BOX
BLK BOX
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Sponsored: Technogym ecosystem

Technogym’s unique digital open platform delivers personalised training experiences to boost business performance

Published in Health Club Management 2023 issue 3
The Technogym Ecosystem delivers a complete customer journey / Photo: technogym
The Technogym Ecosystem delivers a complete customer journey / Photo: technogym

In a world in which the boundaries between online and offline are increasingly blurred, being able to deliver a unique, authentic and personalised consumer experience is essential.

When it comes to fitness, users expect their exercise needs, passions and personality to be understood. They want results through personalised, engaging training experiences and expect to track their exercise and have access to their data, stored in an easy, seamless way.

Many also want to train both at the gym and at home, having the option of staying connected with their PT or coach, challenging other users within their community and running against their previous best performances.

Investment in health and wellness
Today, all of this has become possible, because Technogym has been investing for many years in a unique digital ecosystem, with the aim of growing the industry, making it more attractive to end users and more credible to institutional stakeholders, such as insurance companies, health systems and the medical world.

The Technogym Ecosystem includes connected equipment, apps and live and on-demand video training content and can connect every individual user to their own personalised training experience for fitness, sport or health – anytime, anywhere.

The Technogym Ecosystem is an open platform that can be easily integrated with software applications that are already in use by health clubs, such as membership software, marketing and payment platforms, body analysis and assessment devices. It can also connect to users’ consumer apps and wearable devices.

Good for business
Additionally, Mywellness, the CRM of the Technogym Ecosystem, helps facilities and businesses to accelerate their digital strategy and transformation, improving users’ experiences and increasing ROI, thanks to the surge in attraction, retention, upselling and secondary spend that it drives.

Mywellness CRM helps operators personalise every individual user’s training experience: from initial assessment and the personalisation of a programme, to follow-up and review and the sale of additional services – both in the gym environment and at home.

Furthermore, thanks to the platform’s advanced profiling, operators can activate loyalty and reward campaigns to engage members, such as Technogym’s ‘Let’s Move for a Better World’ social campaign.

Mywellness CRM personalises individual users’ training experiences thanks to a machine learning, AI-based system that optimises, progresses and adapts the training experience based on individual needs, habits and passions to boost engagement and maximise results.

Find out more at www.technogym.com/hcm6

"The Technogym Ecosystem connects every individual user to their own personalised training experience –  anytime, anywhere" – Nerio Alessandri, president and founder, Technogym

TECHNOGYM ECOSYSTEM INTEGRATIONS
The Technogym ecosystem is the only end-to-end solution able to adapt to the lifestyle of each user and to the business needs of operators, thanks to an unprecedented number of integrations with apps and software.
1. Membership software

As an open platform, Mywellness CRM is compatible with over 150 partner membership management software platforms, in 30 countries, with three levels of integration. Mywellness CRM automatically synchronises membership data and ensures continuity with the software in use in the facility.

2. Dashboards

Using an open API, Mywellness CRM insights can be integrated into third-party websites, dashboards and business intelligence, adapting to the needs of the facility with real-time data.

3. App and wearables

The Technogym open platform is compatible with apps such as Strava and Run Keeper and trackers such as Apple, Garmin and Polar, as well as having the latest integration with Apple Music, meaning users can listen to their favourite music while exercising.

This integration enables users to have all information recorded in one app, making the training experience seamless, continuous and always connected.

4. Assessment devices

The Technogym open platform enables customers to synchronise their health and wellbeing data (weight, muscle mass, BMI, etc) within their profile while tracking results over time.

All this is possible thanks to compatibility with third party professional and medical grade measuring devices, such as Tanita, In Body and Seca, for body assessment with or without supervision.

5. Payments

With the Technogym platform it’s possible to sell classes and services directly, managing purchases in person without having to use external payment methods, thanks to integrations with Apple Pay, Google Pay, Stripe, Visa, Mastercard and others.

https://www.leisureopportunities.co.uk/images/2023/793004_819299.jpg
Technogym’s unique digital open platform delivers personalised training experiences to boost business performance
HCM magazine
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
HCM magazine
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
HCM magazine
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
HCM magazine
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
Latest News
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
Latest News
As Planet Fitness announces strong year-end results there are reports the company is planning a ...
Latest News
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data ...
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Lockers
Crown Sports Lockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Sponsored: Technogym ecosystem

Technogym’s unique digital open platform delivers personalised training experiences to boost business performance

Published in Health Club Management 2023 issue 3
The Technogym Ecosystem delivers a complete customer journey / Photo: technogym
The Technogym Ecosystem delivers a complete customer journey / Photo: technogym

In a world in which the boundaries between online and offline are increasingly blurred, being able to deliver a unique, authentic and personalised consumer experience is essential.

When it comes to fitness, users expect their exercise needs, passions and personality to be understood. They want results through personalised, engaging training experiences and expect to track their exercise and have access to their data, stored in an easy, seamless way.

Many also want to train both at the gym and at home, having the option of staying connected with their PT or coach, challenging other users within their community and running against their previous best performances.

Investment in health and wellness
Today, all of this has become possible, because Technogym has been investing for many years in a unique digital ecosystem, with the aim of growing the industry, making it more attractive to end users and more credible to institutional stakeholders, such as insurance companies, health systems and the medical world.

The Technogym Ecosystem includes connected equipment, apps and live and on-demand video training content and can connect every individual user to their own personalised training experience for fitness, sport or health – anytime, anywhere.

The Technogym Ecosystem is an open platform that can be easily integrated with software applications that are already in use by health clubs, such as membership software, marketing and payment platforms, body analysis and assessment devices. It can also connect to users’ consumer apps and wearable devices.

Good for business
Additionally, Mywellness, the CRM of the Technogym Ecosystem, helps facilities and businesses to accelerate their digital strategy and transformation, improving users’ experiences and increasing ROI, thanks to the surge in attraction, retention, upselling and secondary spend that it drives.

Mywellness CRM helps operators personalise every individual user’s training experience: from initial assessment and the personalisation of a programme, to follow-up and review and the sale of additional services – both in the gym environment and at home.

Furthermore, thanks to the platform’s advanced profiling, operators can activate loyalty and reward campaigns to engage members, such as Technogym’s ‘Let’s Move for a Better World’ social campaign.

Mywellness CRM personalises individual users’ training experiences thanks to a machine learning, AI-based system that optimises, progresses and adapts the training experience based on individual needs, habits and passions to boost engagement and maximise results.

Find out more at www.technogym.com/hcm6

"The Technogym Ecosystem connects every individual user to their own personalised training experience –  anytime, anywhere" – Nerio Alessandri, president and founder, Technogym

TECHNOGYM ECOSYSTEM INTEGRATIONS
The Technogym ecosystem is the only end-to-end solution able to adapt to the lifestyle of each user and to the business needs of operators, thanks to an unprecedented number of integrations with apps and software.
1. Membership software

As an open platform, Mywellness CRM is compatible with over 150 partner membership management software platforms, in 30 countries, with three levels of integration. Mywellness CRM automatically synchronises membership data and ensures continuity with the software in use in the facility.

2. Dashboards

Using an open API, Mywellness CRM insights can be integrated into third-party websites, dashboards and business intelligence, adapting to the needs of the facility with real-time data.

3. App and wearables

The Technogym open platform is compatible with apps such as Strava and Run Keeper and trackers such as Apple, Garmin and Polar, as well as having the latest integration with Apple Music, meaning users can listen to their favourite music while exercising.

This integration enables users to have all information recorded in one app, making the training experience seamless, continuous and always connected.

4. Assessment devices

The Technogym open platform enables customers to synchronise their health and wellbeing data (weight, muscle mass, BMI, etc) within their profile while tracking results over time.

All this is possible thanks to compatibility with third party professional and medical grade measuring devices, such as Tanita, In Body and Seca, for body assessment with or without supervision.

5. Payments

With the Technogym platform it’s possible to sell classes and services directly, managing purchases in person without having to use external payment methods, thanks to integrations with Apple Pay, Google Pay, Stripe, Visa, Mastercard and others.

https://www.leisureopportunities.co.uk/images/2023/793004_819299.jpg
Technogym’s unique digital open platform delivers personalised training experiences to boost business performance
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
Latest News
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
Latest News
As Planet Fitness announces strong year-end results there are reports the company is planning a ...
Latest News
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data ...
Latest News
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a ...
Latest News
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, ...
Latest News
More consumers are realising meditation is beneficial, but many give up because it’s difficult to ...
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Lockers
Crown Sports Lockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
BLK BOX
BLK BOX
Partner sites