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FITNESS, HEALTH, WELLNESS

features

Letters: Write to reply

Fuel the debate about issues across the industry and share your best practice. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 11
Scott Britton, co-founder of Battle Cancer with Dr Col Robertson CAWS / photo: CAWS
Scott Britton, co-founder of Battle Cancer with Dr Col Robertson CAWS / photo: CAWS
Exercise for cancer recovery changes outcomes
Mel Spooner, CAWS
Mel Spooner / photo: CAWS

Cancer is close to home for all of us and we’ve been proud to partner with the Battle Cancer Charity – with the support of Nike – to challenge the global fitness and medical industry’s view of exercise post-cancer while removing the stigma that can be associated with post-cancer exercise capabilities.

Eighty-six per cent of those who are successfully treated for cancer experience debilitating levels of fatigue afterwards and at the three-year stage, a third of people are still struggling with the same physical limitations and issues.

The most proven way to counteract this is through structured physical activity and graded exercise and with the help of facilities and coaches across the world, we’re determined to provide access to this kind of support.

The Battle Cancer Programme Level 1 Certification is now available, with proceeds from the sale of every course being split directly with Battle Cancer to its support ongoing fundraising.

CAWS insists on providing essential training and education that’s affordable and the cost-effective certification focuses on supporting people after their treatment and teaches coaches and personal trainers how to deliver a new group training programme, providing late-stage rehabilitation for those who’ve experienced cancer.

We’re determined to provide access to training to enable the delivery of physical activity following cancer treatment
We need active lifestyles to flourish
Ian Fytche, CEO North Kesteven
Ian Fytche / photo: North Kesteven

Physical activity is at the heart of any definition of a flourishing community. Active lifestyles promote health and wellbeing and the network of facilities offering opportunities to be active creates community cohesion, social capital and economic development.

At North Kesteven we have a progressive strategy for physical activity and have invested significantly in facilities in Sleaford and at One NK in North Hykeham to reimagine and transform them into spaces for health, wellbeing and activity. We’ve also created long-distance routes across our district for walking and cycling.

We’re working with Integrated care system partners to tackle health inequalities and the social determinants of public health through investment in active lifestyles, housing options, and economic inclusion, with plans due to be launched in early 2023. We’re also advancing plans to decarbonise our leisure estate in pursuit of a sustainable net zero future and are working with partners to restore nature and promote biodiversity.

It’s a challenging time, but the future is active and the opportunity for positive generational change is one collectively we must grasp, globally, regionally and locally. Taking a lead from Sport England’s excellent strategy, Uniting the Movement, my hope is we can build local leadership and capacity to enable all our communities to flourish.

We must create generational change and an active future / photo: getty Images/AzIjOs32YbM/unsplash
Tread warily when going staffless
Marc Jones, Fitronics
Marc Jones / photo: FITRONICS

I read with interest your debate about staffless gyms in HCM recently (HCM issue 9 2022 www.hcmmag.com/staffless).

Staffless and automated gyms which are available at all hours are becoming ever-popular and the industry is increasingly looking to this model due to the pressures of the cost-of-living crisis.

However, we know from our research that 87 per cent of members want to be engaged with a member of the fitness staff and that having friendly staff increases the value customers place on their membership 2.2 times. Without team members on the gym floor, it’s also a challenge to build a community.

Operators running successful staffless facilities have invested in digital solutions to support the customer journey, get feedback and motivate customers. Simply cutting staff without such an investment is a risk.

It takes effort to help customers change their behaviour to get results and to keep standards high. The flip side of this – losing customers and having to replace them – is an expensive and time-consuming game. The most effective retention solutions allow operators to focus their limited time and resources in the right areas of the operation to have the most impact. Available solutions include education, coaching and software to help them create change to deliver an experience that will turn members into loyal fans, regardless of the number of staff present.

Having friendly staff increases the value customers place on their health club membership 2.2 times
https://www.leisureopportunities.co.uk/images/2022/284232_339980.jpg
We hear from Ian Fytche on the power of active lifestyles, Mel Spooner who’s championing exercise for cancer recovery and Marc Jones who’s cautious about staffless gyms
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Latest News
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
Latest News
Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
Latest News
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
Latest News
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
Latest News
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of ...
Latest News
John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with ...
Latest News
Oxygen Consulting is about to launch its first UK Padel Report, which investigates this fast-growing ...
Latest News
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-makers ...
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
KeepMe press release: Keepme launches Open-House Sessions – providing pressure-free platform insights
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Letters: Write to reply

Fuel the debate about issues across the industry and share your best practice. We’d love to hear from you – [email protected]

Published in Health Club Management 2022 issue 11
Scott Britton, co-founder of Battle Cancer with Dr Col Robertson CAWS / photo: CAWS
Scott Britton, co-founder of Battle Cancer with Dr Col Robertson CAWS / photo: CAWS
Exercise for cancer recovery changes outcomes
Mel Spooner, CAWS
Mel Spooner / photo: CAWS

Cancer is close to home for all of us and we’ve been proud to partner with the Battle Cancer Charity – with the support of Nike – to challenge the global fitness and medical industry’s view of exercise post-cancer while removing the stigma that can be associated with post-cancer exercise capabilities.

Eighty-six per cent of those who are successfully treated for cancer experience debilitating levels of fatigue afterwards and at the three-year stage, a third of people are still struggling with the same physical limitations and issues.

The most proven way to counteract this is through structured physical activity and graded exercise and with the help of facilities and coaches across the world, we’re determined to provide access to this kind of support.

The Battle Cancer Programme Level 1 Certification is now available, with proceeds from the sale of every course being split directly with Battle Cancer to its support ongoing fundraising.

CAWS insists on providing essential training and education that’s affordable and the cost-effective certification focuses on supporting people after their treatment and teaches coaches and personal trainers how to deliver a new group training programme, providing late-stage rehabilitation for those who’ve experienced cancer.

We’re determined to provide access to training to enable the delivery of physical activity following cancer treatment
We need active lifestyles to flourish
Ian Fytche, CEO North Kesteven
Ian Fytche / photo: North Kesteven

Physical activity is at the heart of any definition of a flourishing community. Active lifestyles promote health and wellbeing and the network of facilities offering opportunities to be active creates community cohesion, social capital and economic development.

At North Kesteven we have a progressive strategy for physical activity and have invested significantly in facilities in Sleaford and at One NK in North Hykeham to reimagine and transform them into spaces for health, wellbeing and activity. We’ve also created long-distance routes across our district for walking and cycling.

We’re working with Integrated care system partners to tackle health inequalities and the social determinants of public health through investment in active lifestyles, housing options, and economic inclusion, with plans due to be launched in early 2023. We’re also advancing plans to decarbonise our leisure estate in pursuit of a sustainable net zero future and are working with partners to restore nature and promote biodiversity.

It’s a challenging time, but the future is active and the opportunity for positive generational change is one collectively we must grasp, globally, regionally and locally. Taking a lead from Sport England’s excellent strategy, Uniting the Movement, my hope is we can build local leadership and capacity to enable all our communities to flourish.

We must create generational change and an active future / photo: getty Images/AzIjOs32YbM/unsplash
Tread warily when going staffless
Marc Jones, Fitronics
Marc Jones / photo: FITRONICS

I read with interest your debate about staffless gyms in HCM recently (HCM issue 9 2022 www.hcmmag.com/staffless).

Staffless and automated gyms which are available at all hours are becoming ever-popular and the industry is increasingly looking to this model due to the pressures of the cost-of-living crisis.

However, we know from our research that 87 per cent of members want to be engaged with a member of the fitness staff and that having friendly staff increases the value customers place on their membership 2.2 times. Without team members on the gym floor, it’s also a challenge to build a community.

Operators running successful staffless facilities have invested in digital solutions to support the customer journey, get feedback and motivate customers. Simply cutting staff without such an investment is a risk.

It takes effort to help customers change their behaviour to get results and to keep standards high. The flip side of this – losing customers and having to replace them – is an expensive and time-consuming game. The most effective retention solutions allow operators to focus their limited time and resources in the right areas of the operation to have the most impact. Available solutions include education, coaching and software to help them create change to deliver an experience that will turn members into loyal fans, regardless of the number of staff present.

Having friendly staff increases the value customers place on their health club membership 2.2 times
https://www.leisureopportunities.co.uk/images/2022/284232_339980.jpg
We hear from Ian Fytche on the power of active lifestyles, Mel Spooner who’s championing exercise for cancer recovery and Marc Jones who’s cautious about staffless gyms
Latest News
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
Latest News
Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
Latest News
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
Latest News
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
Latest News
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of ...
Latest News
John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with ...
Latest News
Oxygen Consulting is about to launch its first UK Padel Report, which investigates this fast-growing ...
Latest News
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-makers ...
Latest News
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on ...
Latest News
Disturbing new research has found BMI completely fails as an accurate measure of obesity in ...
Latest News
A new urban city centre in Gothenburg, Sweden is in development with the aim of ...
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
KeepMe press release: Keepme launches Open-House Sessions – providing pressure-free platform insights
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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