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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

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Editor's letter: Work and work out

A new area for investment in health clubs isn’t the studio, the gym, the pool or the spa, it’s the co-working space, as consumers increasingly demand their health clubs become their workplace

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 8
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
1% of office space is co-working. This will increase to 30% by 2023 and some of this capacity can be provided by health clubs

When premium fitness operator Equinox struck a deal with Industrious – operator of funky co-working spaces – to put furnished workspaces alongside its health clubs, we broke the news on HCMmag.com and the story was our most-read of the week.

As the boundaries between work, leisure, and fitness continue to blur, people are increasingly using their health club or gym as a third space – think of how many laptops you see these days in the juice bar or café – and there’s an opportunity to build on this and develop new facilities and revenue streams.

The race is on to grab this new opportunity to extend our reach and become a more important part of people’s lives, by installing co-working spaces within health clubs and gyms.

The growth of the gig economy is one of the major factors driving this trend. As more people undertake freelance or contract work and centralised offices shrink in scale, people are looking for somewhere to work which is comfortable and familiar and has the right set-up for remote working.

They want to lead frictionless, seamless lives, where they can achieve flow and remain in environments which are conducive to their mental and physical wellbeing.

We expect to see a new generation of clubs being built which have a range of facilities to enable co-working, such as quiet rooms, hot desks, juice bars, huddle pods, libraries, meeting spaces, podcasting and vlogging facilities, as well as secure wifi and secretarial and concierge services.

If we don’t grab this opportunity, then we can expect new competition to head our way in the opposite direction, as the serviced office sector starts to add fitness to its offering.

Co-working space operator We Work, which has just rebranded as the We Company, is launching co-living spaces, gyms, and schools as part of its product lifecycle development.

And with 425 co-working spaces already developed in more than 100 cities and an aggressive development pipeline, it has a strong base on which to build a global fitness offering around its ‘Rise by We’ fitness and wellbeing brand and offering.

There will be a huge first-mover advantage for fitness businesses which tap into this trend and do it well and soon.

According to property experts JLL, only one per cent of office space is currently classed as co-working or flexible, but this is expected to increase to 30 per cent over the next five years and there’s every opportunity for some of this capacity to be provided by the health and fitness industry.

We have a huge flying start –co-working office spaces have to make a significant investment in things like booking and membership systems, direct debit setups, staff hiring and training and facility provision, while we already have all this in place. We also have an existing membership we can upsell.

Demand for these services is already coming from our members and if we respond, we’ll find ourselves becoming more embedded in their lives and being more useful and more effective and with a new income stream, to the advantage of all.

http://www.leisureopportunities.com/images/imagesX/309855_39421.jpg
A new area of investment in health clubs isn't the studio, the gym, pool or spa, says HCM editor Liz Terry. It's the co-working space...
Liz Terry, Equinox, We Company,co-working space
People
Now we have an offering with no geographical limits, we’re looking to sell digital memberships beyond our member base
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
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    features

    Editor's letter: Work and work out

    A new area for investment in health clubs isn’t the studio, the gym, the pool or the spa, it’s the co-working space, as consumers increasingly demand their health clubs become their workplace

    By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 8
    Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
    Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
    1% of office space is co-working. This will increase to 30% by 2023 and some of this capacity can be provided by health clubs

    When premium fitness operator Equinox struck a deal with Industrious – operator of funky co-working spaces – to put furnished workspaces alongside its health clubs, we broke the news on HCMmag.com and the story was our most-read of the week.

    As the boundaries between work, leisure, and fitness continue to blur, people are increasingly using their health club or gym as a third space – think of how many laptops you see these days in the juice bar or café – and there’s an opportunity to build on this and develop new facilities and revenue streams.

    The race is on to grab this new opportunity to extend our reach and become a more important part of people’s lives, by installing co-working spaces within health clubs and gyms.

    The growth of the gig economy is one of the major factors driving this trend. As more people undertake freelance or contract work and centralised offices shrink in scale, people are looking for somewhere to work which is comfortable and familiar and has the right set-up for remote working.

    They want to lead frictionless, seamless lives, where they can achieve flow and remain in environments which are conducive to their mental and physical wellbeing.

    We expect to see a new generation of clubs being built which have a range of facilities to enable co-working, such as quiet rooms, hot desks, juice bars, huddle pods, libraries, meeting spaces, podcasting and vlogging facilities, as well as secure wifi and secretarial and concierge services.

    If we don’t grab this opportunity, then we can expect new competition to head our way in the opposite direction, as the serviced office sector starts to add fitness to its offering.

    Co-working space operator We Work, which has just rebranded as the We Company, is launching co-living spaces, gyms, and schools as part of its product lifecycle development.

    And with 425 co-working spaces already developed in more than 100 cities and an aggressive development pipeline, it has a strong base on which to build a global fitness offering around its ‘Rise by We’ fitness and wellbeing brand and offering.

    There will be a huge first-mover advantage for fitness businesses which tap into this trend and do it well and soon.

    According to property experts JLL, only one per cent of office space is currently classed as co-working or flexible, but this is expected to increase to 30 per cent over the next five years and there’s every opportunity for some of this capacity to be provided by the health and fitness industry.

    We have a huge flying start –co-working office spaces have to make a significant investment in things like booking and membership systems, direct debit setups, staff hiring and training and facility provision, while we already have all this in place. We also have an existing membership we can upsell.

    Demand for these services is already coming from our members and if we respond, we’ll find ourselves becoming more embedded in their lives and being more useful and more effective and with a new income stream, to the advantage of all.

    http://www.leisureopportunities.com/images/imagesX/309855_39421.jpg
    A new area of investment in health clubs isn't the studio, the gym, pool or spa, says HCM editor Liz Terry. It's the co-working space...
    Liz Terry, Equinox, We Company,co-working space
    Latest News
    David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise. ...
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    The Beau Sejour leisure centre on the island of Guernsey has become the first public ...
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    Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
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    Featured supplier news
    Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
    Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
    Featured supplier news
    Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
    Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
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    Technogym mywellness app
    Technogym
    Improve your training experience. All your data in a single app. Read more
    More videos:
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      Company profile: TRX Training UK
      TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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      Company profile: Stages Indoor Cycling
      Stages Indoor Cycling is a product and technology company that is 100% focused on creating ...
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      Click on a catalogue to view it online
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      Hydrotherapy / spa fragrances
      Kemitron GmbH: Hydrotherapy / spa fragrances
      Gym flooring
      REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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      Greywell, Hampshire
      Barnsgrove Health and Wellness Club
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      Worldwide, Various,
      Diary dates
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