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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

Editor's letter: Work and work out

A new area for investment in health clubs isn’t the studio, the gym, the pool or the spa, it’s the co-working space, as consumers increasingly demand their health clubs become their workplace

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 8
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
1% of office space is co-working. This will increase to 30% by 2023 and some of this capacity can be provided by health clubs

When premium fitness operator Equinox struck a deal with Industrious – operator of funky co-working spaces – to put furnished workspaces alongside its health clubs, we broke the news on HCMmag.com and the story was our most-read of the week.

As the boundaries between work, leisure, and fitness continue to blur, people are increasingly using their health club or gym as a third space – think of how many laptops you see these days in the juice bar or café – and there’s an opportunity to build on this and develop new facilities and revenue streams.

The race is on to grab this new opportunity to extend our reach and become a more important part of people’s lives, by installing co-working spaces within health clubs and gyms.

The growth of the gig economy is one of the major factors driving this trend. As more people undertake freelance or contract work and centralised offices shrink in scale, people are looking for somewhere to work which is comfortable and familiar and has the right set-up for remote working.

They want to lead frictionless, seamless lives, where they can achieve flow and remain in environments which are conducive to their mental and physical wellbeing.

We expect to see a new generation of clubs being built which have a range of facilities to enable co-working, such as quiet rooms, hot desks, juice bars, huddle pods, libraries, meeting spaces, podcasting and vlogging facilities, as well as secure wifi and secretarial and concierge services.

If we don’t grab this opportunity, then we can expect new competition to head our way in the opposite direction, as the serviced office sector starts to add fitness to its offering.

Co-working space operator We Work, which has just rebranded as the We Company, is launching co-living spaces, gyms, and schools as part of its product lifecycle development.

And with 425 co-working spaces already developed in more than 100 cities and an aggressive development pipeline, it has a strong base on which to build a global fitness offering around its ‘Rise by We’ fitness and wellbeing brand and offering.

There will be a huge first-mover advantage for fitness businesses which tap into this trend and do it well and soon.

According to property experts JLL, only one per cent of office space is currently classed as co-working or flexible, but this is expected to increase to 30 per cent over the next five years and there’s every opportunity for some of this capacity to be provided by the health and fitness industry.

We have a huge flying start –co-working office spaces have to make a significant investment in things like booking and membership systems, direct debit setups, staff hiring and training and facility provision, while we already have all this in place. We also have an existing membership we can upsell.

Demand for these services is already coming from our members and if we respond, we’ll find ourselves becoming more embedded in their lives and being more useful and more effective and with a new income stream, to the advantage of all.

http://www.leisureopportunities.com/images/imagesX/309855_39421.jpg
A new area of investment in health clubs isn't the studio, the gym, pool or spa, says HCM editor Liz Terry. It's the co-working space...
Liz Terry, Equinox, We Company,co-working space
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features

Editor's letter: Work and work out

A new area for investment in health clubs isn’t the studio, the gym, the pool or the spa, it’s the co-working space, as consumers increasingly demand their health clubs become their workplace

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 8
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
Co-working space: the next upsell for health clubs / PHOTO: INDUSTRIOUS
1% of office space is co-working. This will increase to 30% by 2023 and some of this capacity can be provided by health clubs

When premium fitness operator Equinox struck a deal with Industrious – operator of funky co-working spaces – to put furnished workspaces alongside its health clubs, we broke the news on HCMmag.com and the story was our most-read of the week.

As the boundaries between work, leisure, and fitness continue to blur, people are increasingly using their health club or gym as a third space – think of how many laptops you see these days in the juice bar or café – and there’s an opportunity to build on this and develop new facilities and revenue streams.

The race is on to grab this new opportunity to extend our reach and become a more important part of people’s lives, by installing co-working spaces within health clubs and gyms.

The growth of the gig economy is one of the major factors driving this trend. As more people undertake freelance or contract work and centralised offices shrink in scale, people are looking for somewhere to work which is comfortable and familiar and has the right set-up for remote working.

They want to lead frictionless, seamless lives, where they can achieve flow and remain in environments which are conducive to their mental and physical wellbeing.

We expect to see a new generation of clubs being built which have a range of facilities to enable co-working, such as quiet rooms, hot desks, juice bars, huddle pods, libraries, meeting spaces, podcasting and vlogging facilities, as well as secure wifi and secretarial and concierge services.

If we don’t grab this opportunity, then we can expect new competition to head our way in the opposite direction, as the serviced office sector starts to add fitness to its offering.

Co-working space operator We Work, which has just rebranded as the We Company, is launching co-living spaces, gyms, and schools as part of its product lifecycle development.

And with 425 co-working spaces already developed in more than 100 cities and an aggressive development pipeline, it has a strong base on which to build a global fitness offering around its ‘Rise by We’ fitness and wellbeing brand and offering.

There will be a huge first-mover advantage for fitness businesses which tap into this trend and do it well and soon.

According to property experts JLL, only one per cent of office space is currently classed as co-working or flexible, but this is expected to increase to 30 per cent over the next five years and there’s every opportunity for some of this capacity to be provided by the health and fitness industry.

We have a huge flying start –co-working office spaces have to make a significant investment in things like booking and membership systems, direct debit setups, staff hiring and training and facility provision, while we already have all this in place. We also have an existing membership we can upsell.

Demand for these services is already coming from our members and if we respond, we’ll find ourselves becoming more embedded in their lives and being more useful and more effective and with a new income stream, to the advantage of all.

http://www.leisureopportunities.com/images/imagesX/309855_39421.jpg
A new area of investment in health clubs isn't the studio, the gym, pool or spa, says HCM editor Liz Terry. It's the co-working space...
Liz Terry, Equinox, We Company,co-working space
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Beachbody – the global fitness brand behind Insanity and P90X – has announced that it ...
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Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform ...
Latest News
Sport England has published an update on its digital strategy, in which the grassroots organisation ...
Latest News
A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in ...
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Peloton co-founder and CEO John Foley has admitted that he is baffled as to why ...
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Seattle-based studio Best Practice Architecture has created a new gym with innovative design touches and ...
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A study assessing the impact of physical inactivity on national economies has suggested that if ...
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Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: Harlands Effect: Make Your Business More Profitable
Harlands Group is a membership management service for health and fitness operators, which interacts directly with members to effectively manage membership payments.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Fitness equipment
Dyaco International: Fitness equipment
Professional services
Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Member access schemes
Move GB: Member access schemes
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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