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Super early bird ends in

features

Supplier showcase: Rebuilding with Gympass

Gympass has supported the sector throughout lockdowns and is now powering ahead helping clubs to rebuild their footfall by securing new members

Published in Health Club Management 2021 issue 6
Gympass customers can train at any of énergie Fitness’ 97 clubs / photo: energie fitness
Gympass customers can train at any of énergie Fitness’ 97 clubs / photo: energie fitness

During lockdown, it fell to online platforms and virtual training sessions to keep consumers engaged in exercise. Gympass led the way by rapidly building its online offering to include on-demand classes, meditation apps, healthy recipes, one-to-one therapy and online access to PTs.

Set against the backdrop of a growing national awareness around the importance of prioritising physical and mental health, there’s no doubt that Gympass helped keep its members motivated and focused.

When the doors reopened, Gympass saw encouraging data from its customer database showing 97 per cent of those that logged on during the first week headed directly to their local fitness facility to re-ignite their pre-pandemic routines, and the recovery has continued to pick up pace as group exercise timetables resumed.

Maintaining momentum
Once this ‘honeymoon’ period ends, operators will need to do all they can to ensure people continue using their facilities.

Gympass helps by offering corporate employees access to its operator partners’ gym and studio facilities. By keeping in touch with its members directly and via supportive corporate communications, Gympass is well-placed to keep physical activity at the top of people’s minds and inboxes.

New partners
A number of new operator partners – including énergie Fitness – joined Gympass during lockdown in anticipation of its potential to support footfall to its facilities and the moment restrictions were lifted, Gympass’ corporate customers were able to train at any of énergie Fitness’ 97 clubs across the UK and Ireland.

Across all its operator partners in the UK, Gympass now gives its users access to a total of 2,600 bricks and mortar gym facilities.

“By working with Gympass we can reach a wider array of big corporations, helping them to improve performance, enrich their culture and reduce the risk of losing serious work hours to sickness,” says Adam Margolin, head of marketing at énergie Fitness. “We take the health and wellbeing of members very seriously and we’re delighted to be working with Gympass to help power their business partners and staff with positive énergie”.

Eamon Lloyd, head of partnerships for UK and Ireland at Gympass said: “We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces. All our new partners, including énergie Fitness, share our ethos and combine top-class facilities with great levels of customer service to help members get the most out of their facilities.”

photo: énergie fitness

“We’re delighted to be working with Gympass to help power their business partners and staff with positive énergie” –  Adam Margolin, énergie Fitness

Photo: Gympass

“We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces” –  Eamon Lloyd, Gympass

https://www.leisureopportunities.co.uk/images/2021/416576_169622.jpg
Gympass is helping énergie Fitness to rebuild, by winning new members
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features

Supplier showcase: Rebuilding with Gympass

Gympass has supported the sector throughout lockdowns and is now powering ahead helping clubs to rebuild their footfall by securing new members

Published in Health Club Management 2021 issue 6
Gympass customers can train at any of énergie Fitness’ 97 clubs / photo: energie fitness
Gympass customers can train at any of énergie Fitness’ 97 clubs / photo: energie fitness

During lockdown, it fell to online platforms and virtual training sessions to keep consumers engaged in exercise. Gympass led the way by rapidly building its online offering to include on-demand classes, meditation apps, healthy recipes, one-to-one therapy and online access to PTs.

Set against the backdrop of a growing national awareness around the importance of prioritising physical and mental health, there’s no doubt that Gympass helped keep its members motivated and focused.

When the doors reopened, Gympass saw encouraging data from its customer database showing 97 per cent of those that logged on during the first week headed directly to their local fitness facility to re-ignite their pre-pandemic routines, and the recovery has continued to pick up pace as group exercise timetables resumed.

Maintaining momentum
Once this ‘honeymoon’ period ends, operators will need to do all they can to ensure people continue using their facilities.

Gympass helps by offering corporate employees access to its operator partners’ gym and studio facilities. By keeping in touch with its members directly and via supportive corporate communications, Gympass is well-placed to keep physical activity at the top of people’s minds and inboxes.

New partners
A number of new operator partners – including énergie Fitness – joined Gympass during lockdown in anticipation of its potential to support footfall to its facilities and the moment restrictions were lifted, Gympass’ corporate customers were able to train at any of énergie Fitness’ 97 clubs across the UK and Ireland.

Across all its operator partners in the UK, Gympass now gives its users access to a total of 2,600 bricks and mortar gym facilities.

“By working with Gympass we can reach a wider array of big corporations, helping them to improve performance, enrich their culture and reduce the risk of losing serious work hours to sickness,” says Adam Margolin, head of marketing at énergie Fitness. “We take the health and wellbeing of members very seriously and we’re delighted to be working with Gympass to help power their business partners and staff with positive énergie”.

Eamon Lloyd, head of partnerships for UK and Ireland at Gympass said: “We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces. All our new partners, including énergie Fitness, share our ethos and combine top-class facilities with great levels of customer service to help members get the most out of their facilities.”

photo: énergie fitness

“We’re delighted to be working with Gympass to help power their business partners and staff with positive énergie” –  Adam Margolin, énergie Fitness

Photo: Gympass

“We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces” –  Eamon Lloyd, Gympass

https://www.leisureopportunities.co.uk/images/2021/416576_169622.jpg
Gympass is helping énergie Fitness to rebuild, by winning new members
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Boutique operator Heartcore is paying damages to a violinist whose career was cut short following ...
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Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in ...
Latest News
According to a year-long study, offering financial incentives to people to encourage them to lose ...
Latest News
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the ...
Latest News
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique ...
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The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, ...
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With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the ...
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Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Featured supplier news
Featured supplier news: CoverMe Fitness launches in Australian market
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
Company profiles
Company profile: Inspace Fitness
Inspace Fitness is an exciting, fast growing, fitness equipment, gym design and equipment service supplier ...
Company profiles
Company profile: Kemitron GmbH
Kemitron is a German family-owned company specialising in the development and manufacture of high-quality products ...
Supplier Showcases
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media UK partners with Your Personal Training to expand rewards platform to PT clients
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
Featured press releases
ABC Trainerize press release: How RockBox Fitness is energizing members with fitness challenges powered by ABC Trainerize
RockBox Fitness, a leading franchise known for its dynamic boxing-based fitness classes, has revolutionized member engagement with a new partnership with ABC Fitness and the implementation of ABC Trainerize throughout its franchise network.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
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Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
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Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
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Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
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QEII Conference Centre, London, United Kingdom
Diary dates
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In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
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