EGYM has been working with Magna Vitae Trust for Leisure and Culture to introduce its Smart Strength system in Mablethorpe

Located in Mablethorpe, the Station Leisure and Learning Centre opened its doors in Q2 2024, with its state-of-the-art facility offering a unique fitness and leisure experience.

The gym, equipped by Life Fitness, features a dedicated floor space with eight EGYM Smart Strength machines, a Fitness Hub and a Tanita body composition monitor.

Naomi Wilkinson-Baker, operations director for the operator, Magna Vitae Trust for Leisure and Culture, explains, “We chose EGYM as a key part of our gym offering because we wanted a solution that would be accessible to everyone.

“We specifically positioned the equipment in a highly visible area to optimise usage and encourage all members to benefit from its user-friendly design, helping them achieve their fitness goals.”

She further highlights the advantages of EGYM, saying: “The usage data provides valuable insights, for us and our members, enabling them to track their progress, increase their strength, and reduce their overall BioAge.”

Members of all ages are using the equipment, allowing the centre to monitor workout activity across demographics.

They reduce their BioAge by 8.8 years, on average, within three months of using EGYM Smart Strength.

Strength improvements are also significant, with an average increase of 16.5 per cent in the same period. For members over 61, the results are even more impressive, with an average strength improvement of 24.3 per cent after three months.

A key reason for choosing EGYM was its data-driven approach, as Wilkinson-Baker explains, “As an organisation, it’s crucial to report on how we’re benefiting the community, addressing inequalities, and providing evidence-based results.”

More tech for members
Looking ahead, the centre aims to increase adoption of the EGYM app, ensuring members can visualise their progress, track results and integrate their data with other wearables.

After just nine months, the centre has surpassed expectations, now boasting over 1,500 members, 190 per cent more than the initial membership projection.

Wilkinson-Baker reflects, saying: “We want to build on this success by enhancing the member journey, integrating more personalised EGYM programmes and encouraging new user groups to experience the benefits.” l