features
Sponsored: Life Fitness: get gymspiration!
Life Fitness unveils the secrets of some of the world’s most dynamic health clubs
Consumer demand for personalised experiences is driving many industries and the fitness sector is no different, meaning gym operators are seeking innovative ways to stand out from the crowd.
Life Fitness has a global reach, benefitting its customers in this regard, “We see what’s happening across the world and we can use this insight to inform customers’ plans and share success stories,” says Frank van de Ven, chief commercial officer.
“Members want unique fitness experiences and it’s our job to work with operators to co-create experiences that strengthen their story and their brand.”
Through this collaborative approach, Life Fitness has created inspiring spaces with customers across the world. Here, we share four case studies showing the highlights.
“These are just some of the great examples of clubs doing things differently and in a way that’s true to them,” says Van de Ven. “All operators have exciting opportunities to work with Life Fitness to discover what unique means to them and their members.”
To find out how Life Fitness can help you create a unique experience for your members, go to www.hcmmag.com/LifeFitness8 or scan the QR code.
As the world’s largest gym chain, Anytime Fitness places great value on the inclusivity of its clubs. The brand’s diverse membership is underpinned by an unintimidating gym environment and quality of offering that Life Fitness has been a part of since the first club opened in 2002.
One of the company’s newest gyms, in Bennekom, the Netherlands, opted for customised colours and dual functionality equipment to maximise floor space, combined with SE3HD consoles to offer members the latest in connectivity and entertainment options.
“Convenience and comfort, together with inclusivity, are the values we pursue,” say the team at Anytime Fitness Bennekom. “Together with Life Fitness, we can offer these benefits, with the addition of having a top-of-the-range design to delight our members.”
The fitness sector is seeing a boom in performance-focused facilities.
Resilience Performance Training Center (RPTC) in the Netherlands is a coaching-based premium facility specialising in functional fitness, weightlifting and powerlifting. The 1,100sq m site is an Official Hammer Strength Training Centre – a title reserved for facilities committed to delivering a higher standard of training.
“We aim to build better lives through fitness, and we’ve gone through a big journey of development and expansion in order to reach our goals,” say the team from RPTC. “Life Fitness was a big part of that journey with its equipment and advice.”
It’s the aim of UFC Gym – the fitness facility arm of the world’s largest mixed martial arts (MMA) brand – to be open and welcoming. “UFC Gym is for anybody looking to freshen up their exercise routine with a fun, innovative workout. Beginner or expert, young or old,” say the team, “UFC Gym is for everyone.”
The operator opted for a range of equipment to meet its clients’ fitness experience needs and the 1,600sq m gym is home to Life Fitness, Hammer Strength, Cybex and ICG products, with custom frame and upholstery colours and branded lifting platforms, carefully chosen to match the UFC Gym aesthetic.
The creation of unique training environments is one way gyms enable members to escape the day-to-day and B_Fit Jeddah has worked hard on the design of its female-only facility.
Sympathetic lighting runs throughout the club, and equipment selection maximises connectivity, offering Myzone and Life Fitness’ Halo Platform. “With technology and innovation being key aspects of our club, we need to be confident that we’re always offering the best fitness experience,” say the team at B_Fit.
“Life Fitness works with operators to co-create experiences that strengthen their story and their brand” – Frank van de Ven
