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FITNESS, HEALTH, WELLNESS

features

HCM People: Ross Stewart Campbell CEO, BeyondActiv

We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world

Published in Health Club Management 2024 issue 4
Beyond Activ's vision is for a happier, more active world / photo: Beyond Activ / That Camera Guy Photography
Beyond Activ's vision is for a happier, more active world / photo: Beyond Activ / That Camera Guy Photography

Tell us about your original business.
I founded FIT Summit in Singapore in 2018 as a regional business community for fitness brands and executives to connect with each other. FIT was an acronym for ‘Fitness, Investment, Technology’.

It launched as the only business-to-business investment network for our industry in Asia and as our community grew, we expanded to run events in Singapore, Hong Kong, Indonesia and Thailand.

What inspired the launch?
Around 2016, I sold an events business I part-owned and launched a gym in Singapore to escape the corporate world.

As a new gym owner, I was incredibly passionate but equally naïve when it came to understanding what it took to be successful.

Searching for an industry network that offered help and support, I quickly realised there was none, so decided to build one.

I’m amazed we were the first to do this. There were plenty of established national events (Expro Fitness in Singapore, Asia Fitness Conference in Thailand, TAISPO in Taiwan, SPORTEC in Japan and GOIFEX in Indonesia), but these were mostly education forums and consumer shows, with no real participation from C-suite executives, owners and investors.

Tell us about the rebrand, and going global
Leading up to, and then into the pandemic, we started engaging with multiple verticals alongside fitness, including health, hospitality, wellness, leisure, sports, spa, longevity and employee wellbeing.

We ran virtual events during the lockdowns, further developing our global audience while also establishing a range of services such as business development support, thought leadership promotion, content emails and activations and industry reports. We’re also planning to launch a jobs board.

Today, we have a mix of retained, event and project clients who use a blend of our digital services and physical events to aid growth.

With all this in mind, the name FIT Summit didn’t accurately reflect our business, our clients or our collective ambition and Beyond Activ was born.

What was it that inspired this push for growth?
Our clients have been encouraging us for years to take our services global and help grow their businesses into new regions and market segments.

We chose to be brave, to step forward and try to make a difference globally. We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world. We achieve this by encouraging investment into our industry, because a stronger, healthier industry lifts all boats.

I want to tell my daughter that her dad was brave enough to push ahead, regardless of the naysayers. Fortune favours the brave.

I’m all in. More so, I’m exceptionally proud of my team for working beside me to realise this vision.

What’s the thinking behind the name?
We chose Beyond Activ to represent our industry’s ambition to advance a more active world – one where we are able to embrace both the future, as well as each other.

We look beyond our status quo; beyond the industry we are today, to what we must become to meet the needs of tomorrow. A happier and healthier world is one with active bodies, active minds and active imaginations.

Who are the key people driving the business?
Our leadership team is made up of four people. Alongside me are Blair Campbell, chief commercial officer, Jolin Ma, chief operating officer and Daylin Limonte, chief marketing officer.

Have you taken on investment?
We’re a bootstrapped, private company and proudly so and the timing was never right to take on investment, especially with depressed pandemic revenue streams and valuations.

We’ll look at investment or acquisition in time, but for now we’re committing our time to delivering value to our clients and the industry.

Tell us about the recent deal you struck in the Middle East
We signed a three-year MOU with Saudi Arabia's Ministry of Investment to deliver services to the Kingdom relating to sports, fitness and wellness, including events, promotions, PR and market insight. The first project was our business and investment event, Beyond Activ EMEA, which took place in Riyadh in February 2024.

This new annual event will showcase industry innovation and excellence in Europe, the Middle East and Africa, as well as highlighting international business opportunities.

We’re also working with partners in the region to take them with us to our other events [in Australia, south east Asia and the US], so they can explore new markets, new countries and new investment opportunities.

What’s the endgame?
I love our work, clients and industry, but as any entrepreneur will tell you, every day you carry weight and have to cope with pressure. My goal is to grow our company into a world-class business and then move on, leaving it to my team and the next CEO to use their skills and abilities to set a new benchmark.

At that point, I’d like to unplug, hide in nature for a few months, practice the wellbeing I so often preach about and decide on my next venture in life.

photo: Beyond Activ That Camera Guy Photography

"We chose to be brave, step forward and try to make a difference globally. We have a fantastic opportunity in front of us to realise our vision of a healthier world" – Ross Stewart Campbell

2024 will see four events across four continents / photo: Beyond Activ / That Camera Guy Photography
2024 will see four events across four continents / photo: Beyond Activ / That Camera Guy Photography
https://www.leisureopportunities.co.uk/images/2024/380933_761805.jpg
The CEO of BeyondActiv explains plans for the global expansion of the company’s fitness industry events
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With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
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Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
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What needs to happen to integrate physical activity with healthcare? Leaders in the sector share their thoughts
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Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
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We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
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features

HCM People: Ross Stewart Campbell CEO, BeyondActiv

We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world

Published in Health Club Management 2024 issue 4
Beyond Activ's vision is for a happier, more active world / photo: Beyond Activ / That Camera Guy Photography
Beyond Activ's vision is for a happier, more active world / photo: Beyond Activ / That Camera Guy Photography

Tell us about your original business.
I founded FIT Summit in Singapore in 2018 as a regional business community for fitness brands and executives to connect with each other. FIT was an acronym for ‘Fitness, Investment, Technology’.

It launched as the only business-to-business investment network for our industry in Asia and as our community grew, we expanded to run events in Singapore, Hong Kong, Indonesia and Thailand.

What inspired the launch?
Around 2016, I sold an events business I part-owned and launched a gym in Singapore to escape the corporate world.

As a new gym owner, I was incredibly passionate but equally naïve when it came to understanding what it took to be successful.

Searching for an industry network that offered help and support, I quickly realised there was none, so decided to build one.

I’m amazed we were the first to do this. There were plenty of established national events (Expro Fitness in Singapore, Asia Fitness Conference in Thailand, TAISPO in Taiwan, SPORTEC in Japan and GOIFEX in Indonesia), but these were mostly education forums and consumer shows, with no real participation from C-suite executives, owners and investors.

Tell us about the rebrand, and going global
Leading up to, and then into the pandemic, we started engaging with multiple verticals alongside fitness, including health, hospitality, wellness, leisure, sports, spa, longevity and employee wellbeing.

We ran virtual events during the lockdowns, further developing our global audience while also establishing a range of services such as business development support, thought leadership promotion, content emails and activations and industry reports. We’re also planning to launch a jobs board.

Today, we have a mix of retained, event and project clients who use a blend of our digital services and physical events to aid growth.

With all this in mind, the name FIT Summit didn’t accurately reflect our business, our clients or our collective ambition and Beyond Activ was born.

What was it that inspired this push for growth?
Our clients have been encouraging us for years to take our services global and help grow their businesses into new regions and market segments.

We chose to be brave, to step forward and try to make a difference globally. We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world. We achieve this by encouraging investment into our industry, because a stronger, healthier industry lifts all boats.

I want to tell my daughter that her dad was brave enough to push ahead, regardless of the naysayers. Fortune favours the brave.

I’m all in. More so, I’m exceptionally proud of my team for working beside me to realise this vision.

What’s the thinking behind the name?
We chose Beyond Activ to represent our industry’s ambition to advance a more active world – one where we are able to embrace both the future, as well as each other.

We look beyond our status quo; beyond the industry we are today, to what we must become to meet the needs of tomorrow. A happier and healthier world is one with active bodies, active minds and active imaginations.

Who are the key people driving the business?
Our leadership team is made up of four people. Alongside me are Blair Campbell, chief commercial officer, Jolin Ma, chief operating officer and Daylin Limonte, chief marketing officer.

Have you taken on investment?
We’re a bootstrapped, private company and proudly so and the timing was never right to take on investment, especially with depressed pandemic revenue streams and valuations.

We’ll look at investment or acquisition in time, but for now we’re committing our time to delivering value to our clients and the industry.

Tell us about the recent deal you struck in the Middle East
We signed a three-year MOU with Saudi Arabia's Ministry of Investment to deliver services to the Kingdom relating to sports, fitness and wellness, including events, promotions, PR and market insight. The first project was our business and investment event, Beyond Activ EMEA, which took place in Riyadh in February 2024.

This new annual event will showcase industry innovation and excellence in Europe, the Middle East and Africa, as well as highlighting international business opportunities.

We’re also working with partners in the region to take them with us to our other events [in Australia, south east Asia and the US], so they can explore new markets, new countries and new investment opportunities.

What’s the endgame?
I love our work, clients and industry, but as any entrepreneur will tell you, every day you carry weight and have to cope with pressure. My goal is to grow our company into a world-class business and then move on, leaving it to my team and the next CEO to use their skills and abilities to set a new benchmark.

At that point, I’d like to unplug, hide in nature for a few months, practice the wellbeing I so often preach about and decide on my next venture in life.

photo: Beyond Activ That Camera Guy Photography

"We chose to be brave, step forward and try to make a difference globally. We have a fantastic opportunity in front of us to realise our vision of a healthier world" – Ross Stewart Campbell

2024 will see four events across four continents / photo: Beyond Activ / That Camera Guy Photography
2024 will see four events across four continents / photo: Beyond Activ / That Camera Guy Photography
https://www.leisureopportunities.co.uk/images/2024/380933_761805.jpg
The CEO of BeyondActiv explains plans for the global expansion of the company’s fitness industry events
Latest News
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. ...
Latest News
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder ...
Latest News
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan ...
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
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Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
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Featured supplier news
Featured supplier news: Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Company profiles
Company profile: GLL
GLL
As the UK’s leading provider of both leisure centres and libraries, GLL operate nearly 400 ...
Company profiles
Company profile: Study Active
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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