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features

HCM People: Ross Stewart Campbell CEO, BeyondActiv

We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world

Published in Health Club Management 2024 issue 4
Beyond Activ's vision is for a happier, more active world / photo: Beyond Activ / That Camera Guy Photography
Beyond Activ's vision is for a happier, more active world / photo: Beyond Activ / That Camera Guy Photography

Tell us about your original business.
I founded FIT Summit in Singapore in 2018 as a regional business community for fitness brands and executives to connect with each other. FIT was an acronym for ‘Fitness, Investment, Technology’.

It launched as the only business-to-business investment network for our industry in Asia and as our community grew, we expanded to run events in Singapore, Hong Kong, Indonesia and Thailand.

What inspired the launch?
Around 2016, I sold an events business I part-owned and launched a gym in Singapore to escape the corporate world.

As a new gym owner, I was incredibly passionate but equally naïve when it came to understanding what it took to be successful.

Searching for an industry network that offered help and support, I quickly realised there was none, so decided to build one.

I’m amazed we were the first to do this. There were plenty of established national events (Expro Fitness in Singapore, Asia Fitness Conference in Thailand, TAISPO in Taiwan, SPORTEC in Japan and GOIFEX in Indonesia), but these were mostly education forums and consumer shows, with no real participation from C-suite executives, owners and investors.

Tell us about the rebrand, and going global
Leading up to, and then into the pandemic, we started engaging with multiple verticals alongside fitness, including health, hospitality, wellness, leisure, sports, spa, longevity and employee wellbeing.

We ran virtual events during the lockdowns, further developing our global audience while also establishing a range of services such as business development support, thought leadership promotion, content emails and activations and industry reports. We’re also planning to launch a jobs board.

Today, we have a mix of retained, event and project clients who use a blend of our digital services and physical events to aid growth.

With all this in mind, the name FIT Summit didn’t accurately reflect our business, our clients or our collective ambition and Beyond Activ was born.

What was it that inspired this push for growth?
Our clients have been encouraging us for years to take our services global and help grow their businesses into new regions and market segments.

We chose to be brave, to step forward and try to make a difference globally. We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world. We achieve this by encouraging investment into our industry, because a stronger, healthier industry lifts all boats.

I want to tell my daughter that her dad was brave enough to push ahead, regardless of the naysayers. Fortune favours the brave.

I’m all in. More so, I’m exceptionally proud of my team for working beside me to realise this vision.

What’s the thinking behind the name?
We chose Beyond Activ to represent our industry’s ambition to advance a more active world – one where we are able to embrace both the future, as well as each other.

We look beyond our status quo; beyond the industry we are today, to what we must become to meet the needs of tomorrow. A happier and healthier world is one with active bodies, active minds and active imaginations.

Who are the key people driving the business?
Our leadership team is made up of four people. Alongside me are Blair Campbell, chief commercial officer, Jolin Ma, chief operating officer and Daylin Limonte, chief marketing officer.

Have you taken on investment?
We’re a bootstrapped, private company and proudly so and the timing was never right to take on investment, especially with depressed pandemic revenue streams and valuations.

We’ll look at investment or acquisition in time, but for now we’re committing our time to delivering value to our clients and the industry.

Tell us about the recent deal you struck in the Middle East
We signed a three-year MOU with Saudi Arabia's Ministry of Investment to deliver services to the Kingdom relating to sports, fitness and wellness, including events, promotions, PR and market insight. The first project was our business and investment event, Beyond Activ EMEA, which took place in Riyadh in February 2024.

This new annual event will showcase industry innovation and excellence in Europe, the Middle East and Africa, as well as highlighting international business opportunities.

We’re also working with partners in the region to take them with us to our other events [in Australia, south east Asia and the US], so they can explore new markets, new countries and new investment opportunities.

What’s the endgame?
I love our work, clients and industry, but as any entrepreneur will tell you, every day you carry weight and have to cope with pressure. My goal is to grow our company into a world-class business and then move on, leaving it to my team and the next CEO to use their skills and abilities to set a new benchmark.

At that point, I’d like to unplug, hide in nature for a few months, practice the wellbeing I so often preach about and decide on my next venture in life.

photo: Beyond Activ That Camera Guy Photography

"We chose to be brave, step forward and try to make a difference globally. We have a fantastic opportunity in front of us to realise our vision of a healthier world" – Ross Stewart Campbell

2024 will see four events across four continents / photo: Beyond Activ / That Camera Guy Photography
2024 will see four events across four continents / photo: Beyond Activ / That Camera Guy Photography
https://www.leisureopportunities.co.uk/images/2024/380933_761805.jpg
The CEO of BeyondActiv explains plans for the global expansion of the company’s fitness industry events
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features

HCM People: Ross Stewart Campbell CEO, BeyondActiv

We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world

Published in Health Club Management 2024 issue 4
Beyond Activ's vision is for a happier, more active world / photo: Beyond Activ / That Camera Guy Photography
Beyond Activ's vision is for a happier, more active world / photo: Beyond Activ / That Camera Guy Photography

Tell us about your original business.
I founded FIT Summit in Singapore in 2018 as a regional business community for fitness brands and executives to connect with each other. FIT was an acronym for ‘Fitness, Investment, Technology’.

It launched as the only business-to-business investment network for our industry in Asia and as our community grew, we expanded to run events in Singapore, Hong Kong, Indonesia and Thailand.

What inspired the launch?
Around 2016, I sold an events business I part-owned and launched a gym in Singapore to escape the corporate world.

As a new gym owner, I was incredibly passionate but equally naïve when it came to understanding what it took to be successful.

Searching for an industry network that offered help and support, I quickly realised there was none, so decided to build one.

I’m amazed we were the first to do this. There were plenty of established national events (Expro Fitness in Singapore, Asia Fitness Conference in Thailand, TAISPO in Taiwan, SPORTEC in Japan and GOIFEX in Indonesia), but these were mostly education forums and consumer shows, with no real participation from C-suite executives, owners and investors.

Tell us about the rebrand, and going global
Leading up to, and then into the pandemic, we started engaging with multiple verticals alongside fitness, including health, hospitality, wellness, leisure, sports, spa, longevity and employee wellbeing.

We ran virtual events during the lockdowns, further developing our global audience while also establishing a range of services such as business development support, thought leadership promotion, content emails and activations and industry reports. We’re also planning to launch a jobs board.

Today, we have a mix of retained, event and project clients who use a blend of our digital services and physical events to aid growth.

With all this in mind, the name FIT Summit didn’t accurately reflect our business, our clients or our collective ambition and Beyond Activ was born.

What was it that inspired this push for growth?
Our clients have been encouraging us for years to take our services global and help grow their businesses into new regions and market segments.

We chose to be brave, to step forward and try to make a difference globally. We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world. We achieve this by encouraging investment into our industry, because a stronger, healthier industry lifts all boats.

I want to tell my daughter that her dad was brave enough to push ahead, regardless of the naysayers. Fortune favours the brave.

I’m all in. More so, I’m exceptionally proud of my team for working beside me to realise this vision.

What’s the thinking behind the name?
We chose Beyond Activ to represent our industry’s ambition to advance a more active world – one where we are able to embrace both the future, as well as each other.

We look beyond our status quo; beyond the industry we are today, to what we must become to meet the needs of tomorrow. A happier and healthier world is one with active bodies, active minds and active imaginations.

Who are the key people driving the business?
Our leadership team is made up of four people. Alongside me are Blair Campbell, chief commercial officer, Jolin Ma, chief operating officer and Daylin Limonte, chief marketing officer.

Have you taken on investment?
We’re a bootstrapped, private company and proudly so and the timing was never right to take on investment, especially with depressed pandemic revenue streams and valuations.

We’ll look at investment or acquisition in time, but for now we’re committing our time to delivering value to our clients and the industry.

Tell us about the recent deal you struck in the Middle East
We signed a three-year MOU with Saudi Arabia's Ministry of Investment to deliver services to the Kingdom relating to sports, fitness and wellness, including events, promotions, PR and market insight. The first project was our business and investment event, Beyond Activ EMEA, which took place in Riyadh in February 2024.

This new annual event will showcase industry innovation and excellence in Europe, the Middle East and Africa, as well as highlighting international business opportunities.

We’re also working with partners in the region to take them with us to our other events [in Australia, south east Asia and the US], so they can explore new markets, new countries and new investment opportunities.

What’s the endgame?
I love our work, clients and industry, but as any entrepreneur will tell you, every day you carry weight and have to cope with pressure. My goal is to grow our company into a world-class business and then move on, leaving it to my team and the next CEO to use their skills and abilities to set a new benchmark.

At that point, I’d like to unplug, hide in nature for a few months, practice the wellbeing I so often preach about and decide on my next venture in life.

photo: Beyond Activ That Camera Guy Photography

"We chose to be brave, step forward and try to make a difference globally. We have a fantastic opportunity in front of us to realise our vision of a healthier world" – Ross Stewart Campbell

2024 will see four events across four continents / photo: Beyond Activ / That Camera Guy Photography
2024 will see four events across four continents / photo: Beyond Activ / That Camera Guy Photography
https://www.leisureopportunities.co.uk/images/2024/380933_761805.jpg
The CEO of BeyondActiv explains plans for the global expansion of the company’s fitness industry events
Latest News
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in ...
Latest News
According to a year-long study, offering financial incentives to people to encourage them to lose ...
Latest News
Xponential Fitness has appointed sales and franchise expert, Mark King, as CEO, to take the ...
Latest News
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique ...
Latest News
The Health & Fitness Association (formerly IHRSA) has announced Singapore-based attorney and international industry advocate, ...
Latest News
With the UK General Election imminent, industry strategist, Martyn Allison, says it’s time for the ...
Latest News
More than 20 organisations have joined together in the UK to form the Swim Alliance, ...
Latest News
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating ...
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Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Featured supplier news
Featured supplier news: CoverMe Fitness launches in Australian market
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
Supplier Showcases
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media UK partners with Your Personal Training to expand rewards platform to PT clients
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
Featured press releases
ABC Trainerize press release: How RockBox Fitness is energizing members with fitness challenges powered by ABC Trainerize
RockBox Fitness, a leading franchise known for its dynamic boxing-based fitness classes, has revolutionized member engagement with a new partnership with ABC Fitness and the implementation of ABC Trainerize throughout its franchise network.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
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