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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Research: IHRSA Europe CEO study - Report shows positive outlook for European fitness industry

IHRSA has released a new report giving insights into CEO confidence among its members. Kristen Walsh reports

By Kristen Walsh, IHRSA | Published in Health Club Management 2018 issue 11
Survey participants said finding great staff will be increasingly challenging
Survey participants said finding great staff will be increasingly challenging
CEOs are very confident about the current economic and marketplace conditions for the industry, as well as how those conditions impact their own club businesses - Florian Cartoux, IHRSA

The new 2018 IHRSA European CEO Study Report provides an outlook on the European health club industry from the perspective of CEOs from leading companies.

The report, based on a survey of more than 2,600 European facilities, features a European CEO conviction index, which serves as a barometer for the current and future business conditions affecting the club industry in Europe.

Overall, the CEO conviction index shows leaders are extremely confident about the current economic and marketplace conditions for the industry, as well as how those play out for their own business. A high level of confidence also exists for the future of the health club industry in Europe.

“CEO confidence in the health club industry is extremely high in Europe,” said Florian Cartoux, IHRSA director of Europe. “CEOs are very confident about the current economic and marketplace conditions for the industry, as well as how those conditions impact their own club businesses.”

Recruitment challenge
However, confidence in the employment environment signifies a potential challenge for the future. At a score of 77, the employment conviction index is nearly 10 points lower than the overall CEO conviction index. CEOs indicated that over the next three years, recruiting and retaining qualified staff would be a significant challenge.

The report also highlights positive and negative trends which are guiding decisionmaking among CEOs.

This section of the report shows that while the power of social media and the emergence of millennials as consumers are seen as positives, the growth of franchises and ‘middlemen’ such as Classpass are seen as a threat.

IHRSA members also said they would be unlikely to reposition their business, merge with or acquire a strategic partner or launch virtual services.

To download a copy of the full report go to: www.ihrsa.org/publications

INSIGHTS

POSITIVES

Three trends that leaders saw as having the most favourable outcome on how they operated their businesses were: the evolution of social media for engaging members, the emergence of millennials as a consumer force and the demand for mobile engagement from their members.

Three approaches leaders were most likely to have taken this past year to provide their businesses with a competitive advantage in the marketplace were: increasing digital marketing efforts, renovating their facilities and enhancing their digital presence through an upgraded website and/or mobile app.

NEGATIVES

Three trends leaders saw as having the most unfavourable impact on how they operated their businesses were the legal and political dynamics within the country, the growth of global fitness franchises and the evolution of digital middlemen in the sector, such as ClassPass.

Three approaches leaders were least likely to leverage in pursuit of a competitive advantage were merging/acquiring a strategic partner, repositioning their business to create new value proposition, and introducing a branded virtual platform to extend the 24/7 reach of their business.

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The power of social media and emergence of millennials as customers are seen as positives / PHOTO: SHUTTERSTOCK.COM
The power of social media and emergence of millennials as customers are seen as positives / PHOTO: SHUTTERSTOCK.COM
https://www.leisureopportunities.co.uk/images/imagesX/819627_316026.jpg
A new report from IHRSA shows that CEOs of European health clubs are extremely confident about the current economic and marketplace conditions for the industry... Kristen Walsh reports.
Kristen Walsh, IHRSA Florian Cartoux, IHRSA,IHRSA, European fitness industry, CEO confidence
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features

Research: IHRSA Europe CEO study - Report shows positive outlook for European fitness industry

IHRSA has released a new report giving insights into CEO confidence among its members. Kristen Walsh reports

By Kristen Walsh, IHRSA | Published in Health Club Management 2018 issue 11
Survey participants said finding great staff will be increasingly challenging
Survey participants said finding great staff will be increasingly challenging
CEOs are very confident about the current economic and marketplace conditions for the industry, as well as how those conditions impact their own club businesses - Florian Cartoux, IHRSA

The new 2018 IHRSA European CEO Study Report provides an outlook on the European health club industry from the perspective of CEOs from leading companies.

The report, based on a survey of more than 2,600 European facilities, features a European CEO conviction index, which serves as a barometer for the current and future business conditions affecting the club industry in Europe.

Overall, the CEO conviction index shows leaders are extremely confident about the current economic and marketplace conditions for the industry, as well as how those play out for their own business. A high level of confidence also exists for the future of the health club industry in Europe.

“CEO confidence in the health club industry is extremely high in Europe,” said Florian Cartoux, IHRSA director of Europe. “CEOs are very confident about the current economic and marketplace conditions for the industry, as well as how those conditions impact their own club businesses.”

Recruitment challenge
However, confidence in the employment environment signifies a potential challenge for the future. At a score of 77, the employment conviction index is nearly 10 points lower than the overall CEO conviction index. CEOs indicated that over the next three years, recruiting and retaining qualified staff would be a significant challenge.

The report also highlights positive and negative trends which are guiding decisionmaking among CEOs.

This section of the report shows that while the power of social media and the emergence of millennials as consumers are seen as positives, the growth of franchises and ‘middlemen’ such as Classpass are seen as a threat.

IHRSA members also said they would be unlikely to reposition their business, merge with or acquire a strategic partner or launch virtual services.

To download a copy of the full report go to: www.ihrsa.org/publications

INSIGHTS

POSITIVES

Three trends that leaders saw as having the most favourable outcome on how they operated their businesses were: the evolution of social media for engaging members, the emergence of millennials as a consumer force and the demand for mobile engagement from their members.

Three approaches leaders were most likely to have taken this past year to provide their businesses with a competitive advantage in the marketplace were: increasing digital marketing efforts, renovating their facilities and enhancing their digital presence through an upgraded website and/or mobile app.

NEGATIVES

Three trends leaders saw as having the most unfavourable impact on how they operated their businesses were the legal and political dynamics within the country, the growth of global fitness franchises and the evolution of digital middlemen in the sector, such as ClassPass.

Three approaches leaders were least likely to leverage in pursuit of a competitive advantage were merging/acquiring a strategic partner, repositioning their business to create new value proposition, and introducing a branded virtual platform to extend the 24/7 reach of their business.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The power of social media and emergence of millennials as customers are seen as positives / PHOTO: SHUTTERSTOCK.COM
The power of social media and emergence of millennials as customers are seen as positives / PHOTO: SHUTTERSTOCK.COM
https://www.leisureopportunities.co.uk/images/imagesX/819627_316026.jpg
A new report from IHRSA shows that CEOs of European health clubs are extremely confident about the current economic and marketplace conditions for the industry... Kristen Walsh reports.
Kristen Walsh, IHRSA Florian Cartoux, IHRSA,IHRSA, European fitness industry, CEO confidence
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Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
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The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
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Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
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Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
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Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
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Service Sport: Uniforms
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Welwyn Garden City
Welwyn Hatfield Borough Council
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Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
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