Following the launch of Skillrow in March this year the product continues its rapid growth and excellent market feedback. SKILLROW is changing the indoor rowing workout and creating a new type of group class

ATHLETIC TRAINING
SKILLROW is the second product to be launched into Technogym’s SKILL LINE, a growing range of equipment developed in collaboration with Olympic athletes and academic research institutes, bringing athletic performance training to the traditional gym floor.

SKILLROW is the first indoor rowing product capable of improving anaerobic power, aerobic capacity and neuromuscular abilities in a single self-powered solution. The product was developed with expert feedback from international Olympic rowers: three-time Olympic medallist Rossano Galtarossa from Italy, and Great Britain’s Scott Durant, who won gold in the men’s eight at the Rio 2016 Olympic Games.

ROWING AT SWEATLIFE
Technogym collaborated with RowingWOD for Lululemon London’s Sweatlife festival in July 2017, an event showcasing the best of wellness in London and bringing together experts from areas such as yoga, boxing, bootcamp and spin.

Using the RowingWOD training methodology, participants who attended Sweatlife were given the opportunity to train on SKILLROW. Thanks to SKILLROW’s innovative MULTIDRIVE technology, class attendees were able to experience the quick switch function from traditional rowing with air resistance, to magnetic resistance for rep-based power training.

SKILLROW's connected app technology enabled users to row in synchronicity as a real crew, offering a new motivation. They weren't just rowing for themselves, but for the squad.

A VAST OPPORTUNITY
British Rowing completed a quantitative and qualitative study undertaken by 2CV and supported by Sport England in April 2017. It identified that 15.8 million people would consider using a rowing machine, and that a good infrastructure for growth is already in place as 79 per cent of people with this intention already have access to a machine. But despite high access, only one-in-four gym-goers row indoors.

SKILLROW SETS THE TREND
SKILLROW interactive rowing classes have successfully been launched across facilities including Gymbox, Everyone Active, Fitness Space and the University of Sunderland.

In 2018 Bannatyne Health Club will launch SKILLROW across multiple facilities following a successful trial. Technogym marketing director Craig Swyer said: “We are delighted with the response to SKILLROW from facilities and consumers alike. The connectivity, digital feedback, content and data tracking is at the centre of our solution-focused offering and brings something new, innovative and engaging to rowing.”

Rowing is set to be the next big workout in boutique fitness. More than just a total body workout, Technogym's connected app can offer a whole new kind of training experience.

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Leading the race to a more connected world

Denise Villa, generational researcher Tom Walker, Journalist, leisure media Denise Villa, PhD, generational researcher ,Generation Z, healthy lifestyles, fitness, wellness industries ,SKILLROW, Technogym, indoor rowing,