GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

People profile: Thomas Mack

Managing director, Europa-Park

Published in Health Club Management 2018 issue 8
Mack runs Germany’s leading theme park
Mack runs Germany’s leading theme park
People are getting more fitness-conscious and like to have access to a health club while they’re on holiday

Why did Europa-Park open a health club?
Since the theme park opened in 1975, it has steadily expanded: last year we welcomed 5.6m visitors, making it the second most visited tourist attraction in Germany.

This growth has made it necessary to add accommodation in order for guests to experience everything on offer. The first hotel was built in 1995, followed by four more and we now have capacity of 4,500 beds across the park.

When we built our most recent hotel, the New England-themed Hotel Bell Rock, we had the opportunity to buy a neighbouring health club –the Boston Red Sox Gym. It was ideally positioned so we could make it part of the hotel.

Every element of our offering contributes to the quality of our visitors’ experience and the health club is now as important as any other element. People are getting much more fitness-conscious and like to have access to this type of facility while they’re on holiday.

What facilities does the Boston Red Sox health club offer?
On the ground floor there is a 400sq m gym, with Technogym and Power Plate equipment; a dance studio offering classes including Zumba and yoga; and a spin studio. Personal training and EMS sessions are also on offer.

Because lots of our guests want to chill out after spending all day walking around the theme park, there are ample relaxation facilities, including a wellness area with four saunas and a steamroom, two chill out areas and a rooftop terrace with sun loungers. There are also indoor and outdoor pools.

Who can use it?
Hotel guests from any of the resort’s five hotels can access the facilities and classes as part of their stay. Each four star superior hotel also has its own wellness and spa area with treatments and guests can interchange between them, but the Boston Red Sox gym is the only health club at Europa Park.

Memberships to the health club are also on offer to locals for €50 a month and Europa Park’s 3,800 employees can buy a membership for €25 a month.

What are the challenges of operating within a theme park?
Other than maintaining good staffing levels in the gym – as sometimes people are unfamiliar with the equipment – it’s the same as a regular club. We’re keen to ensure all guests have a high quality experience, so are constantly re-evaluating, investing and listening to customer feedback. This summer, further renovations are taking place, with the addition of new training equipment to keep the facility up to date.

How does the health club complement the overall theme park offering?
It’s part of our drive to give guests more options, increase our service, lengthen their stay and provide a USP. The health club also helps to offset some of the resort’s seasonality, because memberships are sold all year round, and we use the club as part of the hook for our ‘Feel Good’ weeks, which we use to boost trading in the shoulder season.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The health club at Europa-Park features a range of group exercise options
The health club at Europa-Park features a range of group exercise options
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
https://www.leisureopportunities.co.uk/images/882917_983843.jpg
Thomas Mack, the MD of Europa Park – one of Europe’s biggest theme parks – on why he bought a local gym, relocated it to the park and is investing in the fitness business.
Thomas Mack, Managing director, Europa-Park,Thomas Mack, Europa-Park, fitness business
HCM magazine
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Octane Fitness: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

People profile: Thomas Mack

Managing director, Europa-Park

Published in Health Club Management 2018 issue 8
Mack runs Germany’s leading theme park
Mack runs Germany’s leading theme park
People are getting more fitness-conscious and like to have access to a health club while they’re on holiday

Why did Europa-Park open a health club?
Since the theme park opened in 1975, it has steadily expanded: last year we welcomed 5.6m visitors, making it the second most visited tourist attraction in Germany.

This growth has made it necessary to add accommodation in order for guests to experience everything on offer. The first hotel was built in 1995, followed by four more and we now have capacity of 4,500 beds across the park.

When we built our most recent hotel, the New England-themed Hotel Bell Rock, we had the opportunity to buy a neighbouring health club –the Boston Red Sox Gym. It was ideally positioned so we could make it part of the hotel.

Every element of our offering contributes to the quality of our visitors’ experience and the health club is now as important as any other element. People are getting much more fitness-conscious and like to have access to this type of facility while they’re on holiday.

What facilities does the Boston Red Sox health club offer?
On the ground floor there is a 400sq m gym, with Technogym and Power Plate equipment; a dance studio offering classes including Zumba and yoga; and a spin studio. Personal training and EMS sessions are also on offer.

Because lots of our guests want to chill out after spending all day walking around the theme park, there are ample relaxation facilities, including a wellness area with four saunas and a steamroom, two chill out areas and a rooftop terrace with sun loungers. There are also indoor and outdoor pools.

Who can use it?
Hotel guests from any of the resort’s five hotels can access the facilities and classes as part of their stay. Each four star superior hotel also has its own wellness and spa area with treatments and guests can interchange between them, but the Boston Red Sox gym is the only health club at Europa Park.

Memberships to the health club are also on offer to locals for €50 a month and Europa Park’s 3,800 employees can buy a membership for €25 a month.

What are the challenges of operating within a theme park?
Other than maintaining good staffing levels in the gym – as sometimes people are unfamiliar with the equipment – it’s the same as a regular club. We’re keen to ensure all guests have a high quality experience, so are constantly re-evaluating, investing and listening to customer feedback. This summer, further renovations are taking place, with the addition of new training equipment to keep the facility up to date.

How does the health club complement the overall theme park offering?
It’s part of our drive to give guests more options, increase our service, lengthen their stay and provide a USP. The health club also helps to offset some of the resort’s seasonality, because memberships are sold all year round, and we use the club as part of the hook for our ‘Feel Good’ weeks, which we use to boost trading in the shoulder season.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The health club at Europa-Park features a range of group exercise options
The health club at Europa-Park features a range of group exercise options
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
Europa-Park welcomed 5.6 million visitors in 2017, making it the second most visited tourist attraction in Germany
https://www.leisureopportunities.co.uk/images/882917_983843.jpg
Thomas Mack, the MD of Europa Park – one of Europe’s biggest theme parks – on why he bought a local gym, relocated it to the park and is investing in the fitness business.
Thomas Mack, Managing director, Europa-Park,Thomas Mack, Europa-Park, fitness business
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Octane Fitness: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FIBO Exhibition
FIBO Exhibition