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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

PT apps: PT on demand

Uber has had great success with its taxi on demand app, but do people need PTs at such short notice? Kath Hudson reports on the new trend for PT on demand apps

By Kath Hudson | Published in Health Club Management 2016 issue 5

In-person PT

Daria Kantor
Daria Kantor

TruBe, founded by Swiss-born entrepreneur Daria Kantor, is a PT on demand app aimed at time-poor Millennials.

“People are so busy nowadays that time has become a valuable commodity. TruBe is a product that works around their schedule,” she explains.

Currently only available in the UK, TruBe has more than 100 highly qualified trainers, with users able to choose from PT, yoga, boxing, kickboxing and ballet fit.

They have to be able to provide the workout venue, which may be at their home, their office, their work gym or even the local park.

The fee for four sessions a month is £99, eight sessions cost £189, and it’s £269 for 12 sessions. Four sessions is the most popular among the app’s 6,000 users. TruBe gets a commission for each session.

The app launched last year and then relaunched a few months later, after taking on board customer feedback which found that people wanted it to be more visual and simpler to use.

Although the app is gaining traction, Kantor says the main challenge has been to find a large enough network of personal trainers – and that this is also the barrier to expanding more rapidly overseas and into remoter parts of the UK.

Four PT sessions a month is TruBe’s most popular option / shutterstock
Four PT sessions a month is TruBe’s most popular option / shutterstock

A peer network

Louise Fritjofsson
Louise Fritjofsson

US app VINT came up against similar problems to TruBe in terms of finding enough good trainers, even though it was using enthusiastic amateurs for a peer-to-peer approach – a model it felt would be less intimidating for users.

“We wanted to use people who were passionate about fitness to train other people in their spare time,” explains founder Louise Fritjofsson. “However, we experienced a lot of problems with our PTs not being professional enough – cancelling and turning up late.”

After two years of struggling to find sufficient numbers of reliable PTs, VINT decided to change its model. “We found we’d built a brilliant one-click class booking system, with a community-based feel, lots of pictures and the ability to send messages,” says Fritjofsson. VINT has therefore been relaunched as a bookings system and counts premium US chain Equinox among its clients. PTs and yoga teachers can still list their services and can be booked via the app, but selling one-to-one PT sessions is no longer the sole focus of this app.

Virtual approach

Dave Roeloeffs
Dave Roeloeffs

Dutch app Fitmo launched to consumers in November 2014, connecting people to real personal trainers, but doing so virtually – a way of getting around the issue of having enough personal trainers to meet demand.

Coaches determine their own rates and clients choose their coach; all are certified in either personal training or nutrition, or both. Fitmo then takes a 20 per cent cut of the coaches’ rates.

On offer is dietary, lifestyle and exercise advice; users receive on-demand, personalised programmes and ongoing support and advice via messages and video calls. Clients can choose the level of support that they want: packages start at US$9 a month, rising to US$250.

The average price paid per month is US$60, which offers unlimited chat support from the coach, a tailored health plan and a weekly video chat check-in. User numbers are not disclosed, but are said to be in the thousands across the world.

The app’s founder Dave Roeloeffs says his model ensures continuity: people’s training programmes needn’t be disrupted even during holiday season or if they’re travelling with work.

The app also allows users to synch wearable devices, so their personal data can be taken into account: the coach keeps an eye and keeps fine-tuning the workout programme to help the user reach their goals.

In contrast to VINT and TruBe – which both aimed to make it easy and convenient to book a PT – Fitmo is approaching it from the angle of making PT more affordable to a wider audience, to support behaviour change.

“Personal trainers are the ultimate form of personalisation, but very few people can afford one based on the current business model, where you pay top dollar to do sit-ups together,” says Roeloffs.

“We created Fitmo to democratise this elite service, by taking the overcapacity of coaches and connecting that with an unmet need among consumers looking for an affordable coaching service.”

But it’s not only users who benefit from Fitmo’s virtual model. It’s also great for PTs, who can sign up to be a Fitmo coach and do sessions in between their ‘real life’ clients. They can also reach people all over the world, far beyond the walls of bricks and mortar clubs, and could even work if they were ill or injured.

“Fitmo takes the overcapacity of coaches and connects that with an unmet consumer need for an affordable coaching service”

The Fitmo app is making PT more affordable for users / PHOTO: Shutterstock.com
The Fitmo app is making PT more affordable for users / PHOTO: Shutterstock.com
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https://www.leisureopportunities.co.uk/images/HCM2016_5PT.jpg
PT apps: How personal training is learning from Uber
Daria Kantor, Louise Fritjofsson, Dave Roeloeffs,PT, personal training, apps, Kath Hudson, TruBe, Daria Kantor, VINT, Louise Fritjoffson, Fitmo, Dave Roeloeffs, PT on demand
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tbc, Dunedin, New Zealand
Diary dates

features

PT apps: PT on demand

Uber has had great success with its taxi on demand app, but do people need PTs at such short notice? Kath Hudson reports on the new trend for PT on demand apps

By Kath Hudson | Published in Health Club Management 2016 issue 5

In-person PT

Daria Kantor
Daria Kantor

TruBe, founded by Swiss-born entrepreneur Daria Kantor, is a PT on demand app aimed at time-poor Millennials.

“People are so busy nowadays that time has become a valuable commodity. TruBe is a product that works around their schedule,” she explains.

Currently only available in the UK, TruBe has more than 100 highly qualified trainers, with users able to choose from PT, yoga, boxing, kickboxing and ballet fit.

They have to be able to provide the workout venue, which may be at their home, their office, their work gym or even the local park.

The fee for four sessions a month is £99, eight sessions cost £189, and it’s £269 for 12 sessions. Four sessions is the most popular among the app’s 6,000 users. TruBe gets a commission for each session.

The app launched last year and then relaunched a few months later, after taking on board customer feedback which found that people wanted it to be more visual and simpler to use.

Although the app is gaining traction, Kantor says the main challenge has been to find a large enough network of personal trainers – and that this is also the barrier to expanding more rapidly overseas and into remoter parts of the UK.

Four PT sessions a month is TruBe’s most popular option / shutterstock
Four PT sessions a month is TruBe’s most popular option / shutterstock

A peer network

Louise Fritjofsson
Louise Fritjofsson

US app VINT came up against similar problems to TruBe in terms of finding enough good trainers, even though it was using enthusiastic amateurs for a peer-to-peer approach – a model it felt would be less intimidating for users.

“We wanted to use people who were passionate about fitness to train other people in their spare time,” explains founder Louise Fritjofsson. “However, we experienced a lot of problems with our PTs not being professional enough – cancelling and turning up late.”

After two years of struggling to find sufficient numbers of reliable PTs, VINT decided to change its model. “We found we’d built a brilliant one-click class booking system, with a community-based feel, lots of pictures and the ability to send messages,” says Fritjofsson. VINT has therefore been relaunched as a bookings system and counts premium US chain Equinox among its clients. PTs and yoga teachers can still list their services and can be booked via the app, but selling one-to-one PT sessions is no longer the sole focus of this app.

Virtual approach

Dave Roeloeffs
Dave Roeloeffs

Dutch app Fitmo launched to consumers in November 2014, connecting people to real personal trainers, but doing so virtually – a way of getting around the issue of having enough personal trainers to meet demand.

Coaches determine their own rates and clients choose their coach; all are certified in either personal training or nutrition, or both. Fitmo then takes a 20 per cent cut of the coaches’ rates.

On offer is dietary, lifestyle and exercise advice; users receive on-demand, personalised programmes and ongoing support and advice via messages and video calls. Clients can choose the level of support that they want: packages start at US$9 a month, rising to US$250.

The average price paid per month is US$60, which offers unlimited chat support from the coach, a tailored health plan and a weekly video chat check-in. User numbers are not disclosed, but are said to be in the thousands across the world.

The app’s founder Dave Roeloeffs says his model ensures continuity: people’s training programmes needn’t be disrupted even during holiday season or if they’re travelling with work.

The app also allows users to synch wearable devices, so their personal data can be taken into account: the coach keeps an eye and keeps fine-tuning the workout programme to help the user reach their goals.

In contrast to VINT and TruBe – which both aimed to make it easy and convenient to book a PT – Fitmo is approaching it from the angle of making PT more affordable to a wider audience, to support behaviour change.

“Personal trainers are the ultimate form of personalisation, but very few people can afford one based on the current business model, where you pay top dollar to do sit-ups together,” says Roeloffs.

“We created Fitmo to democratise this elite service, by taking the overcapacity of coaches and connecting that with an unmet need among consumers looking for an affordable coaching service.”

But it’s not only users who benefit from Fitmo’s virtual model. It’s also great for PTs, who can sign up to be a Fitmo coach and do sessions in between their ‘real life’ clients. They can also reach people all over the world, far beyond the walls of bricks and mortar clubs, and could even work if they were ill or injured.

“Fitmo takes the overcapacity of coaches and connects that with an unmet consumer need for an affordable coaching service”

The Fitmo app is making PT more affordable for users / PHOTO: Shutterstock.com
The Fitmo app is making PT more affordable for users / PHOTO: Shutterstock.com
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2016_5PT.jpg
PT apps: How personal training is learning from Uber
Daria Kantor, Louise Fritjofsson, Dave Roeloeffs,PT, personal training, apps, Kath Hudson, TruBe, Daria Kantor, VINT, Louise Fritjoffson, Fitmo, Dave Roeloeffs, PT on demand
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
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The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
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Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator ...
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Featured supplier news: LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Video Gallery
FreeMotion Fitness
Pendex
MyZone Group Ltd
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Uniforms
Service Sport: Uniforms
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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