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FITNESS, HEALTH, WELLNESS

features

News report: Tackling inequality

Sport England is offering all local authorities a free review of their customer-facing activity to enable them to raise their game when it comes to tackling inequality

Published in Health Club Management 2022 issue 2
Every local authority in England will gain access / Quest Foundation / rawpixel.com/McKinsey
Every local authority in England will gain access / Quest Foundation / rawpixel.com/McKinsey
The goal is to help every single person in every community have the opportunity to get active

Every local authority in England is to qualify for a free review from Sport England as part of its Moving Communities initiative.

Moving Communities was set up to help local authority physical activity operators provide opportunities to people and communities that have traditionally been left behind and excluded from physical activity, such as those from lower socio-economic groups, culturally-diverse communities, disabled people and people with long-term health conditions.

About the review
The initiative – called the Quest Foundation Review, or QFR – will provide operators with scored and benchmarked KPIs and insights to reveal the way these customers perceive the tone with which operators address them, with the aim of making services more welcoming and improving participation rates from these groups.

The QFR process has been developed to enable Quest to view the facility and its services from a customer’s perspective, focusing on how people experience and interact with their local leisure services, by assessing their websites, checking on how they conduct phone calls and examining their social media feeds.

Researchers will capture assessor comments and feedback, based on how the facility and its online services were perceived during one specific call and one visit each to the website and social media feeds.

The review feedback will be delivered to operators as part of Quest, Sport England’s national quality scheme. Kevin Mills, director of capital investment at Sport England says: “QFR will assess a facility from each local authority every 12 months, to identify best practice and support continuous improvement for individual sites and the sector as a whole.

“The completed QFRs will support the commitment made by Sport England to help the sector in its recovery from the pandemic and to tackle inequalities as part of its 10-year Uniting the Movement strategy, by removing barriers to activity.

“The goal is to help every person in every community have the opportunity to get active.”

Monitoring continuous improvement
The QFR will be embedded in the Continuous Improvement ‘pillar’ of the Moving Communities programme – which is managed for Sport England by consultancy, 4 Global. This tracks people’s participation at public leisure facilities, and seeks to provide evidence of the physical activity sector’s performance, sustainability and social value.

Sarah Maxwell, head of external accreditations at Right Directions, which manages Quest on behalf of Sport England, explains: “For the first time since its inception in 1996, Quest will offer a free service to every local authority across England.

“Launching in April and running for three years, QFR will identify how the sector is performing and use that data to create awareness of inequalities, while shaping training and education to help enhance and improve services.”

More: www.questaward.org

The Quest Foundation Review
In brief...
Funded by

• Sport England

Duration

• Three years

Aims

• Remove barriers to activity
• Improve participation rates

Target

• Lower socio-economic groups
• Culturally diverse communities
• People with disabilities
• People with long-term health conditions.

What’s being assessed?

• Operators’ website
• Phone conversations with clients
• Social media feeds

Output

KPIs Benchmarks

Delivered by

• Quest
• Right Directions
• 4 Global

https://www.leisureopportunities.co.uk/images/2022/601540_504490.jpg
Every local authority will qualify for a free review funded by Sport England as part of Moving Communities
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features

News report: Tackling inequality

Sport England is offering all local authorities a free review of their customer-facing activity to enable them to raise their game when it comes to tackling inequality

Published in Health Club Management 2022 issue 2
Every local authority in England will gain access / Quest Foundation / rawpixel.com/McKinsey
Every local authority in England will gain access / Quest Foundation / rawpixel.com/McKinsey
The goal is to help every single person in every community have the opportunity to get active

Every local authority in England is to qualify for a free review from Sport England as part of its Moving Communities initiative.

Moving Communities was set up to help local authority physical activity operators provide opportunities to people and communities that have traditionally been left behind and excluded from physical activity, such as those from lower socio-economic groups, culturally-diverse communities, disabled people and people with long-term health conditions.

About the review
The initiative – called the Quest Foundation Review, or QFR – will provide operators with scored and benchmarked KPIs and insights to reveal the way these customers perceive the tone with which operators address them, with the aim of making services more welcoming and improving participation rates from these groups.

The QFR process has been developed to enable Quest to view the facility and its services from a customer’s perspective, focusing on how people experience and interact with their local leisure services, by assessing their websites, checking on how they conduct phone calls and examining their social media feeds.

Researchers will capture assessor comments and feedback, based on how the facility and its online services were perceived during one specific call and one visit each to the website and social media feeds.

The review feedback will be delivered to operators as part of Quest, Sport England’s national quality scheme. Kevin Mills, director of capital investment at Sport England says: “QFR will assess a facility from each local authority every 12 months, to identify best practice and support continuous improvement for individual sites and the sector as a whole.

“The completed QFRs will support the commitment made by Sport England to help the sector in its recovery from the pandemic and to tackle inequalities as part of its 10-year Uniting the Movement strategy, by removing barriers to activity.

“The goal is to help every person in every community have the opportunity to get active.”

Monitoring continuous improvement
The QFR will be embedded in the Continuous Improvement ‘pillar’ of the Moving Communities programme – which is managed for Sport England by consultancy, 4 Global. This tracks people’s participation at public leisure facilities, and seeks to provide evidence of the physical activity sector’s performance, sustainability and social value.

Sarah Maxwell, head of external accreditations at Right Directions, which manages Quest on behalf of Sport England, explains: “For the first time since its inception in 1996, Quest will offer a free service to every local authority across England.

“Launching in April and running for three years, QFR will identify how the sector is performing and use that data to create awareness of inequalities, while shaping training and education to help enhance and improve services.”

More: www.questaward.org

The Quest Foundation Review
In brief...
Funded by

• Sport England

Duration

• Three years

Aims

• Remove barriers to activity
• Improve participation rates

Target

• Lower socio-economic groups
• Culturally diverse communities
• People with disabilities
• People with long-term health conditions.

What’s being assessed?

• Operators’ website
• Phone conversations with clients
• Social media feeds

Output

KPIs Benchmarks

Delivered by

• Quest
• Right Directions
• 4 Global

https://www.leisureopportunities.co.uk/images/2022/601540_504490.jpg
Every local authority will qualify for a free review funded by Sport England as part of Moving Communities
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
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Company profile: TechnoAlpin
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Company profile: seca Ltd
As the world market leader of medical measuring and weighing we take body composition analysis ...
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Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media launches ‘livegood' wellness channel to deliver in-club entertainment on consoles and screens
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Directory
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SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
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Loughton, IG10
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Grantham, Leicestershire
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Diary dates
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Diary dates
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Diary dates
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
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Worldwide, Various,
Diary dates
11-13 Jun 2024
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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In person, St Andrews, United Kingdom
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