Core/Stairmaster
Core/Stairmaster
Core/Stairmaster
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Industry trends: Fitness in transit

Maintaining physical activity levels on the road can be challenging, but it’s a challenge the fitness industry is now addressing. Laura Swain, assistant editor of hospitality at innovation research and advisory company Stylus, investigates the growing in-transit fitness trend

Published in Health Club Management 2017 issue 9
Fitness in transit / Photo: SHUTTERSTOCK.COM
Fitness in transit / Photo: SHUTTERSTOCK.COM

Consumers have long accepted that getting on a plane or travelling for work inevitably involves a lot of sitting down and less-than-healthy meals. But according to the Global Business Travel Association (GBTA) 2017 Business Traveler Sentiment Index Global Report, 22 per cent of UK business travellers say that poorer on-the-road eating habits make them want to exercise while travelling.

Indeed, from business travellers and tourists to hardcore athletes, consumers are yearning for convenient services and on-the-go fitness support to help them make the best use of their time in transit. In fact, the GBTA reports that 41 per cent of millennials say they would be more likely to continue their workout schedules on the road if they felt they had access to the equipment required to do so.

In response to this growing appetite, airports and airlines are increasingly developing strategic facilities and services that allow passengers to use their travel time to exercise and improve their overall health. It’s a move that’s led to some extremely innovative ideas in this space and something that the health and fitness industry is now capitalising on.

In-airport facilities
In the US, start-up Roam Fitness opened what it claims to be the first public-facing post-security airport fitness centre in early 2017. The gym, which includes shower facilities, is based at Baltimore-Washington International Airport and is available to members on a daily, monthly or yearly basis. The fully serviced gym facility includes fitness kit and equipment hire from Canadian athletic clothing brand LuluLemon and Brooks Running Shoes. Alternatively, customers can vacuum-seal their own kit post-workout to avoid emitting odours within their luggage. Most importantly, the gym features departure screens and alerts to ensure flights are not missed.

Closer to home, London’s Heathrow Airport has announced plans to launch FlyFit – a gym and wellness studio located in the airport’s Terminal 2 (see HCM August, p14). Offering indoor cycling, yoga and meditation classes, it will also provide rental workout kits, showers and healthy food options for travellers looking to maximise their health while waiting for connecting flights.

Airlines are also getting involved, with UAE’s national airline Etihad offering its first-class or premium-grade passengers departing from Abu Dhabi a luxury gym experience in its new First Class Lounge, complete with showers and towel hire.

In-flight offerings
Taking in-transit fitness one step further, some companies have moved beyond the airport and are focused on in-flight fitness options.

For example, US-based global aeroplane manufacturer Airbus has teamed up with sportswear brand Reebok and interactive indoor cycling company Peloton to develop fitness pods for its new A3 Transpose modular plane concept. The pods will contain Peloton fitness bikes and gym equipment, allowing passengers to fit in a workout during their flight. Airbus is also currently developing ways to add Imax projectors to the module walls to create the effect of cycling outdoors.

Meanwhile, Russian aviation company Sukhoi Civil Aircraft has developed an aircraft catering specifically for athletes. Launching at the end of 2017, the 100-seat SportJet will be split into zones that include fitness equipment, massage chairs for sports injuries, chairs with in-built sensors that monitor heart rate and oxygen levels, and a toilet containing in-built hydration sensors.

There are simpler approaches. Developed in collaboration with players from German football team Bayern Munich, Lufthansa has created a series of short clips entitled Flyrobic to demonstrate how passengers can exercise while in their seats to promote blood flow.

Enabling individuals to maintain their wellbeing regimes in transit doesn’t just extend to fitness. A number of travel operators – especially airports – are enhancing modern travel with practical and calming initiatives for leveraging sedentary wait times and reducing unwanted noise.

Airline Cathay Pacific’s lounge at Taiwan Taoyuan International Airport has installed Shiraz Solo Chairs, which feature partitions for privacy and soft-lit reading lamps. The use of warm, natural materials such as wood and stone soften acoustics, while the lamps mimic the experience of sitting in a living room.

In the future, ambient décor and material and colour choice will play an even greater role when it comes to providing ease and rejuvenation in transit. US aircraft manufacturer Boeing’s plane of the future includes calming and soporific lighting projections such as starry skies on the walls and bulkheads to help promote better-quality sleep.

Hotel room fitness
The latest on-the-go fitness solutions are not limited to airports and planes. Hotel room workouts are also rising in popularity. According to a 2017 study by Cornell University Center for Hospitality Research, 46 per cent of US hotel guests travel with the intention of working out, however only 22 per cent of travellers use hotel gyms. There’s a huge opportunity here for health clubs to collaborate with hoteliers to provide guests with in-room solutions – like workout equipment and videos – that offer flexible, private and convenient ways to exercise.

Several hotels are starting to explore this concept by offering flexible in-room exercise classes, streamed live or on-demand from local gyms and fitness specialists. In June this year, global hotel chain Hilton Hotels and Resorts unveiled its Five Feet to Fitness concept (see HCM July, p50). This collection of rooms includes premium in-room gym equipment, such as indoor cycling bikes from British company Wattbike and functional training stations with weights, suspension ropes and pull-up bars.

The road ahead
In-transit and in-room exercise concepts represent a commercial goldmine as modern travellers require flexible products and experiences to accommodate a myriad of needs. Airlines are taking this on board with agile cabin designs that satisfy work and leisure requirements, while also recognising that good quality sleep is a vital part of the in-flight experience.

As consumers become increasingly eager to maintain their wellbeing and fitness regimes in transit, the need for on-the-go active solutions will grow. For health and fitness businesses, it’s about identifying how you can extend your services beyond the static gym and, increasingly, looking at collaboration opportunities within the travel industry – whether that’s in the air or in-room.

Some of the most exciting new concepts are born when different industries come together. The Reebok, Peloton and Airbus collaboration is a key example of this in practice. As consumers live more blended lifestyles, this exploration will become even more important.

ABOUT THE AUTHOR

Laura Swain
Laura Swain

Laura Swain is the assistant editor of food, beverage and hospitality at Stylus. In this role, she tracks everything from global health food trends to new hotel and hospitality innovations. Before joining Stylus, Laura oversaw PR projects for brands, including Mondelez and Unilever.

Roam Fitness includes clothing hire
Roam Fitness includes clothing hire
Aeroplane manufacturer Airbus plans to develop onboard fitness pods
Aeroplane manufacturer Airbus plans to develop onboard fitness pods
Exercise bikes and massage chairs will be located on Sukhoi’s SportJet
Exercise bikes and massage chairs will be located on Sukhoi’s SportJet
Hilton’s Five Feet to Fitness rooms feature indoor bikes and weights
Hilton’s Five Feet to Fitness rooms feature indoor bikes and weights
http://www.leisureopportunities.com/images/150698_56127.jpg
In-transit fitness is a growing trend, with airport gyms popping up, and even in-flight exercise options in the works. We take a closer look...
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
People
you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
People
Boxing training can be transferred onto any other sport, as it helps mindset, agility, power, recovery, fitness and strength
Features
Cycling
In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
feature
TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
Features
feature
If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
Features
feature
Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
Features
Latest News
The Sport and Recreation Alliance and ukactive will host sport and physical activity hustings with ...
Latest News
People over the age of 60 should increase their exercise levels in order to prevent ...
Latest News
Online fitness marketplace Hussle has reached overfunded status within days of launching its first ever ...
Latest News
Studio Ramoprimo has created a gym in Beijing's Indigo East Hotel that is designed to ...
Latest News
Huw Edwards, CEO of ukactive, has written to Boris Johnson, requesting that the Prime Minister's ...
Latest News
Personal training company Ultimate Performance has revealed plans to add three new clubs to its ...
Latest News
Increased exercise levels can significantly reduce the chances of developing depression, even among people who ...
Latest News
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Physical Company Ltd: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Audio visual
Hutchison Technologies: Audio visual
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Management software
Fisikal: Management software
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

features

Industry trends: Fitness in transit

Maintaining physical activity levels on the road can be challenging, but it’s a challenge the fitness industry is now addressing. Laura Swain, assistant editor of hospitality at innovation research and advisory company Stylus, investigates the growing in-transit fitness trend

Published in Health Club Management 2017 issue 9
Fitness in transit / Photo: SHUTTERSTOCK.COM
Fitness in transit / Photo: SHUTTERSTOCK.COM

Consumers have long accepted that getting on a plane or travelling for work inevitably involves a lot of sitting down and less-than-healthy meals. But according to the Global Business Travel Association (GBTA) 2017 Business Traveler Sentiment Index Global Report, 22 per cent of UK business travellers say that poorer on-the-road eating habits make them want to exercise while travelling.

Indeed, from business travellers and tourists to hardcore athletes, consumers are yearning for convenient services and on-the-go fitness support to help them make the best use of their time in transit. In fact, the GBTA reports that 41 per cent of millennials say they would be more likely to continue their workout schedules on the road if they felt they had access to the equipment required to do so.

In response to this growing appetite, airports and airlines are increasingly developing strategic facilities and services that allow passengers to use their travel time to exercise and improve their overall health. It’s a move that’s led to some extremely innovative ideas in this space and something that the health and fitness industry is now capitalising on.

In-airport facilities
In the US, start-up Roam Fitness opened what it claims to be the first public-facing post-security airport fitness centre in early 2017. The gym, which includes shower facilities, is based at Baltimore-Washington International Airport and is available to members on a daily, monthly or yearly basis. The fully serviced gym facility includes fitness kit and equipment hire from Canadian athletic clothing brand LuluLemon and Brooks Running Shoes. Alternatively, customers can vacuum-seal their own kit post-workout to avoid emitting odours within their luggage. Most importantly, the gym features departure screens and alerts to ensure flights are not missed.

Closer to home, London’s Heathrow Airport has announced plans to launch FlyFit – a gym and wellness studio located in the airport’s Terminal 2 (see HCM August, p14). Offering indoor cycling, yoga and meditation classes, it will also provide rental workout kits, showers and healthy food options for travellers looking to maximise their health while waiting for connecting flights.

Airlines are also getting involved, with UAE’s national airline Etihad offering its first-class or premium-grade passengers departing from Abu Dhabi a luxury gym experience in its new First Class Lounge, complete with showers and towel hire.

In-flight offerings
Taking in-transit fitness one step further, some companies have moved beyond the airport and are focused on in-flight fitness options.

For example, US-based global aeroplane manufacturer Airbus has teamed up with sportswear brand Reebok and interactive indoor cycling company Peloton to develop fitness pods for its new A3 Transpose modular plane concept. The pods will contain Peloton fitness bikes and gym equipment, allowing passengers to fit in a workout during their flight. Airbus is also currently developing ways to add Imax projectors to the module walls to create the effect of cycling outdoors.

Meanwhile, Russian aviation company Sukhoi Civil Aircraft has developed an aircraft catering specifically for athletes. Launching at the end of 2017, the 100-seat SportJet will be split into zones that include fitness equipment, massage chairs for sports injuries, chairs with in-built sensors that monitor heart rate and oxygen levels, and a toilet containing in-built hydration sensors.

There are simpler approaches. Developed in collaboration with players from German football team Bayern Munich, Lufthansa has created a series of short clips entitled Flyrobic to demonstrate how passengers can exercise while in their seats to promote blood flow.

Enabling individuals to maintain their wellbeing regimes in transit doesn’t just extend to fitness. A number of travel operators – especially airports – are enhancing modern travel with practical and calming initiatives for leveraging sedentary wait times and reducing unwanted noise.

Airline Cathay Pacific’s lounge at Taiwan Taoyuan International Airport has installed Shiraz Solo Chairs, which feature partitions for privacy and soft-lit reading lamps. The use of warm, natural materials such as wood and stone soften acoustics, while the lamps mimic the experience of sitting in a living room.

In the future, ambient décor and material and colour choice will play an even greater role when it comes to providing ease and rejuvenation in transit. US aircraft manufacturer Boeing’s plane of the future includes calming and soporific lighting projections such as starry skies on the walls and bulkheads to help promote better-quality sleep.

Hotel room fitness
The latest on-the-go fitness solutions are not limited to airports and planes. Hotel room workouts are also rising in popularity. According to a 2017 study by Cornell University Center for Hospitality Research, 46 per cent of US hotel guests travel with the intention of working out, however only 22 per cent of travellers use hotel gyms. There’s a huge opportunity here for health clubs to collaborate with hoteliers to provide guests with in-room solutions – like workout equipment and videos – that offer flexible, private and convenient ways to exercise.

Several hotels are starting to explore this concept by offering flexible in-room exercise classes, streamed live or on-demand from local gyms and fitness specialists. In June this year, global hotel chain Hilton Hotels and Resorts unveiled its Five Feet to Fitness concept (see HCM July, p50). This collection of rooms includes premium in-room gym equipment, such as indoor cycling bikes from British company Wattbike and functional training stations with weights, suspension ropes and pull-up bars.

The road ahead
In-transit and in-room exercise concepts represent a commercial goldmine as modern travellers require flexible products and experiences to accommodate a myriad of needs. Airlines are taking this on board with agile cabin designs that satisfy work and leisure requirements, while also recognising that good quality sleep is a vital part of the in-flight experience.

As consumers become increasingly eager to maintain their wellbeing and fitness regimes in transit, the need for on-the-go active solutions will grow. For health and fitness businesses, it’s about identifying how you can extend your services beyond the static gym and, increasingly, looking at collaboration opportunities within the travel industry – whether that’s in the air or in-room.

Some of the most exciting new concepts are born when different industries come together. The Reebok, Peloton and Airbus collaboration is a key example of this in practice. As consumers live more blended lifestyles, this exploration will become even more important.

ABOUT THE AUTHOR

Laura Swain
Laura Swain

Laura Swain is the assistant editor of food, beverage and hospitality at Stylus. In this role, she tracks everything from global health food trends to new hotel and hospitality innovations. Before joining Stylus, Laura oversaw PR projects for brands, including Mondelez and Unilever.

Roam Fitness includes clothing hire
Roam Fitness includes clothing hire
Aeroplane manufacturer Airbus plans to develop onboard fitness pods
Aeroplane manufacturer Airbus plans to develop onboard fitness pods
Exercise bikes and massage chairs will be located on Sukhoi’s SportJet
Exercise bikes and massage chairs will be located on Sukhoi’s SportJet
Hilton’s Five Feet to Fitness rooms feature indoor bikes and weights
Hilton’s Five Feet to Fitness rooms feature indoor bikes and weights
http://www.leisureopportunities.com/images/150698_56127.jpg
In-transit fitness is a growing trend, with airport gyms popping up, and even in-flight exercise options in the works. We take a closer look...
Latest News
The Sport and Recreation Alliance and ukactive will host sport and physical activity hustings with ...
Latest News
People over the age of 60 should increase their exercise levels in order to prevent ...
Latest News
Online fitness marketplace Hussle has reached overfunded status within days of launching its first ever ...
Latest News
Studio Ramoprimo has created a gym in Beijing's Indigo East Hotel that is designed to ...
Latest News
Huw Edwards, CEO of ukactive, has written to Boris Johnson, requesting that the Prime Minister's ...
Latest News
Personal training company Ultimate Performance has revealed plans to add three new clubs to its ...
Latest News
Increased exercise levels can significantly reduce the chances of developing depression, even among people who ...
Latest News
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, ...
Latest News
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first ...
Latest News
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept ...
Latest News
Disability sports charity Activity Alliance has called on political parties to commit to giving disabled ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Physical Company Ltd: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Audio visual
Hutchison Technologies: Audio visual
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Management software
Fisikal: Management software
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Core/Stairmaster
Core/Stairmaster