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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
http://www.leisureopportunities.com/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
People
We have a very mixed demographic, which is something people said would never happen. Someone who earns a minimum wage can be training and socialising alongside a billionaire
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Overall, it’s about creating something a little less efficient, a little more fun. Somewhere you can lose yourself for a couple of hours
Features
Sponsored briefing
Excite Live has revolutionised training, thanks to the Technogym Live platform, which uses AI and immersive content to give training an advanced level of personalisation
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Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
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Talking Point
Some of those who’ve suffered from COVID-19 face a long road to recovery. What role can the health and fitness industry play in supporting them with their rehabilitation? Kath Hudson reports
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Supplier showcase
Safe Space has created a new locker space for global franchise, UFC GYM, which both maintains its brand image and delivers operational support
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Hybrid
The data generated by tech platforms such as Funxtion, gives us insights into how people exercised during lockdown and the likely shape of consumer digital engagement going forward, as Karen Euser reports
Features
Research
Older men who play football regularly have cells ‘younger’ than those of their inactive peers, according to new research from sports scientists in Denmark and Germany
Features
Reopening
Gyms and studios across New Zealand and Australia have gradually been reopening their doors since mid-May. Steph Eaves talks to five operators to find out what their experiences have been, and what advice they have for those following in their footsteps
Features
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
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Exercise has been voted the number one way the public can help the NHS – ...
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Hundreds of thousands of small companies in the UK – including those operating in fitness ...
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Boutique gym attendance and class bookings in some world regions have bounced back to around ...
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The government has further extended protection from rent enforcement activity until the end of the ...
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Town Sports International – which operates a raft of brands, including the New York Sports ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - The personal touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
http://www.leisureopportunities.com/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Latest News
The government has further extended protection from rent enforcement activity until the end of the ...
Latest News
Town Sports International – which operates a raft of brands, including the New York Sports ...
Latest News
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers ...
Latest News
Les Mills has launched a trio of digital solutions to help fitness operators shift towards ...
Latest News
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - The personal touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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