Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
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Health Club Management

Health Club Management

features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
http://www.leisureopportunities.com/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
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features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
http://www.leisureopportunities.com/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
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Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
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promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
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Wattbike AtomX
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Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
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Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
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Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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EXF Fitness Equipment: Exercise equipment
Spa software
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Lockers/interior design
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The Old Truman Brewery, London, United Kingdom
Diary dates
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Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
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Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
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Eastwood Hall, Nottingham, United Kingdom
Diary dates
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The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
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TeatroGoya Multiespacio, Madrid, Spain
Diary dates
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tbc, Beijing, China
Diary dates
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Diary dates
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Diary dates
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Athena, Leicester, United Kingdom
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