GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Elevate
Elevate
Elevate
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Gunnar PetersonChief of athletics, F45

Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset

Published in Health Club Management 2022 issue 4
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day

Tell us about your new gig with F45. What’s happening?
I’m their new chief of athletics and am curating exclusive new workouts for the F45 studios.

The first rep-based workout is a hybrid session combining cardio, resistance, agility and core movements, ensuring members get the best of both worlds for ultimate full-body burn.

The ‘Gunnar Peterson’ workout is based on a pyramid style of training – people will push themselves to the max by increasing their weights as they move through each circuit, helping them build strength and endurance like an athlete.

Why F45, and what’s your professional view on their workouts?
It’s a perfect fit – they do what I do, but on a larger scale and with way better technology. I love it – feels like hand in glove.

They’re terrific, and that’s what drew me in. The workouts are efficient, realistic and well planned-out from micro to macro level. It’s easy to progress, and easy to regress when needed.

How will you improve the workouts?
I hope to add some simple pieces of equipment that provide versatility from a programming standpoint, as well enjoyment to the end user.
The programming, the member interaction, and the trainer interaction is what I’m really looking forward to. The whole athletics team at F45 is an absolute dream to work with.

Why do you see functional fitness as fundamental?
Functional fitness means that it also translates to other aspects of your life, from loading your groceries, to moving up the leaderboard at your tennis club, to keeping up with your active toddler, or to being a lot more resistant to injury and illness. So it means that everyone wins.

What strengths will you bring to F45 in your new role?
I bring 30 years of one-on-one, F45-type training to the team, along with cueing, exercise sequencing, industry connections, and relationships – and this to an already finely tuned machine.

Where do you fit into the management team?
I’m on board with the athletics team and it has been very smooth thus far. More family than team and that suits me to a ‘T’.

How long have you signed up for?
I’m signed up for three years, but I’m looking to be there for as long as I can be of use. There’s so much growth and opportunity. From the CEO down, F45 is poised to make massive changes in the fitness industry.

Tell us a little more about your professional background
I’ve been a personal trainer in Beverly Hills, as well as an NBA strength and conditioning coach, and strength coach to a variety of athletes – male and female.

I’ve done group exercise, workshops, clinics, speaking engagements, and now the biggest challenge – F45 Athletics!

What major trends do you see emerging when it comes to exercise?
The honing of the hybrid model, which is strength plus conditioning, plus movement, all brought to life with futuristic technology.

F45 is at the forefront of this and showing no signs of slowing down. I’m excited to be a part of it.

Have we devoted enough attention to recovery?
I think that we’re starting to do so. The science is now in, and we’re hearing the message loud and clear. Listen to the experts, listen to your body, and you will be able to experience results beyond your wildest dreams.

How does exercise fit into the wider discipline of wellness?
Exercise is the cornerstone of wellness in my opinion. It sets the table for good choices in the rest of your life. It’s the best way to prime your body AND your mind for improvement.

Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day.

In your opinion, how do you feel the pandemic has changed the health and fitness sector?
Initially I think many people were simpy left to fend for themselves. But many health and fitness providers quickly adapted and created ways to follow along at home and remain connected with the mothership, which is key.

Human beings are social by nature and we need that connection.

F45 created an app that allowed you to stay in that ‘team training, life changing’ mindset, even when many couldn’t get into the studios.
That type of innovation is what the network really needs. Hats off to them for leading from the front.

What's your own personal wellness regime?
Being consistent. Not perfect, but consistent. I never miss my workouts, I mix them up, my food isn’t perfect but it’s on point, I work at recovery, and I try to keep stress at a manageable level.

What advice do you have for people who struggle to stick to an exercise regime?
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset.

The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
https://www.leisureopportunities.co.uk/images/2022/719390_524448.jpg
F45’s new chief of athletics on developing exclusive new workouts for the brand
HCM magazine
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM magazine
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM magazine
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Editor's letter
Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
HCM Magazine
Supplier showcase
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM Magazine
HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
Sponsored
Yate Leisure is one of the largest sites in Circadian Trust’s portfolio, with around 4,000 members. Ben Beasley, director of commercial development, explains why they were an early adopter of Technogym Biocircuit, and how the offer has evolved
HCM Magazine
Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Company profiles
Company profile: Virtuagym
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

HCM People: Gunnar PetersonChief of athletics, F45

Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset

Published in Health Club Management 2022 issue 4
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day

Tell us about your new gig with F45. What’s happening?
I’m their new chief of athletics and am curating exclusive new workouts for the F45 studios.

The first rep-based workout is a hybrid session combining cardio, resistance, agility and core movements, ensuring members get the best of both worlds for ultimate full-body burn.

The ‘Gunnar Peterson’ workout is based on a pyramid style of training – people will push themselves to the max by increasing their weights as they move through each circuit, helping them build strength and endurance like an athlete.

Why F45, and what’s your professional view on their workouts?
It’s a perfect fit – they do what I do, but on a larger scale and with way better technology. I love it – feels like hand in glove.

They’re terrific, and that’s what drew me in. The workouts are efficient, realistic and well planned-out from micro to macro level. It’s easy to progress, and easy to regress when needed.

How will you improve the workouts?
I hope to add some simple pieces of equipment that provide versatility from a programming standpoint, as well enjoyment to the end user.
The programming, the member interaction, and the trainer interaction is what I’m really looking forward to. The whole athletics team at F45 is an absolute dream to work with.

Why do you see functional fitness as fundamental?
Functional fitness means that it also translates to other aspects of your life, from loading your groceries, to moving up the leaderboard at your tennis club, to keeping up with your active toddler, or to being a lot more resistant to injury and illness. So it means that everyone wins.

What strengths will you bring to F45 in your new role?
I bring 30 years of one-on-one, F45-type training to the team, along with cueing, exercise sequencing, industry connections, and relationships – and this to an already finely tuned machine.

Where do you fit into the management team?
I’m on board with the athletics team and it has been very smooth thus far. More family than team and that suits me to a ‘T’.

How long have you signed up for?
I’m signed up for three years, but I’m looking to be there for as long as I can be of use. There’s so much growth and opportunity. From the CEO down, F45 is poised to make massive changes in the fitness industry.

Tell us a little more about your professional background
I’ve been a personal trainer in Beverly Hills, as well as an NBA strength and conditioning coach, and strength coach to a variety of athletes – male and female.

I’ve done group exercise, workshops, clinics, speaking engagements, and now the biggest challenge – F45 Athletics!

What major trends do you see emerging when it comes to exercise?
The honing of the hybrid model, which is strength plus conditioning, plus movement, all brought to life with futuristic technology.

F45 is at the forefront of this and showing no signs of slowing down. I’m excited to be a part of it.

Have we devoted enough attention to recovery?
I think that we’re starting to do so. The science is now in, and we’re hearing the message loud and clear. Listen to the experts, listen to your body, and you will be able to experience results beyond your wildest dreams.

How does exercise fit into the wider discipline of wellness?
Exercise is the cornerstone of wellness in my opinion. It sets the table for good choices in the rest of your life. It’s the best way to prime your body AND your mind for improvement.

Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day.

In your opinion, how do you feel the pandemic has changed the health and fitness sector?
Initially I think many people were simpy left to fend for themselves. But many health and fitness providers quickly adapted and created ways to follow along at home and remain connected with the mothership, which is key.

Human beings are social by nature and we need that connection.

F45 created an app that allowed you to stay in that ‘team training, life changing’ mindset, even when many couldn’t get into the studios.
That type of innovation is what the network really needs. Hats off to them for leading from the front.

What's your own personal wellness regime?
Being consistent. Not perfect, but consistent. I never miss my workouts, I mix them up, my food isn’t perfect but it’s on point, I work at recovery, and I try to keep stress at a manageable level.

What advice do you have for people who struggle to stick to an exercise regime?
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset.

The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
https://www.leisureopportunities.co.uk/images/2022/719390_524448.jpg
F45’s new chief of athletics on developing exclusive new workouts for the brand
Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Company profiles
Company profile: Virtuagym
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Elevate
Elevate
Partner sites