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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor’s letter: The mind-body connection

Improved mental health – from a post-workout feelgood buzz right through to the prevention and treatment of depression – is a huge benefit of physical activity. So why is the health club sector being so slow to pick up on this?

By Kate Cracknell | Published in Health Club Management 2016 issue 11
Equinox’s HeadStrong class: Designed to target stress
Equinox’s HeadStrong class: Designed to target stress
By 2020, depression will be the second biggest cause of premature death and disability globally. So what are you offering in your club for that?

By the year 2020, depression will be the second biggest cause of premature death and disability globally. This the WHO statistic quoted by Colin Milner, CEO of the ICAA, in his interview on page 34. And he asks the question: “What are you offering in your club for that – what life balance programming, what social programming? We spend so much money on cardio equipment, and yes, cardiovascular disease is a major health issue – but there are some real basics that clubs are missing.”

Milner is absolutely right: improved mental health is such a fundamental benefit of exercise – we all know how much better and more positive we feel after a workout – yet somehow the vast majority of health club operators have failed to harness its potential to bring in a whole new raft of members.

This in spite of robust evidence that backs up what we innately know: recent Rutgers research, for example, which shows that combining meditation with exercise (30 minutes each, twice a week) reduces the incidence of depressive symptoms by as much as 40 per cent in just two months.

The good news is that things are starting to change, with operators such as Nuffield Health in the UK leading the way. At the end of September, Nuffield Health acquired cognitive behavioural therapy business CBT Services, enabling the not-for-profit healthcare organisation to add an emotional wellbeing provision to its growing list of health and wellbeing services. The new service – comprising cognitive behavioural therapy, counselling and general psychological therapies – has been designed to provide coping skills and support for those suffering from stress, anxiety and depression and will be available to all, regardless of a gym membership.

Speaking to HCM, Nuffield Health CEO Steve Gray acknowledged that “few people do emotional wellbeing very well” in the fitness sector, in spite of the fact that “emotional health is just as important as our physical health”. He added: “You need to bring fitness, nutrition and emotional wellbeing together to create a bespoke response for the individual. That sort of personalised, holistic approach is, I believe, the biggest opportunity in the health and fitness market at the moment.”

Other operators are also starting to latch on to this. Not all will be able to go in at the treatment end of the scale like Nuffield Health, which through its hospital heritage has the credibility to do so. However, a small but growing number of operators are incorporating elements of mindfulness and meditation into their offering – Equinox, for example, with its HeadStrong class, which targets stress by working body and mind in equal measure.

As consumer expectations of health clubs move away from fitness provision alone and towards a broader wellbeing agenda, this sort of offering will be key. Indeed, when HCM spoke to industry consultant Bryan O’Rourke recently, he predicted that mindfulness “will become a trillion dollar industry in the next few years”.

So, as Milner so rightly asked: What are you doing about that in your club? What life balance programming are you offering? What approaches have you made to local businesses to provide stress management programming for their employees? Schools are even introducing mindfulness sessions – could you deliver these?

And if that’s too big a first step, why not test the waters by simply marketing the benefits of exercise differently? Consider focusing not on distant fitness or weight loss goals, but on how people feel straight after their workout. I firmly believe the immediacy of this benefit will keep people coming back for more.

Kate Cracknell

[email protected]

@healthclubkate

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/167143_254838.jpg
Physical activity is one of the best ways to improve mental health. So what is your health club doing about depression?
Kate Cracknell, Editor, Health Club Magazine,Kate Cracknell, depression, Nuffield Health, Colin Milner, cognitive behavioural therapy, Steve Gray, Bryan O’Rourke, Equinox
HCM magazine
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM magazine
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Property & Tenders
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Diary dates
21-24 Sep 2021
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Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor’s letter: The mind-body connection

Improved mental health – from a post-workout feelgood buzz right through to the prevention and treatment of depression – is a huge benefit of physical activity. So why is the health club sector being so slow to pick up on this?

By Kate Cracknell | Published in Health Club Management 2016 issue 11
Equinox’s HeadStrong class: Designed to target stress
Equinox’s HeadStrong class: Designed to target stress
By 2020, depression will be the second biggest cause of premature death and disability globally. So what are you offering in your club for that?

By the year 2020, depression will be the second biggest cause of premature death and disability globally. This the WHO statistic quoted by Colin Milner, CEO of the ICAA, in his interview on page 34. And he asks the question: “What are you offering in your club for that – what life balance programming, what social programming? We spend so much money on cardio equipment, and yes, cardiovascular disease is a major health issue – but there are some real basics that clubs are missing.”

Milner is absolutely right: improved mental health is such a fundamental benefit of exercise – we all know how much better and more positive we feel after a workout – yet somehow the vast majority of health club operators have failed to harness its potential to bring in a whole new raft of members.

This in spite of robust evidence that backs up what we innately know: recent Rutgers research, for example, which shows that combining meditation with exercise (30 minutes each, twice a week) reduces the incidence of depressive symptoms by as much as 40 per cent in just two months.

The good news is that things are starting to change, with operators such as Nuffield Health in the UK leading the way. At the end of September, Nuffield Health acquired cognitive behavioural therapy business CBT Services, enabling the not-for-profit healthcare organisation to add an emotional wellbeing provision to its growing list of health and wellbeing services. The new service – comprising cognitive behavioural therapy, counselling and general psychological therapies – has been designed to provide coping skills and support for those suffering from stress, anxiety and depression and will be available to all, regardless of a gym membership.

Speaking to HCM, Nuffield Health CEO Steve Gray acknowledged that “few people do emotional wellbeing very well” in the fitness sector, in spite of the fact that “emotional health is just as important as our physical health”. He added: “You need to bring fitness, nutrition and emotional wellbeing together to create a bespoke response for the individual. That sort of personalised, holistic approach is, I believe, the biggest opportunity in the health and fitness market at the moment.”

Other operators are also starting to latch on to this. Not all will be able to go in at the treatment end of the scale like Nuffield Health, which through its hospital heritage has the credibility to do so. However, a small but growing number of operators are incorporating elements of mindfulness and meditation into their offering – Equinox, for example, with its HeadStrong class, which targets stress by working body and mind in equal measure.

As consumer expectations of health clubs move away from fitness provision alone and towards a broader wellbeing agenda, this sort of offering will be key. Indeed, when HCM spoke to industry consultant Bryan O’Rourke recently, he predicted that mindfulness “will become a trillion dollar industry in the next few years”.

So, as Milner so rightly asked: What are you doing about that in your club? What life balance programming are you offering? What approaches have you made to local businesses to provide stress management programming for their employees? Schools are even introducing mindfulness sessions – could you deliver these?

And if that’s too big a first step, why not test the waters by simply marketing the benefits of exercise differently? Consider focusing not on distant fitness or weight loss goals, but on how people feel straight after their workout. I firmly believe the immediacy of this benefit will keep people coming back for more.

Kate Cracknell

[email protected]

@healthclubkate

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/167143_254838.jpg
Physical activity is one of the best ways to improve mental health. So what is your health club doing about depression?
Kate Cracknell, Editor, Health Club Magazine,Kate Cracknell, depression, Nuffield Health, Colin Milner, cognitive behavioural therapy, Steve Gray, Bryan O’Rourke, Equinox
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
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Half of UK adults aren't happy with their physical fitness levels, according to a study ...
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Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
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Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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