promotion: Panatta Srl
Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
07 Jun 2024
During the four-day event, thousands of visitors flocked to the Panatta stands
/ Panatta
During the four-day event, thousands of visitors flocked to the Panatta stands to train with the best equipment in the Panatta Muscle Gym and to discover all the new products on show.
In addition, the brand’s amateur bodybuilding competition “Panatta Rimini Contest” saw record numbers of entrants, with more than 500 athletes participating.
Another highlight of the event was a preview of Panatta’s FreeWeight One, a new entry-level line of free-weight machines designed to focus on essential elements: perfect biomechanics, compact design, ease of use and high performance.
On the cardio fitness side, the Rossopuro line was presented in touch and LED versions.
Another special attraction at the stand was the presence of two bodybuilding legends: Ronnie Coleman, eight-time Mr. Olympia, and Phil Heath, seven-time Mr. Olympia. Their participation drew thousands of young fans eager to meet the champions for photos and autographs.
Panatta says the public response was extraordinary, far exceeding expectations and filling the company with pride.
Young people are the main promoters of physical wellness and bodybuilding culture, an interest that brings benefits not only to physical health but also to mental health, promoting healthier and more active lifestyles.
Bodybuilding, in particular, is seen as a personal challenge that requires self-discipline, dedication and consistency: values greatly appreciated by young people who want to improve themselves and overcome their limits.
These themes were at the centre of “Ronnie & Phil LIVE” – a talk hosted by Bob Cicherillo,
the famous ‘Voice of Bodybuilding’ on 1 June in the Wellness Arena.
The event allowed the two champions to open up and create a real connection with the Italian audience, who actively participated by asking numerous questions.
The enthusiasm for Panatta and the palpable passion for training felt in Rimini represent
the best reward for the brand's hard work and preparation. The team feels it has an extremely bright future ahead.
More press releases and updates from Panatta Srl :
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of
questions about bodybuilding without machines. Should bodybuilders be limited to just free
weights? Why?
Panatta will consolidate its global presence throughout 2024 by attending a host of major
industry events around the globe.
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles;
the biceps brachii and brachialis.
The Alternate Curling Machine by Panatta is a specialist piece of equipment designed for
training the elbow’s flexor muscles, including the brachial, the brachial bicep and the
brachioradialis.
Panatta’s Super Rowing Machine is a precision-made machine designed for training back
muscles in a range of motions.
Panatta Srl
Tel: +39 0733611824
Email: [email protected]
Web:
www.panattasport.com
Address:
Via Madonna della Fonte 3/c ,
62021 Apiro (MC),
Marche ,
Italy
Edoardo Panatta, vice president
Panatta Srl video gallery:
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we
work with all the main targets in our
sector (particularly independent clubs,
but also leisure centres and gym chains).
We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
Plans for the next 12 months
Innovation is always part of our plan.
The company never stops investing and
stimulating the market with 60 new
products launched to the market in
2023 and the first quarter of 2024.
Testimonial
“We would recommend Panatta to anyone. The service from the very beginning is
easy, honest, and flawless. The machines have improved significantly in recent years.
Biomechanics are second to none, and they look fantastic. Members are loving them,
and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
– Paul Pearson, gym owner, One Gym Fitness Chain
Testimonial
“I would recommend Panatta to any type of gym operator, big or small, the key features are the build quality, innovative machines and adjustable correct movements for all user needs. For us Panatta worked closely on the custom design and bespoke finish of the gym/equipment. The biomechanics of the machine is very high and our customers can feel the difference. It makes us stand out!”
– Rob Arnould, gym owner, Arnoulds Gym Wirral
– Rob Arnould, gym owner, Arnoulds Gym Wirral
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