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FITNESS, HEALTH, WELLNESS

Product innovation

The traditional bench press has been surpassed, says Rudi Panatta

This machine represents a technological evolution that redefines the way workouts are conducted
– Rudi Panatta
Credit: photo: Panatta

Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration with former US bodybuilding champion, Ronnie Coleman.

The vertical press features dual handles – straight and angled – allowing for versatile muscle stimulation and adapting to different training styles. The adjustment system is intuitive, enabling grip-width selection to work effectively on the chest, triceps, and anterior deltoids.

It also features a natural, guided semicircular trajectory, which reduces joint stress and maximises muscle activation.

These optimised biomechanics make it suitable for people needing support during rehab or those who prefer to avoid free weights.

CEO, Rudi Panatta, says: “This machine represents a technological evolution that not only meets user needs, but also redefines the way workouts are conducted.”

Company Details
Panatta Srl
Born six decades ago from the passion of Rudi Panatta, the company's DNA is founded upon perfect joint biomechanics, innovative technology, high quality and Italian craftsmanship. The success of the global brand comes from its total control of the development cycle and production process of each its machines. Panatta offers one of the widest ranges of equipment on the market for all sectors, ages and training categories, with more than 2,000 colour combinations to choose from. Panatta ensures custom-made production to make each machine unique and exclusive. Those who choose Panatta decide to trust history, tradition and biomechanical excellence, made in Italy
Address
Via Madonna della Fonte 3/C, 62021 Apiro, Macerata, Italy.
Telephone
+390733 611824
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2025/THUMB429-354838_680028_119741.jpg

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Product innovation

The traditional bench press has been surpassed, says Rudi Panatta

This machine represents a technological evolution that redefines the way workouts are conducted
– Rudi Panatta
Credit: photo: Panatta

Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration with former US bodybuilding champion, Ronnie Coleman.

The vertical press features dual handles – straight and angled – allowing for versatile muscle stimulation and adapting to different training styles. The adjustment system is intuitive, enabling grip-width selection to work effectively on the chest, triceps, and anterior deltoids.

It also features a natural, guided semicircular trajectory, which reduces joint stress and maximises muscle activation.

These optimised biomechanics make it suitable for people needing support during rehab or those who prefer to avoid free weights.

CEO, Rudi Panatta, says: “This machine represents a technological evolution that not only meets user needs, but also redefines the way workouts are conducted.”

Company Details
Panatta Srl
Born six decades ago from the passion of Rudi Panatta, the company's DNA is founded upon perfect joint biomechanics, innovative technology, high quality and Italian craftsmanship. The success of the global brand comes from its total control of the development cycle and production process of each its machines. Panatta offers one of the widest ranges of equipment on the market for all sectors, ages and training categories, with more than 2,000 colour combinations to choose from. Panatta ensures custom-made production to make each machine unique and exclusive. Those who choose Panatta decide to trust history, tradition and biomechanical excellence, made in Italy
Address
Via Madonna della Fonte 3/C, 62021 Apiro, Macerata, Italy.
Telephone
+390733 611824
Related news

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Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration with former US bodybuilding champion, Ronnie Coleman.
2025/THUMB429-354838_680028_119741.jpg

Product innovation

Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
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