Product innovation
The traditional bench press has been surpassed, says Rudi Panatta
By Tim Nash
The vertical press is suitable for both pros and beginners Credit: photo: Panatta / Maurizio Paradisi
This machine represents a technological evolution that redefines the way workouts are conducted
– Rudi Panatta
Credit: photo: Panatta
Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration with former US bodybuilding champion, Ronnie Coleman.
The vertical press features dual handles – straight and angled – allowing for versatile muscle stimulation and adapting to different training styles. The adjustment system is intuitive, enabling grip-width selection to work effectively on the chest, triceps, and anterior deltoids.
It also features a natural, guided semicircular trajectory, which reduces joint stress and maximises muscle activation.
These optimised biomechanics make it suitable for people needing support during rehab or those who prefer to avoid free weights.
CEO, Rudi Panatta, says: “This machine represents a technological evolution that not only meets user needs, but also redefines the way workouts are conducted.”
Company Details
Panatta Srl
Born six decades ago from the passion of Rudi Panatta, the company's DNA is founded upon perfect joint biomechanics, innovative technology, high quality and Italian craftsmanship. The success of the global brand comes from its total control of the development cycle and production process of each its machines.
Panatta offers one of the widest ranges of equipment on the market for all sectors, ages and training categories, with more than 2,000 colour combinations to choose from. Panatta ensures custom-made production to make each machine unique and exclusive.
Those who choose Panatta decide to trust history, tradition and biomechanical excellence, made in Italy
Address
Via Madonna della Fonte 3/C, 62021 Apiro, Macerata, Italy.
Telephone
+390733 611824Website
www.panattasport.com
Equipment manufacturer Panatta has launched its Super Vertical Multi Press in collaboration
with former US bodybuilding champion, Ronnie Coleman.
2025/THUMB429-354838_680028_119741.jpg
Product innovation
08 Jun 2026
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
05 Jun 2026
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
07 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
06 May 2026
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
06 May 2026
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
05 May 2026
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
05 May 2026
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
05 May 2026
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
05 May 2026
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
05 May 2026
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
05 May 2026
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
27 Apr 2026
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
09 Apr 2026
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With Elevate 2026 fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
PROMOTION
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation
Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
One of the biggest mistakes operators in the fitness industry still make is advertising almost
27 Feb 2026
Florida-based WellnessSpace Brands has unveiled the PolarWave Dry Plunge – new tech that delivers the
27 Feb 2026
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The
Latest News
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept ...
Latest News
The 20th State of the Industry Report reveals a resilient, expanding and competitive sector, the ...
Latest News
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights ...
Latest News
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. The company ...
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Featured supplier news
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Innerva are a UK manufacturer of ‘Power Assisted Exercise’ equipment for older adults, those with ...
Company profiles
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Industrial washing machines
Water experiences and hydrotherapy solutions
Spa and beauty equipment
Lockers
Hot tubs
Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
