MoveGB, the variety membership platform, is expanding rapidly throughout London, granting customers the widest choice of activities and freedom of location.

With over 1,000 partner operators to choose from, including big brands, like Virgin Active and Pure Gym, to many traditional and boutique leisure operators, the Move platform is the most innovative way for Londoners to get and stay active, no matter where they live and work in the capital.

The way consumers are making purchase decisions based on convenience, flexibility and freedom has never been more apparent with the tremendous success of digital platforms like Netflix, Spotify and Move. Thousands of fitness providers are offering their activities on the Move platform with hundreds more joining each month in London and other UK cities.

Vanessa from Yin Yoga, says: “Teaming up with Move at first seems too good to be true. Getting more customer for free? By joining Move, I instantly have access to a large amount of customers and see between two and seven extra customers per class. For Move the personal and human connection stands at the basis of doing business together. This is such a great thing in this digital era and fundamentally adds to the value of working with them.”

Move works hard to source new customers for their partner operators through a range of affiliate marketing partnership arrangements with big brands like House of Fraser and O2. In doing so, Move delivers an unprecedented level of exposure for the majority of its fitness partners.

Justin Mendleton, managing director at MoveGB, says: “We’re working closely with fitness providers of all kinds, offering a platform for them to market themselves in the way modern fitness consumers are making purchases. An unrestricted fitness subscription makes attending our partners’ activities easy for consumers and it’s changing their behaviour, making them more committed to staying active by enjoying so much freedom. This increases their lifetime value for our partners.”

Fitness providers are put in the driver’s seat with how they want to position themselves on the platform. Similar to an Amazon seller storefront, partners enjoy their own branding and images on their venue page. Partners can offer an innovative and consumer-centric membership whilst accessing a completely new stream of revenue.