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FITNESS, HEALTH, WELLNESS

Product innovation

Les Mills launches On Demand app at 'This Morning Live'

Les Mills launched its new On Demand App for Apple TV at ‘This Morning LIVE’, a brand new live event experience that brought the popular TV show to life - and Les Mills International were a part of it.


The home, garden and lifestyle show took place at the NEC Birmingham 18-21 May 2017, and fans of the show flocked to the venue to see their favourite presenters.


Les Mills International were situated in the Health Club, showing visitors how they can integrate fitness into their busy lives.


Work out demonstrations took place throughout the day, as Les Mills Trainer George Kousouros shared short moves and workouts that visitors could complete in everyday clothes, giving visitors a taste of the Les Mills experience.


Throughout the day on the stand Les Mills showcased the new Les Mills On Demand App for Apple TV which gives users a great workout experience in the comfort of their own home. Les Mills on Demand for Apple TV is available to buy from the Apple TV App Store.


Jess Romeo, marketing director at Les Mills, says “It was great to see so many attendees interested in fitness, and wanting to find out more about Les Mills workouts."


Romeo adds: "It’s clear that health and fitness is top of mind for many and we enjoyed interacting with both Les Mills fans and those new to fitness on the day. Trainer, George Kousouros, got the crowd engaged with Bodybalance as a taster of Les Mills live classes within in gyms, but also our at home service On Demand.”

Company Details
Les Mills International
World's largest provider of group fitness systems.
Address
Level 2, Rainger House, 150 Victoria Street West, Auckland, New Zealand
Telephone
+64 (0)9 366 9900
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Product innovation

Les Mills launches On Demand app at 'This Morning Live'

Les Mills launched its new On Demand App for Apple TV at ‘This Morning LIVE’, a brand new live event experience that brought the popular TV show to life - and Les Mills International were a part of it.


The home, garden and lifestyle show took place at the NEC Birmingham 18-21 May 2017, and fans of the show flocked to the venue to see their favourite presenters.


Les Mills International were situated in the Health Club, showing visitors how they can integrate fitness into their busy lives.


Work out demonstrations took place throughout the day, as Les Mills Trainer George Kousouros shared short moves and workouts that visitors could complete in everyday clothes, giving visitors a taste of the Les Mills experience.


Throughout the day on the stand Les Mills showcased the new Les Mills On Demand App for Apple TV which gives users a great workout experience in the comfort of their own home. Les Mills on Demand for Apple TV is available to buy from the Apple TV App Store.


Jess Romeo, marketing director at Les Mills, says “It was great to see so many attendees interested in fitness, and wanting to find out more about Les Mills workouts."


Romeo adds: "It’s clear that health and fitness is top of mind for many and we enjoyed interacting with both Les Mills fans and those new to fitness on the day. Trainer, George Kousouros, got the crowd engaged with Bodybalance as a taster of Les Mills live classes within in gyms, but also our at home service On Demand.”

Company Details
Les Mills International
World's largest provider of group fitness systems.
Address
Level 2, Rainger House, 150 Victoria Street West, Auckland, New Zealand
Telephone
+64 (0)9 366 9900
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Les Mills launched its new On Demand App at ‘This Morning LIVE’, a brand new live event that brought the popular TV show to life
111699_562196.jpg

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Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
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