Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

Product news

Diversity is the key to retention: Traditional operators turn fitness on its head with MoveGB

New research shows there is a simple trick to extending health club membership life by four times.


Variety, it turns out, is not only the ‘spice of life’ but the secret to fitness retention.
MoveGB, the UK leading Variety Membership provider, has shown that its members, ‘Movers’, are four times more likely to be active than the average gym goer, with the variety and flexibility on offer keeping them exercising for longer periods of time.


The success of MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative and sustainable business model in a bid to keep their customers active for life and transform the way people choose to exercise.
Virgin Active and Everyone Active are just a couple of the leading operators using MoveGB to drive increased membership sales and generate new income streams. Having increased member loyalty and retention through MoveGB it’s been a win-win model for them and their customers.


With over 200,000 registered members and almost 3,000 leisure operators, MoveGB provides access to thousands of gyms, studios and classes through one flexible membership.
From large brands such as Pure Gym and Virgin Active, to local gyms, boot camps, yoga classes, climbing walls (and even the odd handstand class), thousands across the UK are now subscribing to the premium service which removes many of the traditional barriers to exercising.


MoveGB is the largest provider of ‘Variety Memberships’ to the UK health and fitness industry and continues to lead the way in increasing activity levels of the population. Movers average visit frequency is almost twice that of the industry average and length of stay is four times.
MoveGB launched in Bath and Bristol only a few years ago and now boasts over 12% of the population of these cities as users.

Sign up for FREE ezines & magazines
Company Details
MoveGB
One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Telephone
+44 (0)345 519 6626
New research shows there is a simple trick to extending health club membership life by four times.
MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative business model
SIBEC
SIBEC

Product news

18 Sep 2017
Surrey-based startup The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP
04 Sep 2017
The Laura Trott Leisure Centre, in Broxbourne, Hertfordshire, has become the first UK leisure facility
01 Sep 2017
Life Fitness has recently completed an extensive installation at Leith Victoria Swim Centre, following a
30 Aug 2017
F45 Functional Training has recently opened a new location in Farringdon, North London, following the
21 Aug 2017
Virgin Active’s Barbican health club has introduced a new class to its line up. Punch
15 Aug 2017
Online booking platform TruBe has launched an innovative on-demand personal training app that is designed
Zumba Fitness, LLC
Zumba Fitness, LLC
03 Aug 2017
Waterflex and Sheffield-based company Aquatic Systems has created the Fits Pool, a modular aquafitness solution
31 Jul 2017
Spinning®, the world’s number one indoor cycling brand, has a reputation for delivering more than
31 Jul 2017
HIIT as a category is here to stay, and when it comes to HIIT products
28 Jul 2017
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help
27 Jul 2017
Matrix Fitness UK has appointed Julian Taylor as its marketing director, replacing Gemma Bonnett, who
27 Jul 2017
Cycling studio One 10 has launched in London’s Marylebone, offering two classes under one roof:
SportSoft UK Ltd
SportSoft UK Ltd
26 Jul 2017
Fitness trade show FIBO will be launching a two-day business summit on the African continent,
24 Jul 2017
Customer experience management software providers, The Retention People have rebranded as TRP; launching their fresh
21 Jul 2017
Global fitness brand Les Mills has teamed up with a commercial property company to offer
SIBEC
SIBEC
1 - 15 of 1,079
Latest News
Sport England has injected £5m of National Lottery funding into 49 colleges to help get ...
Latest News
The Hatton Academy – the training arm of Hatton Boxing which was founded by four-time ...
Latest News
Serco Leisure has secured a five-year contract extension to manage three leisure sites in Hampshire. ...
Latest News
Manchester United legends Gary Neville, Ryan Giggs, Paul Scholes, Nicky Butt and Phil Neville are ...
Latest News
Health and fitness club professionals and operators are being invited to take part in ClubIntel’s ...
Latest News
The impact of a £5m redevelopment of Salt Ayre Leisure Centre in Lancaster has been ...
Latest News
Cyberobics – the virtual fitness division of German company McFIT Global Group – has partnered ...
Latest News
Physical activity outside of school is vital for child health and could play a major ...
Features
Research
Relatively small amounts of resistance exercise resulted in the highest reduction in risk
Features
Industry trends
A new UK private health and fitness club report shows the market is poised for continued growth, but retention rates remain a problem. Mintel’s senior leisure analyst Helen Fricker explains
Features
Research
Higher earners are more likely to act like ‘weekend warriors’ – cramming physical activity into fewer days – than those on a lower income, a study finds
People
People
We want to elevate the experience of residential gyms and create a boutique feel, so members don’t need to join an off-site gym
People
Interview
Every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world
People
Interview
You have to look after your clients and really care about them. That’s not just a line, you genuinely have to care
Job search
Current vacancies
Catalogue Gallery
Click on a catalogue to view it online
Company profile
Company profile: DFC
At DFC, we offer a totally transparent membership collections service, with clear pricing and no ...
Company profile
Company profile: Balanced Body®
Stocked in the UK for fast, cost effective delivery, Balanced Body® delivers versatile and space-saving ...
directory
directory
SpaBooker
directory
Lightmasters UK Ltd
directory
Harlands Group
directory
Addgards Co. Ltd
directory
Legend Club Management Systems (UK) Limited
directory
Total Vibration Solutions Ltd
directory
Sanit Group
directory
WeBuyGymEquipment.com
directory
Zynk Design Consultants
directory
Cybex International UK Ltd
directory
Featured supplier
Supplier profile: Finalist for Amazon Digital Awards release free Facebook marketing guide for fitness operators
Amazon Digital Business of the Year finalist MoveGB has released a free guide on how fitness operators can use Facebook to help grow their business. View full profile...
Featured supplier
Supplier profile: The all new Expresso GO Bike raises the bar for indoor cycling
Cardio equipment is generally the largest expense that a club makes, but it is often hard for operators to quantify their return on investment. View full profile...
Property & Tenders
Diary dates
26 Sep 2017
Le Meridien, Piccadilly, London , United Kingdom
Diary dates
26-28 Sep 2017
Makuhari Event Hall, Chiba, Japan
Diary dates
Les Mills
Les Mills