Operators will be able to take their business up a gear and tackle one of the biggest problems that gyms of all sizes face with an exciting new addition to ClubWise's product portfolio.

ClubWise takes the stress out of gym management with its award-winning, FCA- accredited billing and club management solution, which integrates direct debit collection and club management software, with a core philosophy on driving customer success through effective engagement and retention improvement programs.

ClubWise has developed FitSense, the company’s latest and most innovative member engagement and retention tool, which works by converting members into regular, habitual gym users.

Scientific research revealed that when regular gym attendance becomes an enjoyable habit, members are much more likely to attend regularly for years to come. FitSense works to help members form this association by satisfying the members key emotional drivers and thus stimulating a healthy obsession with getting fit.

ClubWise managing director Julian Matthews said: “We are always striving to offer our customers a unique and highly effective business solution and FitSense was a natural progression for us.

"FitSense gives gyms a platform to provide a personalised service to their members in a scalable way, and most importantly, satisfy their emotional drivers, converting them into regular, habitual gym users.”

ClubWise will be showcasing FitSense prior to official release, at stand F100, Leisure Industry Week on 20 and 21 September at the Birmingham NEC.