Increasingly consumers are looking for products with functional benefits to help them maintain an active lifestyle.

As a core functional product, energy drinks deliver both a physical and mental boost, giving consumers essential fuel throughout their workout. In fact, Energy Drinks are the #2 most bought product at gyms*, behind water, posing a huge opportunity to engage each customer with additional sales opportunities.

Red Bull is the #1 Energy Drink brand** and the most often used brand for sports and fitness***, making it an essential gym chiller staple. Selling faster than any other single-serve soft drink in the market, Red Bull Energy Drink 250ml is a must-have in the fridge****.

While taste is the top purchase driver for energy drinks, health remains a priority for wellness-conscious consumers. To meet demand, gyms should offer great-tasting, sugar-free, and zero-calorie options alongside full-sugar energy drinks.

Red Bull Zero delivers the same energy boost and popular flavour as the original – with zero sugar and zero calories. A perfect addition to the Red Bull lineup, it's available now.

For more information about Red Bull and driving energy sales, please contact [email protected].

*Vypr | 260 Gym-goers | Sept 2024

**Nielsen Scantrack | Total Coverage | MAT 22/03/25

***Appinio | 865 Sample (Gym-goers who use Energy Drinks for fitness) | August 2024

****Nielsen Scantrack | Total Coverage | MAT 22/03/25