The International Health, Racquet & Sportsclub Association (IHRSA) will launch an advisory council on technology and innovation in 2017, as part of its plans to assist its members better embrace developing technologies.

The council will be tasked with providing members of IHRSA – the global trade association for the health club industry – with the necessary information and resources they need to “capitalise on innovation and technology trends” and to better utilise emerging tech such as wearables, big data and virtual reality (VR).

“Technology is changing the customer journey and the perception of brands,” said Rasmus Ingerslev, IHRSA chair.

“The next 20 years of technological development will match the last 100 years. The health club industry’s traditional four walls are being affected by wearables, tracking, streaming, and online exercise.

“This doesn’t mean the health club industry can’t compete, just that the industry must stay alert and up-to-date on these trends to become and remain relevant.”

One of the council’s roles will be to align the fitness industry with “carefully vetted” technology-oriented companies, organisations, and key influencers to leverage information and experience.

It will also look to educate IHRSA members on the current innovation and technology landscape to aid them in making “sound decisions”, while establishing IHRSA as a credible source of knowledge on the future of technology in the health and fitness industry.

The plan is for the council to have between 10 and 16 members who will meet three times a year. IHRSA will announce the inaugural council members prior to the IHRSA International Convention & Trade Show which takes place 9-11 March 2017 in Los Angeles, California.

IHRSA members are invited to apply for the council at www.ihrsa.org/innovation.