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Health Club Management

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Health Club Management

Health Club Management

News

McFit plans to open fitness for free model

German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.

The operator will offer free membership “through sponsoring and partners from the business world,” Mcfit founder Rainer Schaller said in Germany’s Handelsblatt Global.

Adding: “It’s not just about making money. If it were, we might not be doing it. Of course, the concept has to pay off, but when you’re already the No.1 like we are, you look for new challenges.”

To boost revenues, the club could stage industry conferences and sporting events, as well as showcase fitness equipment and sports brand manufacturers.

The operator, which is the largest in Europe in terms of memberships, is looking to convert an old industrial building in Oberhausen, western Germany, into the largest fitness studio in the world, costing in the region of €50m (US$59.6m, £46.1m).

Named The Mirai, meaning “future” in Japanese, the club will sit on a 592,000sq ft (55,000sq m) plot of land and is expected to open in 2019.

Former FIBO event director Ralph Scholz joined McFit’s management team in June to lead “an innovation project”. He said: “As a trade show man in Cologne, I used to spend the entire year preparing for a four-day event. The Mirai could be a permanent, year-long showcase for our industry.”

McFit has 1.5million members and more than 270 branches in seven countries.

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German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.
HAF
Artist's impression of the strength zone at The Mirai
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Features
IHRSA update
Driven by the momentum of economic growth, the fitness market in the Asia-Pacific region has shown steady growth, with a positive outlook going forward - Alan MacCharles, Deloitte China
Features
People profile
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Features
Interview
With knife crime growing in the UK, two entrepreneurs decided a new approach was needed. Ben Wintour, co-founder of Steel Warriors, speaks to Kath Hudson about turning confiscated knives into street gyms for callisthenics
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People
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People profile
I’m hugely excited to launch our new two-week Revive programme in Harrods. It’s just the start of the unique programming we’re going to deliver in The Wellness Clinic
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People profile
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One of the benefits of our IPO is that people who work for the company have the chance to be shareholders. It’s driving incredibly high retention rates because people feel ownership of the business
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So many of the women we used for our research reported negative experiences with gyms and suggested we create the space to be as unlike a gym as possible!
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Catalogue Gallery
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Featured suppliers
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Brightlime: Club management software
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Harlands Group: Direct debit solutions
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Portman Asset Finance Limited: Finance
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Safe Space Lockers Ltd: Lockers
Skincare
Elemis: Skincare
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SpaBooker: Spa software
Fitness assesment
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Clothing/promotional merchandise
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Hydrotherapy / spa fragrances
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Exercise equipment
Life Fitness: Exercise equipment
Property & Tenders
Dundonald International Ice Bowl
Lisburn and Castlereagh Council
Property & Tenders
Port Talbot
Neath Port Talbot County Borough Council
Property & Tenders
Diary dates
27-28 Jun 2018
Exhibition Centre Liverpool, Liverpool, United Kingdom
Diary dates
02-03 Jul 2018
The Principal, Manchester,
Diary dates
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