Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

McFit plans to open fitness for free model

German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.

The operator will offer free membership “through sponsoring and partners from the business world,” Mcfit founder Rainer Schaller said in Germany’s Handelsblatt Global.

Adding: “It’s not just about making money. If it were, we might not be doing it. Of course, the concept has to pay off, but when you’re already the No.1 like we are, you look for new challenges.”

To boost revenues, the club could stage industry conferences and sporting events, as well as showcase fitness equipment and sports brand manufacturers.

The operator, which is the largest in Europe in terms of memberships, is looking to convert an old industrial building in Oberhausen, western Germany, into the largest fitness studio in the world, costing in the region of €50m (US$59.6m, £46.1m).

Named The Mirai, meaning “future” in Japanese, the club will sit on a 592,000sq ft (55,000sq m) plot of land and is expected to open in 2019.

Former FIBO event director Ralph Scholz joined McFit’s management team in June to lead “an innovation project”. He said: “As a trade show man in Cologne, I used to spend the entire year preparing for a four-day event. The Mirai could be a permanent, year-long showcase for our industry.”

McFit has 1.5million members and more than 270 branches in seven countries.

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German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.
HAF
Artist's impression of the strength zone at The Mirai
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News

25 Sep 2017
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Miha Bodytec GmbH
Miha Bodytec GmbH
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Les Mills
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Features
ukactive update
We should harness the momentum from 2016 to deliver an even bigger event this year, reaching the full breadth of Britain
Features
IHRSA update
The 17th Annual IHRSA European Congress will take place in London from 23 to 26 October 2017. IHRSA’s Kristen Walsh takes a look at what we can expect from this huge event
Features
Wellbeing
Around 22 per cent of UK people have trouble sleeping, and this can negatively affect health. Kath Hudson asks if health clubs can and should remedy the problem by offering on-site sleep services
Features
Consumer insights
The latest Health and Fitness Omnibus Survey (HAFOS) report, produced by industry insight specialist Leisure-net, suggests that public attitudes towards physical activity have changed over the last five years. Director of Leisure-net Mike Hill reports
Features
Technology
Mirrors and scales can be dispiriting for those starting a fitness regime. But with body scanning offering a realistic picture of how the body changes with exercise, Kath Hudson investigates if this technology could be a key retention tool
Features
Top team
Boutique HIIT concept TRIB3 launched in Sheffield this year and is aiming to build 1,000 clubs through franchising, joint ventures and owner-operation. Kath Hudson talks to the team
Features
Industry trends
A new UK private health and fitness club report shows the market is poised for continued growth, but retention rates remain a problem. Mintel’s senior leisure analyst Helen Fricker explains
Features
Industry trends
Maintaining physical activity levels on the road can be challenging, but it’s a challenge the fitness industry is now addressing. Laura Swain, assistant editor of hospitality at innovation research and advisory company Stylus, investigates the growing in-transit fitness trend
Features
Indoor rowing
Rowing machines are found in gyms worldwide, yet members are rarely shown the correct technique. With this omission placing users at risk of serious injuries which operators can be liable for, Steph Eaves asks how gyms can help members use these machines effectively
Features
People
People profile
CEO AND FOUNDER, FLYFIT GLOBAL
People
Interview
We give our club managers as little as possible to think about in terms of data and numbers. We want them to focus on the things our members care about
People
Interview
A merger tends to imply that one brand will carry through and the other may not – that isn’t the case here. Both brands have a great future
People
Interview
I spend a lot of time with our PTs. I tell them: ‘We’ll provide you with the facility; you provide us with the club.’
People
People
We want to elevate the experience of residential gyms and create a boutique feel, so members don’t need to join an off-site gym
People
People profile
10 or 20 second bursts of activity spread through the day – the concept of exercise snacking – may be the way forward
People
People
Technology doesn’t innovate, people innovate. But technology is an amazing tool that allows us to move faster, be braver and to disrupt more often
People
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Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
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Featured supplier
Supplier profile: Finalist for Amazon Digital Awards release free Facebook marketing guide for fitness operators
Amazon Digital Business of the Year finalist MoveGB has released a free guide on how fitness operators can use Facebook to help grow their business. View full profile...
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Property & Tenders
Diary dates
26 Sep 2017
Le Meridien, Piccadilly, London , United Kingdom
Diary dates
26-28 Sep 2017
Makuhari Event Hall, Chiba, Japan
Diary dates
Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness