STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Celebrity trainer Mark Anthony's boutique FirstLight Cycle opens first site

Our sunlight simulation technology enhances the experiences
– Mark Anthony

A new boutique fitness concept has entered the booming London fitness market today (18 September).

FirstLight Cycle – an indoor cycling concept – has opened its doors at Westfield London in White City, as part of a £600m expansion of the retail mall.

The venture is the brainchild of celebrity trainer Mark Anthony, who sold three of his Rush-branded fitness clubs last year to fund the new business.

"The concept for FirstLight has been five years in the making and the experience is incredibly special to me," Anthony said.

"It represents so many important things: happiness, energy, motivation, purpose. We all need that light in our lives."

Housing three separate studios, the FirstLight Cycle club will feature full body, cycle workouts led by trainers in darkened rooms in order to "heighten the senses".

The classes will include sound, visuals and "sunlight simulation", designed to "reflect the energy demands of each class".

"Our signature 45 and 60-minute full body cycle workouts include cardio, mindfulness and meditation, together with our best-in-class upper-body strength workout using body bars to build and tone core muscles," Anthony added.

"Our inspiring Maestro Instructors choreograph each class to their own uplifting playlists against a backdrop of amazing widescreen graphics that will transport you to the FirstLight destinations of Manhattan, Ibiza, Africa, London, Rio or Dubai.

"Our sunlight simulation technology enhances these exhilarating experiences, working in perfect harmony with our Magic Mirror system behind the instructor, fully immersing riders in the themes and transporting them beyond the studio and out into the world."

The three studios were developed in partnership with Createability and the largest of them will have 68 bespoke bikes – supplied by Schwinn – arranged in a stadium-style layout.

The bikes will feature weighted body bars, which are used for upper body and core strength movements during the classes.

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A new boutique fitness concept has entered the booming London fitness market today (18 September).
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With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
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As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
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Promotional Feature
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Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
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STA-Swimming Teachers Association
STA-Swimming Teachers Association