Precor has responded to customer requests and introduced striking new colours for its cardiovascular and strength equipment

The right colours can make a huge difference to the look and feel of a gym, as well as providing cohesion across the floor, which is why leading fitness supplier and manufacturer Precor has responded to customer demand from across the globe, updating colours on the cardiovascular equipment and launching new colour options for the strength lines.

Revealed to the industry at IHRSA and FIBO, the bold new look is sleek and sophisticated, embodying a stylish appearance. Precor's traditional blue colours on the cardiovascular range have been replaced with dark tungsten and the frames are now available in either contemporary gloss metallic silver or chic black pearl.

Doug Durnford, senior product manager responsible for commercial cardio for Precor, comments: “The key driving force behind the frame colour changes is our customers. Over the last five years, 80 per cent of those who requested a custom-made piece chose either silver or black. We listened to what they were asking for and responded with stylish changes. The new frames are bolder, and the neutrality of the colourways means they will blend into any gym environment.”

A UNIFIED LOOK
The two new colours, gloss metallic silver and black pearl, featured on both the Experience Series 800 and 700 cardiovascular lines offer a neutral palette.

Working cohesively with the current Precor strength range, which already features gloss metallic silver as a standard colour and now has a black pearl frame option, they provide a clean, unified look across the gym floor.

INDUSTRIAL DESIGN TEAM
The Precor Industrial Design team, which is responsible for the fit, finish and next generation of colours used on Precor equipment, assessed various properties when choosing the new colour scheme, such as the tone when used in conjunction with the new Tungsten accent colour, colour trends and how the colours match at joint points.

For operators that prefer a more traditional look, gloss metallic silver provides the perfect option, while black pearl is the answer for those looking for a bold modern image. The colours provide operators with a refined, consistent choice that works across all Precor machines.

Precor's range of strength kit also benefits from the addition of three new upholstery colours, called Hunter Green, Blue Jay and New Purple.

Peter Borchert, senior product manager at Precor, says: “Customisation is popular at the moment and while educational institutions generally require custom colours, we're now also seeing more enquiries from budget gyms and boutique operators looking for specific colours.”

Steve Carter, managing director for Precor UK, says: “The new colours deliver a wide choice across the brand. Along with interchangeable P82, P62 and P30 consoles, they give operators the flexibility to mix and match from different CV lines, while at the same time delivering a cohesive look across the whole range, with a vast array of colour choices to suit a variety of business models.”