camexpo 2014 is set to be the biggest edition of the show ever – but what’s new and hot this year?

Last year, UK consumers spent nearly £750 m on vitamins and dietary supplements, with men’s vitamins showing the biggest increase in sales (25 per cent). Fitness industry buyers looking to source all the latest natural health and nutrition brands for clients will discover a wealth of new innovations at camexpo this autumn. Taking place at the new venue of Olympia, London, on 4-5 October, this year’s show is on track to become the biggest sell-out edition yet. As ever, camexpo’s 200-strong exhibitor lineup is comprehensively eclectic, and fi lled with a ‘who’s who’ of companies that will be helping to shape the future of the natural health market over the next twelve months.

Nearly a third of the show’s 200 exhibitors are new for 2014. Among them are supplement specialists PurePharma; Lipolife; Biofl avia (organic red wine grape skin powder); ITL Health Limited, with its new Mag365 magnesium supplement launching in the UK market at camexpo; NutriGold; and Isotonix.

Making an entrance
New physio supplies companies include 3B Scientifi c; Back Nodger – an innovative, instant relief, deep-tissue, self massager, which recreates the trigger-point release technique used by practitioners; and Bodyblock.

The Institute of Sport and Remedial Massage; SportEx Publications; Quinton Healthy (with its Quinton Isotonic and nasal hygiene sprays), Bare Biology – the only British brand certified by International Fish Oil Standards; Purition (which offers 100 per cent natural protein shakes); leading raw chia seeds supplier The Chia Co; and uniform supplier Graham Gardener, will also be making their debuts.

Big name suppliers keen to repeat their success at cam expo 2013 (which many called their best show yet) include Solgar Vitamins; A Vogel (Bioforce); G&G Vitamin Centre; Bionutri; CherryActive; Nature’s Plus; Natural Wellbeing (UK); Lamberts Healthcare; Nutri Centre; Manifest Health; and Physique Management.

Specialist natural body care and beauty supplies companies are also well represented at this year’s show, including Green People; Yin Yang Skincare; Ayurveda Pura London; Doterra; Tiana Fair Trade Organics; Mahi Naturals; and Naturally Wright, exclusive UK distributor of the Australian Eco By Sonya range.

Aside from the wealth of new products and equipment innovations on show, it’s the exceptional two-day training and education programme that’s the biggest selling point for many repeat visitors. Free conference highlights include keynotes from leading names in nutrition and sports physiology like Dr Bettina Karsten, Patrick Holford, Dr Marilyn Glenville, Dr Rob Winwood, Niall Rafferty, and Dr Deepa Apte.