Creating spaces where exercisers feel both safe and inspired to return to the gym is vital, says James Anderson

Fitness provision has been turned upside-down by the events of recent months, yet looking forward, we collectively have a huge opportunity to contribute to the health of the nation.

That starts by creating spaces where exercisers feel safe and inspired, and this is Physical Company’s specialism.

New catalogue
When it comes to inspiration, our new catalogue – with its 1,900+ products – takes some beating.

The styles of training that were already booming before COVID – free weights, group exercise, functional and small group training – are not only our heartland, they also remain styles of exercise that work well in a post-COVID world, with equipment that can be easily cleaned, safely spaced, and even cost-effectively replaced to give users even greater confidence.

Being clean isn’t always enough. It’s about member perceptions – making people feel truly safe in the gym – and brand new kit offers immediate reassurance.

Operators might consider replacing small equipment to make a positive impression on members, and the Physical Company 2021 catalogue presents plenty of cost-effective options.

These include an ever-expanding, ‘good value, high quality’ Physical-branded range, with the latest additions being our Performance Yoga Mat, Performance PU dumbbells and Performance urethane kettlebells.

Of course, alongside our own product ranges, our catalogue boasts a growing line-up of partnerships with best-in-class manufacturers.

New lines for 2021
New this year is ZIVA, an exciting collaboration as it allows us to provide products – even items such as dumbbells and Olympic plates – to suit every budget, from a price-led offering, through our ‘good value, high quality’ Physical range, to a premium collection.

Our extensive range of mats and flooring – among our most popular solutions – have moved even more front-of-mind today. Our AIREX fitness, yoga, pilates and studio mats all use closed-cell technology, for example, meaning they don’t absorb sweat and are wipe-clean; clubs have been investing in these recently, replacing all their existing mats, so members immediately feel there’s been a fresh start.

Fresh floors
Our expert flooring solutions are the go-to for any operator reconfiguring gym floor space, whether it’s a temporary set-up or a permanent redesign; it’s been interesting to hear from operators who will continue with individual workout spaces, even after social distancing restrictions are eased.

As always, every product in our new catalogue is supported with extensive training and best-in-class customer service.

These are just some of the reasons why we’re ‘First for Fitness Solutions’. Because however large or small your space, and whatever your budget, we should be your first port of call.

physicalcompany.co.uk