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Fitness-kit.net: More to offer
Lauren Heath-Jones rounds up the latest news on secondary spend products For more information, log onto www.fitness-kit.net and type the company name under ‘keyword search’
Cool and supportive
Specialist swim and underwear company Anita Active has launched an innovative new sports bra. The Air Control sports bra features patented air control technology, including Delta Foam Pads that are designed to offer optimal support and ventilation.
The pads are covered with mesh to provide airflow, and are anchored in three places to provide firm support during exercise. They are also air permeable and are lined with terry cloth to wick moisture away from the skin. Tiny holes in the centre of each pad transport moisture to the outside.
The sports bra also features a wide under-band with tiny holes that allow moisture and heat to escape from the body, keeping the wearer cool, dry and comfortable throughout training.
The sports bra is available in cup sizes AA to H and was designed to be visually appealing, as well as high performing. It is finished in metallic grey and anthracite, for a modern, dynamic look.
fitness-kit.net keyword: ANITA ACTIVE
Green bottles
Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.
The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in healthy minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 per cent faster water flow than the original disc, for easier hydration. Each disc provides 150 litres, or four weeks’ worth, of freshly filtered water. Both bottles are also made with durable BPA-free plastic.
fitness-kit.net keyword: BRITA
Fashionable fitness
Sports and active wear company Boudavida has released a 12 piece collection of women’s gym attire. Each piece has been designed to flatter real women, to motivate wearers to be the ‘best and most active versions of themselves.’
The collection features a range of t-shirts, leggings, hoodies and crop tops. Made from soft-touch, stretchy fabrics designed to wick moisture from the skin and dry quickly, the collection is designed to be comfortable and high-performance.
Anabel Sexton, founder and CEO of Boudavida, said: “We’ve been increasingly frustrated with the lack of active wear aimed at, and designed for, real women in sport, so we decided to do something about it. We want our clothing to help inspire and motivate women to achieve their personal fitness or sporting goals.”
fitness-kit.net keyword: BOUDAVIDA
