Gold company profile
Shua Fitness
Founded in 1996, Shua integrates intelligent technology, sports science, and
premium fitness equipment to deliver comprehensive wellness solutions
worldwide. Today, Shua operates across commercial fitness, home fitness, rehabilitation, national fitness, and professional sports training, serving customers in over 110 countries and regions.
Find out more about Shua Fitness here...
Find out more about Shua Fitness here...
Shua Fitness: News and press releases
17 Jun 2026
Shua Fitness has announced its support of the landmark 10th anniversary edition of Elevate,
sponsoring the event’s biggest-ever waterfront drinks reception and reinforcing its long-
term commitment to the UK market.
About Shua Fitness
Shua Fitness is a leading global provider of commercial and home fitness solutions, committed to becoming a “Scientific Fitness Service Provider.”
Founded in 1996, Shua integrates intelligent technology, sports science, and premium fitness equipment to deliver comprehensive wellness solutions worldwide.
Today, Shua operates across commercial fitness, home fitness, rehabilitation, national fitness, and professional sports training, serving customers in over 110 countries and regions.
The company is recognised as the Official Fitness Equipment Supplier to the Chinese Olympic Committee and has supported multiple Olympic Games and international sporting events.
With a strong focus on innovation, intelligent fitness ecosystems, and global expansion, Shua continues to empower modern fitness spaces with smarter, more connected training experiences.
Background
Founded in 1996 in Jinjiang, China, Shua has grown into one of China’s leading fitness equipment brands. Listed on the Shanghai Stock Exchange in 2020, Shua now serves global markets through intelligent fitness solutions, Olympic partnerships, and continuous innovation in commercial and home fitness.
Main products and services
Shua Fitness provides a comprehensive portfolio of intelligent fitness equipment and wellness solutions for commercial, home, rehabilitation, and professional sports applications.
The company’s commercial fitness portfolio includes advanced cardio equipment, intelligent strength systems, group training solutions, and digital fitness management platforms designed for modern fitness clubs, hotels, corporate wellness spaces, and sports facilities.
Shua’s intelligent fitness ecosystem integrates AI-driven training technologies, digital coaching systems, gait analysis, scientific exercise assessment, and interactive entertainment features.
Key innovations include the BioFit Smart Strength Series, AI Fitness Prescription Treadmills, FlexAir Adaptive Running Deck technology, and Shua’s self-developed running gait analysis system.
In addition to equipment manufacturing, Shua offers fitness services, corporate health management, training certification programs, and intelligent gym management systems.
The company working with partners across more than 110 countries and regions worldwide.
Shua collaborates with leading institutions including the Chinese Academy of Sports Science, Beijing Sport University, and ACSM-BISM certification programmes to promote scientific exercise and smarter fitness experiences globally.
Events attending
• FIBO Global Fitness (Germany)
• China Sport Show
• Rimini Wellness
case study: Panobianco: accelerating the future of HVLP fitness in Latin America
Founded in 2012 by André Panobianco, Panobianco has rapidly emerged
as one of the fastest-growing fitness chains in Brazil, redefining the High Value,
Low Price (HVLP) model across Latin America.
Built on the vision of making fitness more accessible, the brand combines affordable membership pricing with modern facility standards, creating a scalable and highly efficient commercial gym model for mass-market growth.
By the end of 2025, Panobianco had expanded to more than 400 locations across Brazil, with aggressive international growth now underway in Mexico and other Latin American markets. The company expects to reach 600 clubs globally by the end of 2026, with a long-term target of 1,000 locations by 2028.
To support this rapid expansion, Panobianco has continued investing in standardized training environments and large-scale equipment upgrades.
Since 2025, the brand has strengthened its cooperation with Shua Fitness through Brazilian distributor BRW, marking a significant step in the development of its next-generation gym network.
The first SHUA shipment was delivered in October 2025, with approximately 100 Panobianco clubs planned to be equipped with Shua solutions throughout 2026. In parallel, more than 50 existing clubs are currently undergoing renovation and modernisation projects.
The partnership focuses on delivering reliable, scalable, and cost-efficient commercial fitness solutions tailored to the operational demands of high-volume gym chains. Shua’s commercial cardio and strength equipment now play an increasingly important role in supporting Panobianco’s rapid rollout strategy across the region.
Panobianco’s momentum has also attracted major industry attention. In late 2025, former Planet Fitness CEO Chris Rondeau joined the company as shareholder and strategic advisor, describing Panobianco’s potential in Latin America as comparable to the early expansion phase of Planet Fitness in the United States.
Further strengthening its expansion capability, the company has established a financing partnership with XP Investimentos, helping franchisees secure funding for gym openings and equipment investment.
With strong financial backing, a scalable HVLP model, and strategic global partnerships, Panobianco is positioning itself as one of the most influential fitness brands in Latin America’s next phase of commercial fitness growth.
Built on the vision of making fitness more accessible, the brand combines affordable membership pricing with modern facility standards, creating a scalable and highly efficient commercial gym model for mass-market growth.
By the end of 2025, Panobianco had expanded to more than 400 locations across Brazil, with aggressive international growth now underway in Mexico and other Latin American markets. The company expects to reach 600 clubs globally by the end of 2026, with a long-term target of 1,000 locations by 2028.
To support this rapid expansion, Panobianco has continued investing in standardized training environments and large-scale equipment upgrades.
Since 2025, the brand has strengthened its cooperation with Shua Fitness through Brazilian distributor BRW, marking a significant step in the development of its next-generation gym network.
The first SHUA shipment was delivered in October 2025, with approximately 100 Panobianco clubs planned to be equipped with Shua solutions throughout 2026. In parallel, more than 50 existing clubs are currently undergoing renovation and modernisation projects.
The partnership focuses on delivering reliable, scalable, and cost-efficient commercial fitness solutions tailored to the operational demands of high-volume gym chains. Shua’s commercial cardio and strength equipment now play an increasingly important role in supporting Panobianco’s rapid rollout strategy across the region.
Panobianco’s momentum has also attracted major industry attention. In late 2025, former Planet Fitness CEO Chris Rondeau joined the company as shareholder and strategic advisor, describing Panobianco’s potential in Latin America as comparable to the early expansion phase of Planet Fitness in the United States.
Further strengthening its expansion capability, the company has established a financing partnership with XP Investimentos, helping franchisees secure funding for gym openings and equipment investment.
With strong financial backing, a scalable HVLP model, and strategic global partnerships, Panobianco is positioning itself as one of the most influential fitness brands in Latin America’s next phase of commercial fitness growth.
Shua Fitness
Email: [email protected]
Web:
www.shuafitness.com
Address:
Global Operation Center,
Building 20, Lane 1588, Shenchang Road,
Minhang District,
Shanghai,
China
Jon Johnston, UK country manager
Shua Fitness video gallery:
Key personnel
Jon Johnston, UK country manager
Senior leadership teams across R&D, intelligent fitness technology, commercial operations, and international business development support Shua’s continued global growth and innovation strategy.
Senior leadership teams across R&D, intelligent fitness technology, commercial operations, and international business development support Shua’s continued global growth and innovation strategy.
Key customers
Shua serves commercial gyms, fitness chains, hotels, rehabilitation centres,
sports institutions, universities, government wellness projects, and
professional sports teams worldwide.
The company also works with international distributors and large-scale fitness facility operators across more than 110 countries and regions.
The company also works with international distributors and large-scale fitness facility operators across more than 110 countries and regions.
Plans for the next 12 months
Over the next 12 months, Shua will continue accelerating its global expansion
strategy through international exhibitions, strategic partnerships, and localised
market development.
The company plans to strengthen its presence in Europe and other key international markets while expanding its intelligent commercial fitness portfolio and digital ecosystem solutions.
Shua will also continue investing in AI-driven fitness technologies, product innovation, and global brand visibility through international industry collaborations and major fitness events.
As part of its long-term vision, Shua aims to further position itself as a leading global provider of scientific fitness solutions.
The company plans to strengthen its presence in Europe and other key international markets while expanding its intelligent commercial fitness portfolio and digital ecosystem solutions.
Shua will also continue investing in AI-driven fitness technologies, product innovation, and global brand visibility through international industry collaborations and major fitness events.
As part of its long-term vision, Shua aims to further position itself as a leading global provider of scientific fitness solutions.
Testimonial
“Shua combines intelligent technology, modern design, and reliable
performance in a way that aligns perfectly with today’s commercial fitness
environment. The equipment quality and digital integration capabilities have
exceeded our expectations.”
– European fitness partner
– European fitness partner
Testimonial
“From cardio to strength solutions, SHUA delivers a complete commercial
fitness ecosystem with strong attention to user experience, durability, and
innovation.”
– International distributor partner
– International distributor partner
Testimonial
“Shua’s intelligent fitness technologies and professional support have helped
us create a more modern and engaging training environment for our
members.”
– Commercial gym operator
– Commercial gym operator
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