Mytime Active's Primetime programme builds friendships Credit: Mytime Active
Mytime Active is focusing efforts on reducing loneliness in its local population
In the UK, half a million people over the age of 65 go at least five days without seeing or speaking to anyone
Mytime’s Primetime programme won local funding to offer 200 older people free access to exercise a
Almost 70 per cent of participants said the programme it reduced feelings of isolation
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on its community outreach projects.
Research by the Marmalade Trust, which spearheads Loneliness Awareness Week (15-21 June), shows that half a million people over the age of 65 go at least five days a week without seeing or speaking to anyone. The number of over-50s experiencing loneliness is set to reach two million by the end of this year and even young people aren’t immune – 16 to 29-year-olds are reported to be twice as likely as those over 70 to experience loneliness.
Mytime Active’s Primetime Community and Outreach Project received funding from Bromley Council’s Innovation Fund which allowed more than 200 older people to gain free access to eight-week Primetime memberships, offering community-based exercise classes as well as access to the Primetime programme at the leisure centres.
Almost 70 per cent of those who took part said it had increased their contact with other people and helped them feel less isolated and lonely.
For younger people, Mytime Active delivers ArtsTrain, a creative music programme funded by the Arts Council England’s National Portfolio Organisation. Of the 188 young people who took part in ArtsTrain between August 2024 and August 2025, 79 per cent agreed their social skills had increased, while 77 per cent felt more confident.
“We were shocked to discover that across England almost half (45 per cent) of adults say they feel lonely,” says Steve May, CEO at Mytime Active. “Long-term loneliness is linked to health risks and a 26 per cent higher risk of death, so it’s great to see from these results that the work we’re doing is having a really positive impact locally.”
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on its community outreach projects. Research by the Marmalade Trust, which spearheads Loneliness Awareness Week (15-21 June), shows that half a million people over the age of 65 go at least five days a week without seeing or speaking to anyone. The number of over-50s experiencing loneliness is set to reach two million by the end
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
UK Active has announced the next phase of its Digital Futures programme, supporting organisations
across the physical activity sector to develop their digital capability.
The Fitness Group, the UK's leading fitness education training provider, has announced a
strategic partnership with Serco Leisure, one of the UK's leading national operators of
leisure centres, destination venues and elite sporting facilities.
Mytime Active's Primetime programme builds friendships Credit: Mytime Active
Mytime Active is focusing efforts on reducing loneliness in its local population
In the UK, half a million people over the age of 65 go at least five days without seeing or speaking to anyone
Mytime’s Primetime programme won local funding to offer 200 older people free access to exercise a
Almost 70 per cent of participants said the programme it reduced feelings of isolation
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on its community outreach projects.
Research by the Marmalade Trust, which spearheads Loneliness Awareness Week (15-21 June), shows that half a million people over the age of 65 go at least five days a week without seeing or speaking to anyone. The number of over-50s experiencing loneliness is set to reach two million by the end of this year and even young people aren’t immune – 16 to 29-year-olds are reported to be twice as likely as those over 70 to experience loneliness.
Mytime Active’s Primetime Community and Outreach Project received funding from Bromley Council’s Innovation Fund which allowed more than 200 older people to gain free access to eight-week Primetime memberships, offering community-based exercise classes as well as access to the Primetime programme at the leisure centres.
Almost 70 per cent of those who took part said it had increased their contact with other people and helped them feel less isolated and lonely.
For younger people, Mytime Active delivers ArtsTrain, a creative music programme funded by the Arts Council England’s National Portfolio Organisation. Of the 188 young people who took part in ArtsTrain between August 2024 and August 2025, 79 per cent agreed their social skills had increased, while 77 per cent felt more confident.
“We were shocked to discover that across England almost half (45 per cent) of adults say they feel lonely,” says Steve May, CEO at Mytime Active. “Long-term loneliness is linked to health risks and a 26 per cent higher risk of death, so it’s great to see from these results that the work we’re doing is having a really positive impact locally.”
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on its community outreach projects. Research by the Marmalade Trust, which spearheads Loneliness Awareness Week (15-21 June), shows that half a million people over the age of 65 go at least five days a week without seeing or speaking to anyone. The number of over-50s experiencing loneliness is set to reach two million by the end
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Record market penetration in the UK
fitness sector masks a deeper shift
around consumer engagement, according
to a report from Grant Thornton and
UK Active, as Liz Terry reports
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
UK Active has announced the next phase of its Digital Futures programme, supporting organisations
across the physical activity sector to develop their digital capability.
The Fitness Group, the UK's leading fitness education training provider, has announced a
strategic partnership with Serco Leisure, one of the UK's leading national operators of
leisure centres, destination venues and elite sporting facilities.